In The First Half Of The Year, Men's Wear Listed Companies Increased Their Income Across The Whole Industry.

Overall, the men's clothing industry performed well in the first half of the year, and the 8 men's clothing listed companies increased their income across the board, but the net profit was slightly more complicated.

Hai Lan's home revenue is 10 billion 721 million yuan.


In the first half of the year, Hai Lan home 2019 achieved a business income of 10 billion 721 million yuan, an increase of 7.07% over the same period last year. The net profit attributable to the listed shareholders was 2 billion 125 million yuan, up 2.87% over the same period last year. During the reporting period, the company opened 551 new stores, closed 356 stores, and made a net increase of 195. The total number of stores was 7740, including 5449 brands of Hai Lan's home, 1241 brands of AI Ju rabbit, and 1050 other brands.


According to the profitability of each brand, the revenue of Hai Lan's home is the largest, with a revenue of 8 billion 628 million yuan, an increase of 5.05% over the previous year, and AI's revenue of 547 million yuan, down 9.79% from the same period last year, and San Keno's revenue was 936 million yuan, up 12.88% over the same period last year. In addition, this year 1~6 month, Hai Lan's home sales line sold 9 billion 837 million yuan, accounting for 94.41% of the main business income; online sales of 582 million yuan, accounting for 5.59% of the main business income, an increase of 0.28% over the same period last year.


Hinur's revenue is 1 billion 700 million yuan.


In the first half of 2019, he realized operating income of 1 billion 700 million yuan, an increase of 336.91% over the same period last year, and realized a net profit of 7 million 154 thousand and 300 yuan attributable to listed shareholders, an increase of 341.18% over the same period last year. Hinur said that the company's revenue growth in the first half of this year was mainly due to the growth of tourism services revenue.


Hinur group currently owns brands like Hinur, polanyo, Royal bridegroom, run ER and so on, forming a direct sales and franchise store, which is mainly composed of group purchase, foreign trade export and online direct selling. While making steady business in garment business, the company actively develops cultural tourism business. Judging from the composition of operating revenue, the sales revenue of clothing in the first half of the year was 435 million yuan, up 42.35% from the same period last year, accounting for 25.58% of the total revenue of the group. Tourism business revenue was 1 billion 228 million yuan, up 1569.6% from the same period last year, accounting for 72.27% of the total revenue of the group.


Seven wolves revenue 1 billion 555 million yuan


The seven wolves achieved a business income of 1 billion 555 million yuan in 1~6 months in 2019, an increase of 6.55% over the same period last year. Net profit attributable to shareholders of listed companies was 123 million yuan, down 8.42% from the same period last year.


In recent years, the seven wolf company has developed a new brand with its own Incubator + investment and acquisition mode. At present, the company's brand also includes 16N, Wolf Totem (Wolf Totem), and the international light luxury brand Karl Lagerfeld. According to the composition of operating revenue in the first half of the year, the clothing revenue of seven wolves companies was 1 billion 481 million yuan, an increase of 5.01% over the same period, and the revenue of information technology and service industries was 10 million 291 thousand and 700 yuan, up 152.66% over the same period last year. Seven wolves said that the second half of the year will continue to deepen the garment industry, consolidate and enhance profitability, while focusing on clothing related fashion and consumption areas, mining investment targets in line with the company's strategic objectives, to provide new blood for the company's future growth.


Revenue birds 1 billion 430 million yuan


2019 in the first half of the year, the news birds achieved a business income of 1 billion 430 million yuan, an increase of 1.21% over the same period last year. The net profit attributable to the listed shareholders was 112 million yuan, up 183.49% from the same period last year. As of June 30, 2019, the company's total number of brand outlets totaled 1619, of which 796 were direct stores and 823 were franchises.


As for net profit growth in the first half of the year, the news birds said that the HAZZYS brand continued to grow during the main reporting period, and the brand of the news birds had a steady development. At present, there are good news birds, HAZZYS Haggis, Kemi Chai, Lafuma Yue Fei ye, East blini, cloud wing intelligence, Bao bird and other brands. The company has established three production bases in Yongjia, Shanghai, Songjiang and Anhui Hefei in Wenzhou, and the leading products are mainly self-made production, including shirts, T-shirts, jackets, sweaters and so on. Online sales mainly promote customized business by making good use of the official website of wedding birds, and cooperate with third party platforms such as Tmall, Jingdong, vip.com and other electronic business platforms. In the first half of the year, the revenue of e-commerce was 174 million yuan, an increase of 24.78% over the same period last year.


Nine Mu Wang's revenue is 1 billion 353 million yuan.


In the first half of 2019, the business income of nine Mu Wang was 1 billion 353 million yuan, an increase of 7.33% over the same period last year. The net profit attributable to the shareholders of listed companies was 325 million yuan, up 23.69% over the same period last year. As of the end of June 2019, the number of direct and franchised terminals was 2772, of which 933 were direct and 1839.


