130 Thousand Of The Clothes Store Opened, But It Ended In Failure.

In the clothing industry, some people succeed in opening a clothing store, and have made a good business. Some people have failed to open a clothing store. Instead of making money, they lose money. So, have you ever wondered why you failed to open a clothing store? Now let's take a look at the miserable experience of the clothing store owner Xiao Zhang's clothing store. He invested 130 thousand yuan to open a clothing store and ended up in failure. What's the matter?

Xiao Zhang is a 20 year old girl. Because she can't find the right job, she plans to open a small clothing store. Listening to others say that opening a clothing store is easy and profitable, which makes Xiao Zhang very eager. After all, every girl has a dream of clothing in her mind, and she is no exception. She wanted to rent a small shop with 10 square meters. She could manage it well by herself. The cost of opening a shop was low, and she could make money even if she did well. Even if it did not work well, she could not lose much money.

So Xiao Zhang began to busy looking for shops, and it didn't matter. Really finding out, Xiao Zhang found that the right shops were so hard to find, or the location was not good, or the store rent was too high, or the area was not suitable. Finally, she finally found a relatively suitable shop, only 20 square meters, but half a year's rent will be 60 thousand, and 40 thousand of the transfer fee. Xiao Zhang thinks that although the expenditure is much higher than expected, the business will be good if the shop area is large, so Xiao Zhang began to look for the source of goods.

Xiao Zhang's city is not big, but there is also a wholesale clothing market, so she plans to go there to pick up the goods. Because Xiao Zhang had no experience, he could only choose the source of goods according to his own eyes. Soon, Xiao Zhang took a large package back to the store, which was probably worth 30 thousand yuan. Although the goods were very tired, Xiao Zhang was very busy. After all, those were his favorite clothes. After a week's work, Xiao Zhang's clothing store finally opened.

Xiao Zhang's shop is at the corner of the most prosperous commercial street in the locality. According to reason, the traffic volume should be great. But on the first day of opening, many customers just walked around in the shop and even did not bargain, which made Xiao Zhang very upset. On the second day, Xiao Zhang placed a large billboard at the door of the shop, which stated the activity of the grand bargain activity. Compared with the first day, the number of people entering the shop was obviously more, but the number of transactions was still very small, and the situation remained the same on the third day.

In order to figure out what is going on, Xiao Zhang said to a customer who was about to turn away, "we feel that the price is high and there is still a discount. We just started a shop to do some activities", but the customer said, "the price is reasonable after the discount, but compared with other shops on the edge, the price is still expensive, and your style is very old, I don't like it".

At the beginning, Xiao Zhang also felt that only one or two customers thought the price was high and the style was not good. Only later did they discover that the style they chose was really out of date and the price was too high. However, the price of these clothes is not much profit at present price. It can only be because their price is higher. Finally, Xiao Zhang had to sell the clothes close to 30 thousand yuan. In order to make up for the loss, the shop was also leased out.

The reason for the failure of the small open clothing store is that there is no experience and do not know how to choose the source of goods. We must know that the clothing store is making the difference price business. If your goods cost is high, you will earn less, and the cost is high and the price is high.