How To Share Promotional Activities In The National Day Clothing Store?

National Day is coming soon. For clothing stores, the National Day holiday is relatively long. It is the best time to promote sales. Many bosses who want to do well in the clothing store will not miss this promotion opportunity, and do all kinds of promotional activities. This is also effective. Some promotions do well and even double the performance. Then, how do we do the promotion plan of the national day clothing store? In order to make us more clearly understand what to prepare and do in a sales promotion, Xiaobian today tries to present a reference to sales promotion from the perspective of store managers.

I. 3 key points for promotion

Although this article highlights the introduction of actual combat, some important theories can not be omitted. Let's look at the definition of promotion again before we start: sales promotion is literally understood as "sales promotion", which is to communicate with individuals, organizations or groups through information dissemination and persuasion activities, so as to directly or indirectly encourage them to accept certain goods or services. From the perspective of retailing, there are three key words in this definition:

1, "information dissemination" mainly refers to the promotion and atmosphere creation of promotional advertisements.

2 "communication" mainly refers to on-site sales promotion, oral presentation and shopping guide reception.

3, "Persuasion", mainly through the promotion of gifts, price reduction and sales skills and other efforts to achieve the final deal.

These three key words constitute the most important work items in the implementation of retail promotion, which we must focus on in the preparation and execution of sales promotion.

Two, the 6 main purposes of promotion

There are still many distinct differences between the promotion of stores and the promotion activities of single brand manufacturers: their activities emphasize their brand and sales promotion, while the promotion of sales places not only highlights the performance of individual brands and categories, but also focuses on the overall sales volume and the improvement of comprehensive quantity and quality. From the perspective of stores, its promotional purposes are mainly as follows:

1, encourage customers to buy in large quantities and rapidly increase the total sales volume of stores.

2, bring fresh feeling to customers and deepen the impression of a certain brand.

3, strive for potential customers to try to buy, so that customers will be familiar with new products as soon as possible, and promote the sale of new products.

4, enhance the brand image of the store.

5, old products and backlogs should be cleaned up to reduce high inventory.

6, attract competitors' customers to change existing consumption habits, snatch customers and attack competitors.

　 Three, the 3 principles of sales promotion

1, innovation and innovation is the "secret weapon" to achieve "breakthrough" in sales promotion. It is an effective way to snipe other brands to follow up and intercept. If the form of activity is not innovative, simply relying on playing special offers or buying gifts to carry out, such activities can not achieve good results. In today's increasingly homogenized sales promotion methods, we must fully differentiate the innovation and promote the design of the sales promotion and advertising.

2, a small number of consumers' desires are always endless, and the more they want to get, the more they want to get. Therefore, promotion should follow the principle of "small number of times", and the intensity of each promotion should not be too large.

3, win in the details of consumers in the final decision to buy that part of the economy, known as the "dangerous leap", which means that consumers are very delicate, often because of some minor problems in peacetime to give up the purchase, vigilance is very high. Under such circumstances, it is particularly important to grasp the details of execution. Throughout the promotional activities, from small to poster design and posting, to the promotion process refinement and on-site implementation must pay attention to details.

　 Four, 3 commonly used categories of promotion

Although there are promotional purposes, but in many cases, we often fall into this kind of thinking: when should I do promotions? When will promotions be better? The following categories and forms of promotions may help you find more ideas in promotion planning.

1, the promotion of large holidays includes, but is not limited to: new year sales promotion, Spring Festival Promotion, Lantern Festival Promotion, 38 promotion, Dragon Boat Festival Promotion, Army Day promotion, Mid Autumn Festival Promotion, National Day promotion, etc.

2. Thematic promotions include special topics, including, but not limited to, specific sales promotions for a specific commodity or event.

(1) sales promotion for important festivals in stores, such as company promotion.

(2) promotion of new store opening

(3) joint promotion: joint activities with one or one brand manufacturer: Brand Promotion Week (month), brand preference week (month), etc.

(4) general thematic Festival Promotion: Valentine's Day promotion, 3.15 promotion, 517 promotion, father's day, mother's day.

(5) thematic Festival promotions planned by stores: mobile phone Festival, smart phone Festival, music mobile phone Festival

3, regular promotion

In addition to the above two categories, we call it regular sales promotion in order to stimulate the atmosphere and focus on a specific purpose or market strain.

(1) small promotions for weekend promotion of popularity and sales.

(2) deal with promotional sales promotion activities such as competitors.

