Jiangsu Welcomed The Twenty-First International Fashion Festival

This is a spectacular event that has been held for 21 years. It is a showcase for the crystallization of the wisdom of the whole province, the whole country and even the whole world. This is the outline of the historical changes of Jiangsu's textile and garment industry and the grand blueprint for tomorrow. This is a mirror of the development of the textile and garment industry in Jiangsu, one of the 13 advanced manufacturing clusters, Jiangsu International Fashion Festival.

"Jiangsu international garment Festival, along with the transformation of China's economic system, along with the continuous optimization of Jiangsu's economic structure, has made important contributions to Jiangsu's economic development. It has not only created a number of high level industrial clusters for the textile and garment industry in Jiangsu, but also cultivated a large number of well-known brands at home and abroad, attracting a large number of outstanding talents to lead the fashion trend and industry development, and constantly promoting new vitality in promoting the textile and garment industry to the middle and high end. The head of the Jiangsu provincial chamber of Commerce has highly praised the clothing festival.

Taking the costume festival as a "mirror", the glory of industry development and the transformation of today are exceptionally clear.

Back to the past, the development needs of the exhibition

Tracing back to the development of the textile and garment industry, Xie Ming, deputy director and Secretary General of the Organizing Committee of Jiangsu International Fashion Festival, and the honorary president of the Jiangsu Textile Industry Association, slowed down. This is the process of arousing the inner chord of a generation of textile workers.

Xie Ming recalled that in the early days of liberation, in the era of material shortage, the textile and garment industry had to quantify everything in order to meet the requirements of people's clothing and clothing. "The state puts the dressing problem in an important position, and each person sends 7 feet of cloth, even though it is only enough to make a coat, but all these problems are prime minister Zhou Enlai's own hands." In the reform and opening up, the liberation of productive forces has become the top priority. "The abolition of tickets and the opening of supply in 1985 have become a great leap forward in promoting the rapid development of the whole industry." After the reform and opening up, the textile and garment industry has undertaken the important task of foreign exchange earning. "In Jiangsu, pure cotton and blended yarn, pure cotton and polyester cotton cloth, we take the initiative quota, how much we can export." Before "13th Five-Year", the fiber processing capacity of the whole country has surpassed 50% of the world, and "made in China" has accounted for more than 1/3 in the global textile trade. "We have become the most authentic exporter of textile and clothing."

This is a hard won achievement. "We have not slackened our efforts to build a strong textile power and strong textile province." Han Ping, President of the Provincial Textile Industry Association, said that from textile province to strong textile Province, the key is to make the four major goals of technology, brand, talent and green development go hand in hand. "Nowadays, the Jiangsu International Fashion Festival is also aiming at this direction. The theme of clothing festival is" brand Jiangsu, fashion Jiangsu "and the whole industry's pace of progress is exactly the same.

Relying on the deep integration of the clothing industry and the international clothing festival, since the first clothing festival was launched, many brands launched in the past 21 years have been Hana Mieshigeruhashi's "towering trees". "From Bosteng, red beans to sunshine, Yalu and Hai Lan's home." Xie Ming takes stock of the Jiangsu brand which is familiar to people nowadays. Not long ago, the China Apparel Association released the top 100 list of China's clothing industry in 2018. Among the 130 top companies, 31 of them were selected, including Jiangsu, Hong Kong, Bosideng and so on.

With the rapid development of enterprises and exhibitions, the scale and profits of the textile industry in the province are also doubling. When the first Jiangsu international clothing festival was held in 1998, the sales revenue of the textile industry in Jiangsu was 27 billion 800 million yuan, and its profits were deficit. By 2018, its sales revenue was 1 trillion and 60 billion yuan and its profit was 53 billion 800 million yuan. Last year, the number of Enterprises above Designated Size in the province's textile industry reached 7224, and the total size continued to remain the "first in the country" position.

Transformation and innovation, high starting point to promote high quality

The landing of clothing festival does not mean "everything is great."

In the Sheyang County town, Liu Jianjun, deputy director of the Yancheng City modern high end Textile Industrial Zone Industrial Park, is gratified that the park is the only industrial park specializing in textile production in Northern Jiangsu. The reason why we can have this position and become stronger and stronger is closely related to the "green butterfly" of the park.

