Buying A Virtual Fitting System: Using Technology To Empower Clothing For New Retail Sales

Recently, one hundred years old clothing store Longqing Xiang joined hands to buy new technology and made a joint appearance at Diaoyutai State Guest House. The appearance of the virtual fitting system attracted the attention of the people present. Buying a virtual fitting system is through the operation of mobile phone scanning code. Customers can create their own virtual models, then pick their favorite clothes. The 3D effect shows the virtual dressing effect. Besides, the system can also show the model T stage show. This virtual fitting system has truly realized the three-dimensional dynamic effect of 3D and highlighted the advantages of changing clothes.

According to the survey, after buying the virtual fitting system, it can attract 20% of the shops. To further understand the new technology of buying a virtual fitting system, the following interviews were conducted.

Providing marketing core tools for apparel retailers

The reporter saw a lot of people sweeping around the display screen in front of a clothing store equipped with a virtual fitting system. Ms. Gao was one of them.

She told reporters that buying a simulated fitting system is a special humanized software. It can upload photos that you like and create virtual models, display the effect of dressing 360 degrees, and can interact with the display screen, which is very interesting, attracting the attention of Ms. Gao and friends. During the interview, we found that the biggest feature of buying a virtual fitting system is to change clothes and replace virtual models with one button. But can this alone attract so many people?

After watching the users' situation, the reporters found that the virtual fitting system can attract so many people to rush to use, not only because it can achieve replacement clothes, but also for the following reasons.

First, technology is strong. The software developed by years of technology precipitation has used 3D dynamics technology. This allows users who buy the simulated fitting system can enjoy the dynamic display effect of 3D and restore the model's walking behavior, so that the audience can enjoy a strong sense of technology without spending money.

Two, the operation is simple. We found that although the simulation clothing system is high technology, its operation is simple, convenient and fast. Users only need to use mobile phone scanning code to operate.

Three, save time. Buying a virtual fitting system can dynamically display different collocations. Users can buy the whole set of matching clothes according to their needs, and save a lot of time to choose clothes.

A lot of advantages are gathered in one. Buying a simulated fitting system is a strong attack this time. No wonder it is so popular among users.

The cost is low, and the stores benefit a lot.

It is understood that the traditional fitting technology modeling costs high, but also requires expensive hardware equipment, complex production requirements, professional technical personnel. This has discouraged many stores from importing them easily. The launch of the simulation fitting system breaks through many limitations of traditional fitting technology, and successfully realizes the production of high quality products with low cost pipeline. In order to let the store really enjoy the benefits of technology, it provides technical services, fashion modeling and operational support. In terms of hardware, shoppers only need to purchase the screen that can install the system on the Internet to enjoy the convenience of purchase, which is a low cost and high return.

Manager Wang is an old employee in a clothing store. She told reporters that the biggest change brought about by installing the simulated fitting system is that the communication between the shopping guide and the customers is more and more efficient. In the past, when a virtual fitting system was not installed, shopping guides often had difficulty in grasping the needs of customers, and could not accurately recommend clothing to customers. Now, with the purchase of a virtual fitting system, the store models the five hot clothes sold during the season. The guide can use the purchase system to show different costumes to customers and help customers quickly pick and buy. If customers do not want to buy five models of clothing, but like the style of one of these five, the guide can also make accurate recommendation according to the customer's style, which greatly improves the efficiency of communication.

In addition to effective communication, Mr. Wang also introduced many of the benefits of buying the fitting system to the clothing store.

First of all, the advertising promotion effect is very good. Many customers will download their own clothing videos or pictures and share them with friends or other social media, which is virtually a free advertisement for the store.

Secondly, buying a virtual fitting system is very interesting. It can increase customers' stay time in the store and attract more customers into the store.

Finally, shoppers can take advantage of all kinds of promotional activities, such as increasing bonus or "time coupons" activities, and increasing store revenue.

Great potential for development and new retail with technology

Reporters need to install the virtual fitting system in the name of the official customer service to know the product's information. According to customer service, the product's biggest bright spot is that users can upload the photos that they like and generate the same real models in the photos. Users can change clothes and wear clothes without changing them simply by using mobile phones. In the process of communication with customer service, the reporter also learned that buying a virtual fitting system is not only limited to the offline, but soon after that, the technology will cooperate with the online clothing industry. In view of this, the technology has great room for development.

According to official data, at present, the same type of products in China are 2D. Only the virtual fitting system has been purchased to achieve the 3D stereoscopic dynamic effect, so that the fitting effect is more natural and realistic, leading to the stereotyped effect of other 2D or 3D static couples. It can be seen that buying a virtual fitting system increases the technology of changing clothes to another level.

What surprises people most is not how advanced the technology of buying a virtual fitting system is, but how the technology can really land into the clothing industry, and the use of technology enabled apparel retailing has improved the sales performance of clothing brands and retailers. Once the garment industry entered the era of virtual fitting test, it was approved by the China clothing association. I believe that in the future, we will see more information about the combination of virtual fitting system and garment industry.