Anta sports revenue in the first half of nearly 15 billion yuan
In August 26th, Anta sports released the mid term performance report for 2019. The company achieved 14 billion 811 million yuan in the first half of the year, an increase of 40.3% over the same period last year, a profit of 4 billion 257 million yuan, an increase of 58.4% over the same period last year, and a profit of 2 billion 483 million yuan for shareholders, an increase of 27.7% over the same period last year. The company said the above three indicators were all new high, and maintained nearly 20% growth every six years.
Anta sports said that in the first half of the year, the company continued to implement the strategy of "single focus, multi brand and all channels", dividing its brands into three brands: professional sports, fashion sports and outdoor sports. Professional sports brands include Anta brand, Anta children and SPRANDI; fashion sports brands include FILA, FILA KIDS, FILA FUSION and KINGKOW; outdoor sports brands include DESCENTE and KOLON SPORT. The company recommends that distributors and franchisees integrate smaller and less profitable shops and continue to offer larger and more attractive shops in superior areas. At the same time, it is recommended that Anta stores be transformed into shopping malls and shopping centers. As of June 30, 2019, the number of Anta brands (including Anta children's independent stores) was 10223, an increase of 166 from the end of 2018. For online channels, the company provides online exclusive funds and products of the same season, and introduces the topic of cross boundary joint product manufacturing.
According to the performance report, in the first half of the year, the group's revenue came mainly from the core division Anta, which accounted for 51.2% of the total revenue, up 18.3% over the same period last year. The main reason is that the market awareness of Anta brand and its products promotes the growth of Anta's brand income, and the growth of Anta's children's profits. The FILA Division has accounted for 44.1% of the group's overall revenue, up 79.9% compared to the same period last year, mainly due to the improvement of the market awareness of FILA brand and its products, the strong performance of the retail business as well as the increase of the physical store and the improvement of the store efficiency, as well as the development of the electricity supplier.
According to the performance report, the gross gross profit margin of Anta sports increased 1.8 percentage points to 56.1% compared to the same period last year, mainly due to the increase in FILA segment contribution, and its gross profit margin was relatively high. The gross profit margin of Anta division decreased by 1.6 percentage points to 42.5% over the same period last year, mainly due to the group's commitment to the Anta brand's performance price ratio and the more rebates offered to distributors, so as to encourage distributors to upgrade Anta brand nine generation stores, optimize distribution network layout and implement retail level coding.
Lining's net profit in the first half of last year nearly doubled two times.
In August 14th, Lining released the interim results announcement in 2019. The company's revenue in the first half of the year amounted to 6 billion 255 million yuan, an increase of 32.7% over the same period in 2018. Lining said that the reason for the sharp increase in revenue is that the channels have increased substantially. The franchisee's confidence in Lining brand has been enhanced. The group has transferred some of its original stores to distributors, and has agreed to set up big stores and fashion shops, so that the revenue of the franchisee has increased by 40%. By the influence of the transfer of some stores, the sales revenue has slightly slowed down, but there is still a growth rate of more than 10%. As well as the rapid development of the electricity supplier channel in recent years, the proportion of revenue has increased, showing a 30% high growth.
The interim report shows that Lining's net profit of equity holders in the first half of the year was 795 million yuan, up 196% from the same period, and the net interest rate of the company increased from 5.7% to 12.7%. Lining said that the sales revenue and gross profit margin of the group both increased, the cost rate decreased, other income and other income increased, and the share of the investment profit that was accounted for by the equity method increased significantly, so the comprehensive profit index in the first half of this year has improved significantly. Lining said that in the first half of the year, the company continued to focus on products, channels and retail operations as well as supply chain management as the main business focus, and launched the strategy of "single brand, multi category and multi-channel", emphasizing the professional sports attributes of the product, integrating professional sports with the trend culture, and continuing to take the five major categories, including basketball, running, training, badminton and sports fashion as the core.
Lining said that the company promotes diversification of channels, focusing on shopping mall channels and outlets outlets on the basis of traditional commercial streets, department stores and sports cities. In the first half of this year, the company entered into strategic cooperation with several large chain commercial real estate groups in China, and set up multi category and efficient shops in shopping center channels. At the same time, we should close down the loss shops and upgrade inefficient shops. In addition, the company has also made breakthroughs in key provinces' regional markets and low-level markets. According to the performance report, as of June 30, 2019, the sales volume of Lining brand (including Lining core brand and Lining YOUNG) regular store, flagship store, Chinese Lining fashion shop, factory shop and multi brand collection store was 7294, a net increase of 157 compared with the end of 2018, and 62 dealers (including China Lining fashion shop), a net increase of 16 compared with the end of 2018.