A few years ago, the main business of the industrial park was actually not a textile industry. However, due to the outstanding problems of safety and environmental protection in the central area of chemical industry, we began to force us to think about the path of transformation and development. Liu Jianjun introduced that in order to comply with the policy requirements of the textile industry development, give full play to the resource advantages of the county and promote the formation of the county's textile industrial chain and value chain, "shutting down chemical industry and developing textile printing and dyeing become the best choice." It is also from this point that a number of enterprises, which are small, low capacity and heavy pollution, have been completely shut down, and the land space and environmental capacity have been released. "In addition, we have changed the way of attracting investment in the past, reformulated the investment strategy for investment promotion, raised the threshold for enterprises to enter the park, and requested that enterprises in the parks have already upgraded their equipment, and the water reuse rate should not be less than 40%." High starting point and high standards have brought about changes in the appearance of industrial parks. Today, MI LAN textile, which is located in the park, has two advanced waterless production lines in the industry, while the Japanese help field socks industry has a complete set of machines equipped with workshops, "as long as a cotton thread is in, there are two pairs of finished socks."

"We can say that on the road of transformation and development, only by taking the initiative to fight for greater development space, we will inevitably be eliminated by the market." Xie Ming said. Now, if the product is homogenized and the enterprise is not developing, the profit will go down only after the others. "This is not the age of quantity competition. The necessity of upgrading technology, equipment and production efficiency, including production technology, should not be underestimated."

In fact, industrial development is also true. Qian Wenqing, executive director of Changzhou strong sound Textile Co., Ltd., which is engaged in fabric production, introduces the degradable and regenerated polyester products developed by the company to lead the domestic counterparts. Moreover, compared with similar cotton, the price of recycled polyester is even cheaper. "Only one of these fabrics has reached 800-1000 million last year." Qian Wenqing said.

However, the voice of a single company is still weak. "In order to enable more Soviet enterprises to better connect the upstream and downstream, the association is striving to make the international apparel Festival a more realistic platform." Xie Ming said that this year more than 1200 booths have been on standby, "the scale of the exhibition is more than ever before."

Platform thinking, intensive breeding new vitality

The annual Jiangsu international garment Festival is a great promoter for the development of industry and the flow of factors in the province. At the same time, this promoter is also encouraging the parks, enterprises and governments to make progress.

How to cultivate a group of "Su Zi" textile and garment brand advantage enterprises from scratch? Kang Jian, deputy director of the Haian Municipal Development and Reform Commission, said that in order to guide the local textile brand to "break through the soil", a series of "breeding programs" linked to specific government departments have been formulated.

In 2019, 1-7, the key points of the training of nylon industry were summarized. The details of the key project progress, the total scale of projects, the way of integration development, the way of innovation driven and the listing plan of enterprises were detailed. In the column of "enterprise listing", there is a clear record of the implementation of the new three boards. In June 10th, the industrial leaders in charge of Tun tou town were consulted to further intensify their efforts. In the table of the key work table of textile and silk industry, which is linked to the Bureau of natural resources, "Sheng Zhou textile has completed the reform of the stock market, and the intermediaries have entered the scene for auditing", which has made an orderly progress in docking with the capital market.

"One enterprise and one strategy is the characteristic of Haian. In the process of brand building, key industries and key enterprises need to solve any problems. The head of the Department is personally led to discuss and deepen the business to help solve practical problems." Kang Jian said that the 10 key sections of Haian textile and garment industry are led by ten municipal departments respectively. "Brand building is the direction, and the strong industry and service enterprises are integrated."

Platform, such as pushing hands, Zhangjiagang City Administrative Bureau Planning Department, he added, also feel the high starting point to promote the effectiveness of brand cultivation. Today, Zhangjiagang has its own "ten big brands", from "isbide", "Datang Princess", "Australian ocean family" to "green" series, "snow Lan" brand and "like companion home", then to "Ya shetun" hat and "Shu run" socks... Endless new born.

Looking at the whole province, Haian and Zhangjiagang are only microcosms of platform development, intensive operation and growth of their own brands. In the textile section of the overlapping bridge, Zhen Ze and Yue Da group, "platform thinking" also occupies the development direction; in Changshu, "Cloud Town" has 67 brands, 41 studio designers, 84 electricity suppliers, 131 designers, and 215 skilled personnel.

"On many platforms, the clothing festival will play a more significant siphon role to attract more social concerns and facilitate the growth of brand opportunities." Xie Ming revealed that the clothing festival will attract more industry seminars and industry forums to land in Jiangsu.