Lai Lang's Single Product IP Released, Continue To Improve "Single Focus, Young" Strategy

At present, the new consumption group represented by the 90's has gradually become the main force of social innovation. They or become active entrepreneurs in the Internet information age, or incarnated creative professionals, or promoted to the core strength of project management, leading the innovation drive of business and technology in different fields. Unlike the stereotypes that society once gave them, these super individuals had already torn away labels and returned to themselves, and they sparkled with individuality, releasing the creation and subversion of fashion taste.

Focusing on the amazing power of these super individuals, in the autumn of 2019, Li Lang renewed the brand name innovation, focused on the upgrading of IP products, and reflected the exquisite aesthetics in original design. In the autumn of 2019, in the main products, Li Lang, based on the positioning of young people on the slash, started with the new practical suits, functional windbreaker, jeans, light sports shoes and other practical products. Through the integration of the technology sense fabric and the matching edition cutting, the original plain ordinary day wore the popular IP to create a personalized and rich futuristic charm. It matched the needs of the new consumer groups in the whole scene accurately, and fully demonstrated the strength of the post-90's new workplace.

The definition of "new suit" is very young.

With the "Internet aborigines" becoming the main consumer group after 90, men's clothing industry is undergoing unprecedented rapid changes. Young male groups are more interested in independent aesthetic consciousness than ever before. The men's clothing brand is younger, fashionable and trend has become the industry consensus.

From "simplicity and simplicity" to the reform of Jane, we put forward the idea that "LESS IS MORE" is less fashionable, and IP is the most important strategic upgrading since last year. This autumn IP's first heavy single product "young and promising new suit" is another best practice of the "LESS IS MORE" concept. In order to upgrade the traditional suit, Li Lang innovated the use of colored spun fabrics, lightweight sense plates and balance colors, so that consumers could reconsider the young people's suits, explore suits, and subvert the cognition of Western-style clothes in the past. Tidal wave design pays tribute to every young person who has worked hard and stands out to create the "new suit" era of outstanding people.

Free return, functional windbreaker, "self following"

Who is the most powerful modeling tool for autumn? No windbreaker. A windbreaker is enough to solve all the worries of the transition season. This season, LILANZ windbreaker will intertwined the shape of the tooling and the fabric of science and technology, so that sports and fashion can be combined into one, not only against wind, but also waterproof, anti fouling, crease resistant and wearable, and conform to the self transformation of the second layers of skin, showing a neat realism from modeling to functional characteristics. The new contrast imagination space of color, reconstructing futurism's courage to break through all avant-garde demeanor.

Joking commuters, good feeling cowboy.

If the new suit and windbreaker explain the subversive spirit of young people nowadays, the LILANZ jeans cowboy jeans are the best endorsement of temperament. The straight and straight version is the classic formula for making boyfriend power LOOK, and the self-cultivation version shapes the independent taste of the handsome boy. Whether it's a simple and fashionable workday commuter model or a comfortable weekend trip, this autumn, LILANZ's "nice" jeans are completely in line with the big boy's 7 days' uninhibited taboo. Stretches of free elasticity, fit tailoring and whole body wash fabrics do not disappoint every fine boy.

Walking in a casual way, "light sports shoes" convey ideal life.

Another key word of the season is sport. As a new representative of LILANZ in the field of leisure sports, LILANZ light sports shoes have a clear insight into the demand for seamless handover of young people in the workplace and life. This series of sneakers have excellent breathability, and will focus on the "light". Lightweight texture and elegant cushioning experience can make people feel the ultimate soft comfort and feel more comfortable with everyday basic clothing items.

For the new generation of leaders, they are young, independent and not blindly follow; they are rising up without fear of identity constraints and dare to stand up; they are the main force in all sectors of the industry, and are endowed with talent and perseverance in the work of God. In the current economic environment development, 90 is gradually growing from the "Beat Generation" to the mainstay, and more and more personality and independent spirit lead the trend of innovation. In the strategic transformation and upgrading of the brand, LILANZ has been guided by "younger", from channels to products, and then to offline display of windows, showing a multi-dimensional three-dimensional concept, including the "Changan twelve hour" joint series that swept the social media in the previous stage, making the whole industry new and refreshing. Its precise cultural connotation and innovative content marketing methods are becoming the vane of new generation men's wear.

It is reported that in the trend of rapid development of the national tide, in the future, Li Lang will continuously upgrade his IP forging ability, make clothes with "product thinking", and grasp the rise of the current young and promising new self expression, and show the current "hard core youth power".

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