XTEP's first half year net profit rose double-digit year-on-year growth
In August 21st, XTEP International released the mid term performance report for 2019. The company achieved revenue of 3 billion 357 million yuan in the first half, an increase of 23% over the same period last year, and the profit attributable to shareholders was 463 million yuan, up 23.4% over the same period last year. XTEP International said that revenue growth was due to product mix and acceptability (especially clothing products), resulting in higher sales rate and increased replenishment orders from total agents. Two is a supplementary demand for healthier stock levels; three, sales growth of downstream retailers is due to upgrading of stores and optimization of retail networks.
According to the performance report, by the end of June 2019, the number of XTEP retail outlets in mainland China and overseas was 6312, a net increase of 82 over the end of 2018, and the sales volume of XTEP children's Department was 650. The newly opened shops are mainly located in shopping centers, and over 80% of the shops have been converted into an international sports style layout. The average building area of the new shops exceeds 105 square meters. In terms of online channels, the proportion of e-commerce revenue accounts for more than 20% of total revenue. Most online products are leisure sports products exclusively provided by e-commerce, accounting for 60% of the products on the bus.
XTEP International said that in the first half of the year, the company began to adopt the new strategic plan of multi brand operation in its business mode. In March 2019, the company announced its cooperation with Wolverine Group in developing, marketing and distributing footwear, clothing and accessories in the mainland, Hongkong and Macao. In May 2019, the group entered into a stock purchase agreement to acquire gestus, Paladin and Supra. The two brands of Suo Connie and Mai le will provide high-end functional sports and outdoor sporting goods for customers, while Gai Shiwei and paladin will provide sports and leisure sports products. Suo Conni's products were listed online in July 2019 and expected in the second quarter of 2020, respectively. The products of Mai le will be listed online at the beginning of 2020 and in the second half of 2020.
For the future business plan, XTEP International said the group will refurbish and expand existing stores to enhance penetration in the second and three tier cities. The company is also popular in other Asian markets such as India, Thailand and Vietnam, and will continue to expand overseas business.
31st level revenue growth in the first half year
In August 20th, 31st degree released the 2019 interim results report, the company achieved 3 billion 237 million yuan in the first half of the year, an increase of 7.3% over the previous year, a gross profit of 1 billion 323 million yuan, an increase of 5.3% over the same period last year, and a profit of 367 million yuan for equity holders, an increase of 9.7% over the same period last year.
According to the performance report, children's clothing business and other businesses classified as other shoes sales account for 12% and 1.2% of the total revenue respectively. The remaining 86.8% revenue is mainly contributed by sales of 361o core brand products, 361o international and e-commerce business. By the end of June 2019, the group has opened 5444 core brand stores, of which about 73.9% are independent street shops. The Group intends to open more new stores in shopping malls and department stores in the future. In the region, about 74.9% of the stores are located in three or less cities in China, while 6.6% and 18.5% stores are located in China's first and second tier cities.
In terms of children's clothing business, 360 degrees said that since its launch in 2010, 361o children's clothing has been operating as an independent business department, and its products are located at medium and low prices, mainly for children aged three to twelve years who need sportswear. By the end of June 2019, a total of 1837 outlets had provided 361o children's clothing products, 536 of which were located in the 361o core brand authorized retail outlets, while selling 361o core brand products and 361o children's clothing products. Of the 1837 sales outlets, 72% were independent street shops. By region, about 68.5% are located in China's three and below cities, while 7.3% and 24.2% are located in China's first and second tier cities respectively.
In the first half of the year, the two core products of the group, namely footwear and clothing, showed an upward trend, representing an increase of 3.8% and 12.1% respectively over the first half of the year. The proportion of footwear sales to total revenue was adjusted from 45.2% to 43.7%, compared with 40.1% in the previous year, compared with 41.9% in the previous year.
In the first half of this year, the brand plan was launched. The company plans to operate 1000 basketball courts in a second tier city in the next three years. The initial planning of the first basketball court will be completed in 15 first and second tier cities, reaching 100 in 2020, 300 in 2021 and 1000 in 2022. The goal of brand remolding is to compete for young people and middle class consumers.
China's trend in the two quarter, Kappa retail sales grew
In July 12th, China announced the second quarter operation in 2019. The announcement shows that in the second quarter of 2019, the group Kappa brand store (excluding Kappa children's clothing business and Japanese business) recorded an increase in the number of units in the retail sales of the entire platform. Among them, offline business recorded a low number of units growth, e-commerce business recorded 30%-35% growth. In the same store sales, the Kappa brand store (excluding Kappa children's clothing business and Japanese business), which was launched in the same quarter last year, was calculated. In the second quarter of 2019, the sales volume of the same platform decreased year by year. Among them, the offline business recorded a high number of units declined, e-commerce business recorded 30%-35% growth. In the second quarter of June 30, 2019, the number of Kappa brand shops in the group was 1228 (excluding Kappa children's clothing business and Japanese business), a 48 increase compared with the end of last year.
