The Summer Of The Band Is Changed To Canvas Shoes For 1 Minutes To Sell 5000 Pairs.
Canvas shoes sold 1 minutes to sell 5000 pairs, Taobao footwear transactions rose nearly 180% over the same period; Anna exploded jacket three days, a single transaction more than 15 million, Taobao women's clothing turnover increased by more than 140% over the same period. Beginning in August 26th, new forces, represented by new brands, new businesses and new IP, usher in the outbreak of Taobao in the three day Taobao new week of autumn and winter. At the same time, 95 after the 90 and 85 after becoming the main force of fashion consumption.
With the summer of the band playing, the Chinese band took a wave of cool earth. Taobao data show that nearly a month ago, the representative of Tu cool's fluorescent color search transactions over 2100%. From spring, summer, butter and fruit green to autumn and winter, there is reason to suspect that China's food consumption began to occupy the right to fashion. The amount of search from cross lipsticks to clothing and dirty orange has nearly doubled.
From the cool wind to the spice color, from the grid back to the beast print, every Taobao hot phrase is Taobao's keen sense of smell, and the precise control of style prediction and trend judgement. Taobao's big data is not just to help businesses predict popular trends, but more importantly to help businesses find the target population for commodity consumption. By adjusting the stocking of goods to create greater potential for development, it also brings enough fashion for consumers. Since the launch in March of this year, "Taobao hot words" has become a powerful tool for business operation.
In addition to the empowerment of big data, Taobao also vigorously develops innovative products such as Taobao live broadcast, micro scouring, short video, Taobao group, etc., to help businesses upgrade their operation mode, so that more and more people begin to deepen content channels. During the new force week, nearly 1/5 of Taobao merchants completed the transaction through live broadcast, and the turnover increased by more than 3 times over the same period.
In the past 16 years, Taobao has continuously improved and launched new commercial infrastructure and content tools, attracting new blood, but also helping to follow the Taobao's long store.
Canvas shoes are a typical example of a new shop. "Our family has always made canvas shoes. I was concerned about the change of canvas shoes a long time ago, but at that time the market was not yet mature. Shopkeeper Xu Mingkai told reporters. Although the external conditions are limited, he always remembers what he wants to do. Until the beginning of this year, the product became a new force in the field of explosive reform. "Our new power week has sold 5000 pairs in the first 1 minutes, and if our activity does not start at 0, our home sales will be better." The biggest feature of the explosion of canvas shoes is the pattern. We have used a lot of products that we are familiar with, such as the white rabbit and the harmonious melon seeds, which attracted a large number of 00 loyal iron powder.
Taobao's data show that the world has no gender difference. During the week of new forces, Taobao platform's explosion of shoes changed nearly 170%. 95 and 00 after becoming famous, they become the biggest purchasing power of explosive shoes.
Behind the stunning transaction data, a large number of red brand and entrepreneurial businesses completed and explode through Taobao's commercial infrastructure. Kevin, the head of Taobao platform business division, said: "in the past 3 years, the total number of new businesses joining Taobao has reached nearly 500 billion in a year. I believe there will be more and more new businesses, with the deep understanding of consumer demand, and the development of the commercial soil on Taobao platform.
Source: Wang Shangjun, author of Internet business in the world
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