Innovative Design Drives High Quality And Diversified Development Of China's Home Textile Industry

Innovative design drives high quality and diversified development of China's home textile industry

- Impressions of China International Home Textiles and accessories (Qiu Dong) Exposition

Author: Zhejiang textile industry design and Research Institute He Ping Xu

China International Home Textiles and Accessories Expo was held in Shanghai in August. It attracted thousands of exhibitors from 26 countries and regions, covering curtain cloth, sand issue, wallpaper wall covering, sunshade window ornaments, carpet, leather products and accessories, home decoration, design software, sewing intelligent manufacturing and so on. Zhejiang Haining and Yuhang groups are displayed in the form of professional pavilions. There are more than 50 enterprises in Shaoxing, and they are distributed in 7 different pavilions.

This year, innovative design continues to be the theme of home textile exhibition and forum. The "online design and procurement platform" has been recognized as the highlight of the exhibition. The representative of Zhejiang textile industry design and Research Institute investigated the global trend of home textile products, brand, production, design and other aspects, and deeply communicated with enterprises, designers and manufacturers in speeding up product development, quality improvement, intelligent manufacturing, business mode transformation, and so on, and established resource integration for the basic Research Center of textile industry design and Research Institute.

As for the trend of home visits, with young people's choice of soft furnishing homes, they no longer stick to traditional European style and Mediterranean style. They also pay no attention to price but pay attention to value. I want to buy home textiles with a sense of design and comfort. The trend of this exhibition product is more biased towards "mashup". In terms of color, designers use natural colors and flowers, grass, animals and other patterns to open young people's taste buds, reflecting the new trend of China's home market demand.

From the exhibition, curtains are becoming more and more popular, and bedding, sofa and so on pay more attention to texture and natural materials, and consumers have more needs for different materials and fabrics. In addition, with the change of technology and aesthetics, the economic capability is improved. When consumers decorate their families, the demand for products such as cushions, extra pillows, leisure blankets and bed covers is also increasing. Product mix is no longer focused on single material, through the form of Mashup and so on to create the overall effect. In addition to the trend of fashion, product design and display design has been attached importance to by the enterprises at the exhibition. All kinds of special features and high quality products reflect each other, highlighting product characteristics and attracting buyers' attention.

General feeling; if we analyze from the wonderful design works, we can think of the story behind the enterprise and the industry. In order to get closer to the young people and to meet the needs of the modern people to create new creative design concepts and methods, designers are more interested in the diversified design styles. Apart from Mashup, in recent years, designers have mainly made of high-grade ash, log and earth colors, and the styles such as minimalism, high grade powder, dark system, Zen, future feeling and metal wind have gradually developed. People no longer focus on a specific style; pay more attention to improving the quality of home life and fashion sense injection. Apart from functional home textiles (mainly fabrics), the content of the exhibition is innovative and attracting attention. In the exhibition, the related digital technology and intelligent manufacturing related textile equipment automation equipment, 3D demonstration independent home design system, home textile intelligent manufacturing technology, digital technology and so on are more prominent and more display. Witness the transformation and upgrading of China's home textile industry through information technology in recent years.

In order to embody more humane care and comfort at home, customization has become a high frequency word pursued by the entire textile industry. Textile digital technology has promoted and facilitating the customization of home textile products. 10 years ago, Qingdao red collar launched the magic custom bus, which realized two seconds of volume and seven days of ready-made garments. Now in the field of home textiles, many enterprises have captured the opportunity of customized home textiles and began to carry out the digital design and production of small quantities and different fabrics. Besides digital design to intelligent manufacturing, 5G based IOT marketing will also become the direction and means of the future. For example, exhibitors' "Rubik's Cube" design software products, on-site display of digital creativity technology; by taking photos of the scenes in the consumer scenario library, dragging the fabric to the desired location, the effect can be presented. It allows designers and consumers to understand the final effect of household products intuitively and comprehensively. The APP software developed by the enterprise can be photographed and implemented at any time, and the effect is instantly watched, and the latest mobile Internet technology is utilized. This technology can also be applied to the fabric manufacturers in Keqiao when they sell their customers, by breaking the fabric to the supply chain of the end products, and using this virtual technology to reappear the scenes of fabric design and speed up the trade process.