According to the announcement, the group Kappa brand business is in the transition period. In the second quarter of 2019, two new national logistics distribution centers were completed, and the forward and reverse commodity distribution schemes fell to the ground. At the same time, the group developed and deployed cloud storage system to improve the speed of all channel commodities. Group online business continued to grow. Although the performance of this quarter was affected by poor sales of short sleeved products, Kappa brand vulcanized shoes had strong sales performance this quarter, and footwear products accounted for a higher proportion.
China has changed its financial year settlement date from December 31st to March 31st and reported its financial performance for the 15 months ended 31 March 2019. China's trend 2018/2019 annual performance report shows that in the 15 months ended March 31, 2019, China's sales volume reached 2 billion 144 million yuan, up 15.4% over the same period last year, and the company's equity holders should earn 866 million yuan, down 27.2% from the same period last year. According to the report, the group set up brand head shop, shopping center store and OLE store, and expand the business development of PHENIX brand in China.
Expensive birds lost nearly 60 million yuan in the first half year
In August 26th, the precious birds released the semi annual report in 2019. The first half of the year achieved operating income of 810 million yuan, a decrease of 47.27% compared with the same period last year, resulting in a loss of 58 million 370 thousand and 700 yuan in net profit attributable to shareholders of listed companies, down 269.59% compared with the same period last year.
In the first half of the year, the company still experienced many challenges and still could not find new financing channels for the capital market. Some financial institutions continued to lend money, loan or increase credit conditions, and the land and housing assets held by the company were mortgaged. Because of the impact of capital market environment, the disposal of other non core assets is difficult. At the same time that we can not get financing, the negative impact of early debt centralized payment and financial institutions' pressure loan on the main business funds is gradually showing. Tight liquidity led to a slowdown in the implementation of a series of business strategies in the main business, coupled with slower industry growth and intensified competition, increased pressure on terminal sales of the brand, and slower return from customers from downstream dealers, which increased the company's provision for bad debts. Since the beginning of last year, it launched the sale of the brand store of the "noble bird brand", absorbed some of the original distributors in the direct camp area, and implemented the new franchisee support policy, resulting in higher cost, resulting in a decline in the company's current performance.
You see, liquidity tightening has adversely affected supply chain management, brand marketing, personnel management, channel integration and other daily operations. In terms of channel management, the company continued to shut down the shops without vigor or loss, but new store construction was slow. In the first half of this year, the brand of the noble bird brand closed 188. By the end of June 2019, the number of retail terminals was 2685, with a focus on the three or four line city market.
The company will continue to focus on its main business in the second half of the year, while continuing to dispose of non core assets, promote capital operation, introduce financial or strategic investors, do well in the second half of the company's credit debt centralization and payment, and cooperate with the controlling shareholders to solve the risk of equity pledge and overcome liquidity difficulties.
Sports apparel listed companies performance in the first half of the year, "the stronger the stronger"
Sportswear enterprises listed in 2019 half year performance has been disclosed, showing a good trend on the whole. Anta sports, Lining, XTEP international and 31st degree enterprises all recorded double growth in revenue and net profit in the first half year. At the same time, sports apparel listed companies showed a more obvious "stronger" trend, in simple terms, the scale of enterprise revenue and performance is generally proportional to, Anta sports, Lining and other large scale revenue enterprises, the first half of its performance is pretty good, XTEP international, 31st degree and other small scale revenue business, its first half performance is relatively "stable", and the smaller scale of the revenue birds, in the first half of the year in a tight liquidity situation, recorded a loss.
Specifically, there are several main factors to promote the growth of business performance. One is the "multi brand", such as Anta sports. In the first half of the year, its brands are divided into three brands: professional sports, fashion sports and outdoor sports. The main brand Anta is divided into professional sports brand, FILA is divided into fashion sports brand, FILA accounts for nearly half of the revenue in the first half of the year, and the growth rate is far beyond Anta. If the current growth rate is maintained, it will become the largest brand of Anta sports revenue in the future. The two is "multi category", such as Anta sports, Lining, XTEP international, 31st degree and so on, all enterprises mentioned and stressed children's clothing business, will continue to exert their efforts in children's clothing; three is "multi-channel", online sports channels, sports apparel enterprises will develop more shopping centers, Oteri J and other channels, open more stores in the shopping center, upgrade the image of the shop, adjust the structure of the channel, and strive to diversify the channels. Online channels, sports apparel enterprises also mentioned that the proportion of e-commerce business scale is increasing in general, the growth rate is relatively fast, will pay more attention to the development of e-commerce business.
Looking forward to the future, the sportswear listed companies will become more and more obvious in terms of "stronger and stronger" differentiation. However, no matter what kind of development they are in, the enterprises are expected to strengthen their core competence, work hard in multi brand management, consolidate core competitiveness, develop new businesses, and develop new levels of market, and strive to get a better market position in the sporting goods consumer market with huge potential and fierce competition.
At present, the loom rate is rising, and the market is supported by just needs. With the arrival of the "golden nine silver ten" traditional peak season, the downstream terminals will purchase a large quantity of raw materials to prepare for autumn and winter.
