• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Kind Of Economic Account Does Han Clothing Have Behind Such A Fire?

    2019/9/3 11:12:00 0

    Hanfu

    In recent years, "Hanfu" has become a new trend among young people. According to preliminary estimates, there are more than 2 million consumer groups in the Hanfu market in China, and the total industry size is about 1 billion 90 million yuan.

    What kind of economic account is there behind such a fresh fashion trend?

       01

    The scale of Han clothing is over 1 billion yuan.

    Hanfu enthusiast Xie Jiayan: I have roughly calculated. Over nine years, there must be seventy thousand or eighty thousand yuan, about more than 240 sets, and the most expensive 6000 yuan.

    In recent years, with the popularity of some ancient films and TV dramas, as well as the emergence of some national wind games, there are more and more Hanfu fans like Xie Jiayan.

    Wang Jiawen, President of Hanfu Culture Committee of Guangdong Provincial Traditional Culture Promotion Association, there are about more than 1300 associations of Hanfu culture in 2017. By 2019, there were more than 2000, which has increased by 46% over the past two years. The growth rate is still very fast.

    With the constant promotion of Hanfu, some rental shops with main Hanfu experience also came into being. CCTV financial reporter noted that from April to August this year, the number of Chinese clothes rental shops in Beijing rapidly increased from three or four to more than 20. Cheng Pei, who just opened the shop earlier this year, told reporters that the sales of their stores could reach about 60 thousand yuan because of their close proximity to the scenic spots.

    A Beijing Hanbao experience rental shop owner Cheng Pei: one set down to bring jewelry, everything adds up to nearly 2000 yuan, rent a dress plus hair and make-up is about 300 yuan, if you need an hour to two hours of travel service, may be more than 1000-2000 yuan.

       02

    From high-end customization to mass production of Chinese clothing changing clothing industry's new favorite

    According to the statistics of an e-commerce platform, sales of Hanfu have increased by 146% over the past year, and sales of Guofeng creative accessories have increased by 94% over the same period last year. So, behind such a rapid market increment, can the supply of Hanfu meet the needs of the market?

    In the interview, CCTV financial reporters also learned that Chinese clothing is more demanding for workmanship, tailoring and raw materials than modern western style tailoring. As most Hanfu suits need embroidery, Chinese Hanfu production requires more technology and time. With the rise of Hanfu, some high-end Chinese clothing brands, which are specially tailored to private customers, are in short supply.

    Zhong Yi, the founder of a Hanfu brand: this kind of clothes are usually around 3000-10000 yuan, different styles have different differences, different collocations, and the time limit for the construction is now pat ed, almost the beginning of 2021.

    Because of the potential of high-end Hanfu market, some traditional clothing sales companies have begun to represent Hanfu brands. Li Na, the head of a clothing company in Guangzhou, told reporters that the introduction of the famous Hanfu brand brought them about 30% gross profit. Meanwhile, Hanfu's peripheral industrial chain also won more sales for her.

    Li Na, chairman of a clothing company in Guangzhou: sales volume last month was 470 thousand yuan. Sales of 100 thousand yuan, clothing should account for about 80 thousand yuan, accessories about 20 thousand yuan.

    In addition to high-end customization, the market for cheap Chinese clothes is equally hot. According to the statistics of large domestic e-commerce platform, in 2018, Han clothing priced between 100-300 yuan accounted for more than 60% of the sales share, and more than 500 yuan accounted for more than 30%. This has also led many businesses to try to produce regular size Han clothing.

    Chen Yiran, the founder of a Hanfu brand: the market acceptance is relatively high, which is about 199 yuan, which is probably more than 200 yuan. It can make a half hour rush on the new day and a turnover of 12 million yuan.

    However, the industry also pointed out that the emergence of Hanfu is always closely related to traditional etiquette and culture. Hanfu production enterprises should not overly cater to the market, reduce the production process of Hanfu, and deviate from the cultural significance of Hanfu itself.

    Li Wei, Professor of art and Design Department of dyeing and clothing, Academy of Fine Arts, Tsinghua University: to transform it into the current product, we can inherit form, but we should inherit its spirit more.


    Source: World Wide Web

    • Related reading

    Zhao Yingguang: New Brand = Marketing Power + Product Power + Supply Chain

    Instant news
    |
    2019/9/3 11:11:00
    0

    Another Look At Costumes, Birds And Birds Declared Bankruptcy Bankruptcy, Double Growth In Revenue

    Instant news
    |
    2019/9/2 17:16:00
    0

    Adidas Launches Distribution Tools With Storr

    Instant news
    |
    2019/9/2 14:17:00
    0

    Former UNIQLO China COO Switched To Lining For CEO

    Instant news
    |
    2019/9/2 14:17:00
    0

    La Natsu Bell's New Worry About Landing Hong Kong Stocks And A Shares: Losses

    Instant news
    |
    2019/9/2 14:16:00
    0
    Read the next article

    Resist High Rents Or Carry Out Violent Prada Or Close The Biggest Store In Hongkong?

    Italy's luxury brand Prada will close its flagship store at Plaza 2000, Russell street, Hongkong, as traffic continues to decrease.

    主站蜘蛛池模板: 老马的春天顾晓婷5| 午夜精品一区二区三区免费视频| 亚洲成av人片在线观看无码| 99精品国产99久久久久久97| 韩国r级2020年最新| 波多野结衣最新电影| 成人午夜性a级毛片免费| 国产91无套剧情在线播放| 久别的草原电视剧免费观看 | 欧美国产成人在线| 国产色综合天天综合网| 再深点灬再大点灬舒服| 久久亚洲AV无码精品色午夜麻| 韩国理论三级在线观看视频| 日本边吃奶边摸边做在线视频| 国产精品538一区二区在线| 亚洲乱码中文字幕综合| 99久热任我爽精品视频| 污片在线观看网站| 国产精品无码久久久久| 亚洲av最新在线观看网址| 黄色毛片视频在线观看| 欧美www网站| 国产婷婷成人久久av免费高清| 亚洲人成网站在线观看播放 | 精品不卡一区二区| 在线观看网址入口2020国产| 凹凸国产熟女精品视频| a级特黄的片子| 粗大的内捧猛烈进出在线视频| 日本免费大黄在线观看| 国产欧美精品区一区二区三区 | 一级国产a级a毛片无卡| 男人j桶进女人p无遮挡动态图二三| 在线成年人视频| 亚洲网站视频在线观看| pornocolombianovideosjapan| 精品伊人久久久香线蕉| 成人免费草草视频| 口工里番h全彩动态图| av无码免费一区二区三区|