Intelligent manufacturing has become the focus of many textile and apparel enterprises. In view of the fact that "employment is difficult" and young people no longer participate in traditional industries, it has become a bottleneck for the development of enterprises. It is necessary to speed up the information technology such as digital design and industrial Internet of things. However, the domestic automation home textile equipment is relatively backward, in addition to the lack of automatic ancillary equipment, for example, in the post finishing stage, enterprises urgently need automatic ironing equipment. In view of the low transportation efficiency in the production and manufacturing links of home textile enterprises, a large number of automated warehouses and the establishment of logistics system for networked vehicles need urgent solution. There are also problems in equipment development, design and application. There are many kinds of home textile products in the exhibition. Many sewing equipment enterprises also bring the latest automation equipment. For example, computer temperature control curtain horizontal boiler stereotyping equipment, rapid heating, automatic setting, vacuum liner, make cloth 360 degree uniform heating, can solve the problem of cloth flower pattern dislocation, realize accurate flowers. The automatic sewing equipment displayed at the exhibition can complete the synchronous delivery and delivery. It can not only satisfy the production of single products, but also complete the sewing. The efficiency is high and the quality is stable. During the exhibition, the "China home textile intelligent manufacturing innovation alliance" was set up, so that many textile production enterprises could achieve collaborative application and innovation in different orders and scenes. Enterprises in different fields of the industry held together, and jointly developed research and design and combined the whole industry chain to cope with the economic downturn and the development of the market. Shaoxing can also try to promote the government, enterprises spontaneously combine printing and dyeing (emphasis on digital printing), finishing, fabric design, sales, testing, consulting, financial structure and other enterprises and structures, and operate in a closed form in the form of alliance. Zhejiang industrial design and Research Institute can be used as a superimposition adhesive, focusing on and studying at the same time, and undertaking the task of advancing regional advanced manufacturing textile and garment industry cluster.

It is worth noting that home related textile, soft clothing, interior design, furniture design (such as fabric sofa, etc.), in order to speed up the experience and help consumers correctly select the right textiles, fully use space utilization, net red elements and light and shadow magic, and so on, almost become a required course for every textile and garment designer today. Textiles can drive the color and touch of space decoration very well. In recent years, textiles have become the focus of cross-border designers in order to stand out from their peers. At the same time, the design also brings about transformation and upgrading of traditional industries, such as Shaoxing New Silk Road cloth Co., Ltd., which sold cloth many years ago, and later transformed to produce modern wall decoration materials (wall covering). Through design innovation, enterprises achieved very good results, especially the Chinese landscape and abstract patterns with exquisite designs, such as embroidery patterns, and so on, which were well received by customers.

Design is the soul of home textiles, leading the overall trend of the enterprise, and the core of energy for home textile products. Design + manufacturing requires enterprises and good designers to grow together. At the meeting, some companies displayed a series of Chinese pattern sets cooperated with Shenzhen designers, which were jointly printed on curtain cloth to achieve a win-win situation. At the same time, under the guidance of design, in recent years, the global brands of home textiles are increasingly inclined to launch various cross border licensing cooperation, so as to help build a docking and communication platform between the brand and the authorized business, provide seminars, exchange and business negotiation opportunities for the inter industry energy transfer of the home textile industry, and promote the upgrading of the industry's innovation mode industry. In recent years, because of the economic downturn, the textile and garment industry has been affected, but the domestic textile industry boom is still relatively high, which has led to the confidence of the upstream and downstream enterprises in China's textile industry chain. Today, with the complexity of international trade, it is the right choice to innovate domestic textile and clothing market through innovative design.