Shop 6 Years From Lian Fu 200 Thousand To Even Earn 300 Thousand To Open A Good Shop Is Really Not Difficult!

Speaking of setting up shop, Xiaobian has been chatting with a shopkeeper, Lin Jie, a women's wear shop. Every time I talk to her about opening a shop, I will find something new.

Lin Jie has a 30 square meter women's clothing shop. 6 years ago, because of the company's massive layoffs, Lin joined the ranks of the layoffs, and began to find jobs again.

One day, after Lin's interview, she walked into a nearby department store.

At that time, Lin saw that the department store was full of clothes of different colors, so the heart of beauty was picked up. All of a sudden, Lin was so hot that she thought she liked clothes so much. Why not open a clothing store?

So, now she has this women's wear shop.

Although this store has a good revenue, it has an average of 300 thousand per month. However, listening to Lin said that when she first started shop, she had no experience and was very difficult to manage. Also encountered the most sluggish period of clothing industry, even lost 3 years, almost to pay tears!

At that time, Lin began to regret. She almost thought about closing the shop and looking for a job again. However, Lin is still a bit scared to find a job again. She feels that her academic background is not too high, and she has no skills. It is hard to find a job.

I thought that when I almost finished playing, my cousin, who had been a salesperson in a big brand, brought her a turning point. Her cousin told her that there is a law for the terminal stores of big brands: the most valuable part of the brand is the external image.

No one will be willing to understand your inner life through your sloppy appearance. The same is true for stores.

At that time, Lin Jie had a doubt: is the law of big brands applicable to small stores?

So, for a few days, Lin kept standing at the door of her shop and looked at her shop. It was discovered that no one actually entered the shop.

So, Lin didn't think so much. Anyway, it was so bad not to improve the front door. Then kill a horse and live a horse doctor.

At that time, Lin was not very clear about displaying these things. She bought a chair with bamboo and rattan on her back, sitting on the front door of the shop, and there was no technical content.

However, at that time, several young girls came in and looked at their clothes.

Since then, Lin has learned how important the image of a store is. Either special or good enough.

Slowly, she also learned that "store display" this knowledge. It took a lot of effort to learn. Many teachers were consulted.

Later, she had a systematic method of her own. Every time she did the update, she started to do it herself, and she never missed it. The more expensive clothes are, the more expensive they are! Recently, the average monthly income is 300 thousand.

After listening to her family history, Xiaobian is really curious about how she made her own shop.

Lin Jie did not hide it and told her skills directly.

　　 1, understand user portrait, confirm store style.

Actually, when Lin started her shop, she didn't know what to position. The clothes she sells also has no specific style.

Later, when she began to understand the display and the location of stores, she found that her stores and products had no specific style. So the first thing she did was to sort out the monthly sales data and see which items sell better.

After finishing, she found that girls' clothing was sold better in her shop.

So she began to identify her own way to do little sufu.

2, color matching is the top priority.

Looking at the color and looking at the money, this is the basic law of the clothing store. In any case, color matching must be harmonious, and there must be no discordant collocation. Otherwise, the overall vision of the shop will be affected.

As a result, Lin Jie group will first consider whether the color is suitable, and the overall color of the shop is not enough, it is not enough harmony. Even in order to make the collocation of the collocation more harmonious, Lin also specially learned to match colors.

This school really saved her shop. You will never find discordant colors in her store.

3, structure is a weapon to increase the beauty of shops.

If color is the first factor affecting beauty, then the structure is a weapon to add beauty to stores.

Lin Jie said, "why is the display of such cards so advanced that they are well structured? There are structural displays. They look really advanced.

At that time, I asked Lin, "although the structure is not difficult, but we really need to plan it well."

At that time, Lin said, "what can I do? It used to be difficult to open a shop. Now, where can I find it difficult to open a shop? It's not hard to think about it. "

Xiao Bian suddenly realized that he did not misfire firewood.

Actually, opening a good shop is really not difficult. Lin learned to learn more and get more than 300 thousand of her monthly income. You can also!