China Fashion Conference Global Summit - Big Guy Gathering + Exclusive Highlights

General planning, Joss Zhan

Video clip Lion Gong

Translation Sam Guo

Host location photography / Photography Lion Gong

Joss Zhan

Fashion editor Lilian Zhang

In September 5th, Hangzhou Yuhang art Town, 2019 China fashion conference - the world summit was held here. The conference was co sponsored by China Fashion Designers Association and Hangzhou Yuhang District People's government. FashionReal is the only official fashion bilingual media invited to participate in this event.

The global summit gathered in a global perspective and invited guests from China, the United States, Italy, the United Kingdom and Spain to focus on the sustainable fashion of digital economy.

Zhang Qinghui, chairman of China Fashion Designers Association, chaired the opening session of the summit. Fashion industry occupies an important proportion in the real economy. The integration and mutual promotion of digital economy and fashion industry is the future trend of the whole industry and even the national economy, and is also the core of this conference.

In the coming stage, how to promote the deep integration of the real economy and the virtual economy and the deep integration of the manufacturing industry and the Internet is an important goal with realistic significance. It will comprehensively test the bearing capacity and inclusiveness of China's digital economy. This conference brings together the world's top resources across the field to launch a high-end brainstorming in the fashion industry. Design the blue ocean for the new, green and sustainable fashion industry.

Let's see what kind of guests the FashionReal has on the scene. Exclusive interview!

　　 Johannes Neubacher

WWD vice president and chief content officer, international fashion news

Austrians, piano and media manage MBA double masters degree.

Former director of investment and Technology Extension Service of the United Nations Industrial Development Organization

12 years experience in Chinese media management

Editor in chief of "Time Out le" and "iLook world city".

Editor in chief of rainbow Madame Figaro

Editor in chief of the FT Rui magazine of the Financial Times

　　 Marta Coca

Director of fashion week 080, Barcelona

Began holding the post in 2019.

Promoting the internationalization and commercialization of the 080 Barcelona fashion week.

Constantly integrating into sustainable development and Fashion Technology

　　 Liu Jin Bo

INXX co founder

Brand operation management industry veteran and trend culture original design persistence

With many years of brand matrix operation experience and "design rejection of mediocrity" value concept

　　 Percy Gilbert

International Art Education Platform

Famous Swedish brand J.Lindeberg former design director

Former senior designer of Ben Sherman

Alexander McQueen former Assistant Designer

Now teaching fashion, art and design courses.

Focus on promoting fashion education in China

　　 Andrea Fenn

Senior professor of digital innovation and strategy, European Institute of design

Founder of technology company Fireworks

Fireworks is a technology company that provides digital marketing and e-commerce solutions. It has provided digital strategic services for Armani, Bvlgari, I.T, Herschel Supply and many other famous multinational companies. She was also an excellent reporter for CNN and China Daily.

　 Zhang Yi Chao

Top ten fashion designers in China

The art of life is custom-made panoramic collection of "set together" and "master".

　　 Vito Plantamura

CEO of V/COLLECTIVE company

Pitti Uomo, China Marketing Director

IED, director, China Academy of European design and art

Vcollective join hands with the fashion industry to explore young talents with potential. IED focuses on the international higher education network of design, fashion, visual communication and creative industry management. Pitti Immagine is a collection of fashion, culture, art and lifestyle events in Italy.

Exclusive interview quotations

FashionReal interviewed heavyweight guests at the scene.

"Views on sustainable fashion"

"And what kind of environmentally friendly fashion behaviors do you do in your personal life?"

Johannes Neubacher

"Don" t underestimate young people, because this is a global trend, the global, underestimate, underestimate, young, and underestimate, respectively.

Do not belittle this group of young people, because sustainable fashion is a major trend. It is not just Europe or western countries or China itself. Google's search data showed that the number of search for sustainable fashion increased by 66% over the past year; the number of search for sustainable tannins or natural tannins increased by 168%. So I think young people are faster than the whole fashion industry, and this industry is slow. People in this industry have not yet realized that sustainable fashion is not just a fashion trend. In the next 5 years, sustainable fashion will become the standard of the whole industry.

"

Zhang Yi Chao

"Now many people's demand for life is fashion, health, green and environmental protection. I am committed to promoting the intangible cultural heritage of China. I hope to apply the original eco-friendly materials to fashion.

Vito Plantamura

"I try to buy less, don 't buy things not necessary. necessary.,"

I have been buying as little as possible and not buying unnecessary things, and I am more and more inclined to buy quality things, because the life of high quality products is longer. In our office, we also reduce the application of paper. )

Percy Gilbert

"I grew up in the UK, it" s all about being being, ","

(I grew up in England, where everything is cool. You have to be cool. In fact, I am wearing a pair of sneakers that others give me. For me, this is also a way to embrace sustainable fashion. )

Liu Jin Bo

"We asked ourselves if we could play with our old clothes, for example, we could do some replacement of old things, and we were wondering whether we could make these clothes into a brand again, which was called a series of feelings."

Andrea

Fenn

"I personally trying very much to let the people around me around", "the first, the second, the second and the third."

(I have tried to reduce the over consumption of fashion by trying to make friends around me, including my girlfriend. I will think about whether I really need this dress, whether I want to buy cheap clothes, shopping rather than quantity. )

Marta

Coca

I try to consume the products that are more local, I, more, ","

(I try to consume more locally made products. I really care about carbon oil pollution caused by product transportation. I also choose more easily recycled fabrics. )

After Party

FashionReal made many new friends at the music dinner after the meeting.

We talked about innovative topics about environmental protection, technology and fashion.

I believe that technology and new technology are being promoted.

The future of sustainable fashion will be broader.