Incom'S Popularity List: Sales Of Elite Products Account For 35%

Recently, intime department store (demand area: 80000-100000 square meters, has entered 3 shopping centers, plans to open 5 this year) major stores launched a public welfare project - cosmetics empty bottle recycling plan.

It is interesting that intime department stores gathered the empty bottles collected from all parts of the country and released a list of "INTIME beauty makeup list". The list takes 10000 empty bottles samples collected from this collection, and outputs TOP grade single products covering 5 categories: water, cream / cream, essence, eye care and makeup remover.

It is reported that in addition to the "human flesh empty bottle" list of data, combined with Yintai new shopping malls team background data analysis found that Yintai cosmetics category consumption of the main crowd is 90, the essence of product sales growth fast, the overall sales accounted for about 35%, sales performance is better than moisturizing products. The analysis shows that young women spend more on skin care and personal care.

With the upgrading of consumption, consumer awareness and consumption demand for high-end cosmetic products are gradually improving. The growth rate of brand skin care such as Guerlain, CPB, Helena and so on is nearly 50%. Based on the segmentation of users, consumers are not only pursuing their uniqueness, but also attracted by the value proposition of minority brands. From this list of makeup remover, you can see that the EVE LOM remover is the black horse of INTIME makeup.

In the process of the empty bottle statistics, intime department noticed the difference between the sunken market and the consumers in the first tier cities. For example, in the cream and eye care category, tier 1 consumers pay more attention to brand and price than consumers in the market. This conclusion also coincides with the big data analysis of Yintai new shopping malls, sinking the market or becoming the next force in Yintai department store.