Semir Clothing In The First Half Net Profit Of 722 Million, Children's Clothing Business Maintained Rapid Growth

Recently, the Semir clothing Limited by Share Ltd of Zhejiang (hereinafter referred to as "Semir dress") released the semi annual report in 2019, showing that Semir's apparel revenue reached 8 billion 219 million yuan in the first half of the year, an increase of 48.57% compared with the same period last year. The net profit attributable to shareholders of listed companies was 722 million yuan, an increase of 8.2% compared with the same period. The net profit of the shareholders belonging to the parent company after the deduction was 669 million yuan, an increase of 8.02% over the same period last year. Basic earnings per share were 0.27 yuan, an increase of 8% over the same period last year.

Notice shows that in 2019 1-6 months, the company's e-commerce business continued to maintain a healthy and rapid development trend, Zhejiang Semir Agel Ecommerce Ltd achieved operating income of 2 billion 73 million yuan, an increase of 29.01% over the same period last year. Semir brand in the third party e-commerce platform in the breakdown of industry rankings significantly improved; balbala brand head strength is strong; e-commerce brand Minibalabala grew rapidly, operating income increased by 102.88% over the same period.

Fangzheng textile team research and analysis said, Semir clothing original main industry maintained rapid growth. 2019H1 achieved a net profit of 712 million yuan, up 8.21% over the same period, of which the net profit of Sen Ma Ben yuan was 831 million yuan (+24.61%), and KIDILIZ loss was 109 million yuan, while 2019Q1 and Q2 lost about 30 million yuan and 70 million yuan respectively. (2) net profit margin: 2019H1 company's net interest rate is 8.67% (-3.22pct), of which Sen Ma's net interest rate is 12.37%, and KIDILIZ business loss absolute value accounts for 7.25% of its revenue.

In addition, children's wear business grew faster. In the first half of, Semir clothing and children's clothing business revenue increased by 81.66%. According to Haitong Securities Limited by Share Ltd researcher, Barbara continued to maintain high growth and merged into kidiliz's thickening income. According to the business, children's clothing income was 5 billion 210 million yuan, up by 81.7% over the same period last year. Excluding kidiliz, the income was 3 billion 710 million yuan, an increase of 29% compared with the same period last year, and the income of casual wear was 2 billion 940 million yuan, up 12.2% over the same period last year. From the point of view of channels, we estimate that children's wear (excluding kidiliz) and casual wear income increased by 20% and 3% respectively over the 19H1 line. Bala's children's wear still maintained a high growth rate, and casual clothes remained stable under the condition of low prosperity. The number of shops, 19H1 children's wear (kidiliz) 5546 stores, 253 from the beginning of the period, 3858 casual wear stores, an increase of 28 compared with the beginning. Compared with the same period last year, the number of casual wear and children's wear shops increased by -0.6% and +11.3% respectively. The single store area increased by 4.7% compared with the same period last year. 5.8%, we judged that the company paid more attention to the increase of the shop area and promoted the single brand. Part of the information sources: Founder spinning team, Haitong Securities Limited by Share Ltd