(3) special promotion for cleaning machine.

(4) sales promotion

(5) promotion of new products

(6) a promotional campaign aimed at major events or festivals in the region. For example, at the end of each year, there will be a large Hainan festival of joy organized by the government in Hainan. In Hainan, the mobile phone chain will also be held in the same period.

　 Five, promotion of the implementation of the "6 link" process

What should we do in the promotion process? What are the steps and processes to carry out a complete sales promotion? For many novice marketers, it is a simple idea to think about doing promotional activities. Once they really start to operate, they do not know where to start, and what preparations should be made. The following "6 links" will make you face the promotion easily.

(1) there are bright spots in planning.

1, make clear the time, place, object and activity form of promotion.

2, the theme of activity must be highlighted, and it should be eye-catching and reasonable. Terminal promotions can have an eye-catching activity title, and the whole activity is basically half the success. Not only is the activity Title concise and direct, the temptation is strong, but also firmly seized a large number of mobile users. As the saying goes, name is not regular, and sales promotion is equally fastidious about teachers' reputation. There is no reason to give customers preferential treatment or gift giving for no reason. It not only can not improve sales, but may let customers who want to purchase avoid them. Therefore, when designing sales promotion themes, we must inform the outside world, "why do I need to do this promotion?" such as anniversary celebrations, such as celebrations, so that consumers truly believe in the authenticity of activities.

3, interest points should be clear. Why do customers need to buy? What are the advantages?

4, the details of activities should be considered comprehensively.

5, special emphasis is placed on: (1) different products and different customer groups have different styles of promotion. Such as: Valentine's Day promotion site to create a romantic sweet atmosphere. Pink tone layout, theme elegance and elegance; (2) sales promotion based on price killing and Giveaway PK should be straightforward and simple, and customers will understand it at a glance; (3) good theme of activity: first, there is temptation to customers on the spot; two, it is necessary to have communication value.

　 (two) preparation must be in place.

1, personnel division of labor: the establishment of promotional activities "Standing Committee", a clear division of labor preparation period.

2, weather confirmation: Weather Bureau, network and related channels to understand the weather on the day of the event.

3, the scene of the point: determine the best location of activities, determine the best outdoor activity time. The best place and time to attract customers' attention and stop is better.

4, site implementation: one week or even a month ahead of time to determine the venue with the city management or property company.

5, temporary recruitment: to promote sales staff should be strictly checked, should be refined and not suitable, avoid mixed up. A good salesperson can reserve one activity.

6, temporary promotion training: promoters and temporary promoters must be trained through content training.

7, the incentive system: to convey the company's sales policy, to develop a scientific and feasible on-site incentive system, to enhance the enthusiasm of employees.

8, material preparation: spray painting, poster, single page and other promotional materials; banners, tents, promotional units, gift distribution registers and other on-site materials.

9, gift application: in accordance with the current inventory situation and promotional needs, timely submit procurement needs to the administration department and follow up.

(three) preheating should be sufficient.

A successful promotion takes three minutes on the spot and seven points by preheating. The preheating should be centered on the center of the activity, and the radius within the surrounding area should be fully preheated for the target population. The warm-up time is usually the best time in 3-5 days. Too early to be forgotten is too late to produce results.

　　 (four) the key to implementation

1, ahead of schedule.

2. Division of personnel: activity commander, propagandist, salesperson, product and gift keeper.

3, timely and adequately convey sales information to everyone at the scene.

4, encourage customers by chanting slogans, meeting and so on.

5, the interference information on the scene of competitors should be promptly investigated and resolved.

6, sales gifts, prizes, bonuses should be promptly recorded.

(five) examination cannot be saved.

There will be carelessness and inactivity in preparing for further activities. Therefore, in the implementation process, the inspection links must not be saved. If you find problems, try to solve them on the spot; if you can't really solve them, try to avoid them in the next event. The execution of large-scale activities can not be sloppy, otherwise it will not only be out of shape, but also produce bad social effects and negative effects.

　 (six) timely summary.

1, half a day to sum up, in a timely manner to boost morale.

2. After the event, we will hold a summary meeting with all the staff. Those who praise outstanding performance must be sure of their achievements and find out deficiencies.

On the 3 and second days, store cadres gathered together to wrap up the meeting, summarize the planning, preparation and implementation of the activities, write experiences and let other markets learn from them, and list the deficiencies to avoid recurrence.

The above is a few tips on how to do a good job in the promotion plan of the national day clothing store.