From the point of view of revenue composition, the main business of the company is the sales of clothing and apparel products, of which male trousers account for 43.15% of the main business income and are the core products of the company. From the brand revenue situation, Joeone revenue in the first half of the year was 1 billion 112 million yuan, an increase of 0.83% over the previous year, and Fun revenue of 128 million yuan, an increase of 29.48% compared to the same period last year, and Ziozia revenue of 46 million 687 thousand and 300 yuan. During the reporting period, the online sales of nine Mu Wang were 141 million yuan, accounting for 10.68% of total revenue, and 1 billion 176 million yuan under the line, accounting for 89.32% of total revenue. It is worth mentioning that during the reporting period, the remaining shares of the Limited by Share Ltd, which were sold by the king of nine shares, produced an investment income of 162 million yuan, which accounted for 41.81% of the total profit in the reporting period. In the first half of the year, the increase in business revenue was mainly due to the growth of Fun brand business and the merger of Ziozia brand revenue. The net profit growth was mainly caused by the disposal of Limited by Share Ltd shares held by the financial and securities company during the reporting period.


Red bean revenue 1 billion 244 million yuan


In the first half of 2019, the red bean group achieved an operating income of 1 billion 244 million yuan, an increase of 1.1% over the same period last year, and realized a net profit of 94 million 799 thousand and 500 yuan attributable to the listed shareholders, down 14.77% from the same period last year.


The red bean group specializes in the business of red bean men's wear chain store and red bean professional wear, including business dress, fashion, sports, business and leisure. During the reporting period, the company focused on the red bean fashion brand style, launched red beans light suit, light jacket, light goose down, 3D high elastic pants and other products, continue to focus on men's clothing business. By the end of 6 2019, there were 1360 Hodo men's clothing stores, including 64 direct outlets and 1296 franchises. In addition, in the first half of the year, Hong Kong shares sold 20 million 286 thousand yuan online, accounting for 17.11% of the total revenue, and sales of 98 million 297 thousand and 500 yuan under the line, accounting for 82.89% of total revenue.


Modern Avenue revenue 703 million yuan


In the first half of 2019, the operating income of modern Avenue reached 703 million yuan, an increase of 9.15% over the same period last year, and the net profit attributable to the listed shareholders was 31 million 251 thousand and 700 yuan, down 40.69% from the same period last year. By the end of 6 2019, there were 289 stores in the company, 195 outlets and 94 franchisees, including 229 CANUDILO brand outlets, 2 DIRK BIKKEMBERGS brand stores, and 54 54 other international brand stores.


Its own brands include CANUDILO card Nu Di Road, CANUDILO H HOLIDAYS and DIRK BIKKEMBERGS. According to the composition of revenue, the brand revenue of modern Avenue is 269 million yuan, accounting for 38.34% of the total revenue of the group; the income of the agent brand is 197 million yuan, accounting for 28.02%; the mobile social networking tool application and other income are 236 million yuan, accounting for 33.64%. For the first half of the year's revenue growth, the modern Avenue said that the main business of the company's incense agent brand and Wuhan Yue ran heart Internet industry's business revenue has achieved rapid growth. Incense products (agent brand) industry revenue of 81 million 387 thousand and 700 yuan, an increase of 106.02% over the same period; Wuhan Yuet ran Internet industry revenue of 225 million yuan, an increase of 129.32% over the same period last year.


Busen revenue 181 million yuan


In the first half of 2019, Busen realized operating income of 181 million yuan, an increase of 4.35% over the same period last year, and realized a net profit of -431.68 million attributable to shareholders of listed companies, an increase of 66.11% over the same period last year.


During the reporting period, Busen actively layout and implement the new retail mode integrating online and offline to accelerate the strategic layout of fashion apparel industry layout. In 2018, the company invested 7 million 971 thousand and 500 yuan to invest in Suqian Jingdong home culture media Co., Ltd. after completing the investment, holding 54.71% stake in Suqian Jingdong, and joined Jingdong to build the Busen fashion life experience Museum, trying to integrate effectively with the supply chain and products, inventory and goods. At the same time, the company invested in fast cloud technology to expand social networking business, create diversified sales channels, invest 20 million yuan to get Mccauley 10% stake, and take offline retail terminal as a breakthrough to speed up industrial integration capability.


First half of the men's clothing enterprises listed on the whole increase


Weak market, but men's clothing listed companies in the first half of the transcript is quite bright. In the first quarter of this year, except for Busen, the other 7 enterprises in the A share market were growing positively, and the 8 enterprises all achieved a positive growth in net profit in the same period. Compared with the first quarter's performance, the men's clothing listed companies in the first half of the year showed good performance as a whole. 8 men's clothing listed companies all achieved positive growth in revenue, but the net profit was slightly more complicated.




From the point of view of revenue, all 8 A men's listed companies have achieved positive growth in revenue and the industry has shown continuous improvement. Among them, Hai Lan's home revenue was 10 billion 721 million yuan in the first half of the year, leaving the rest of the other partners far behind, and the strong and strong stance became more obvious, followed by Hinur 1 billion 700 million yuan and seven wolf 1 billion 555 million yuan. From the perspective of revenue growth, the highest increase was in the 336.91% of the company, and the other 7 men's businesses rose by one digit.


From the perspective of net profit, Hai Lan's home ranks first in 2 billion 125 million yuan, followed by nine herd kings and seven wolves. From the increase of net profit, net profit of three enterprises, including seven wolves, red beans and modern Avenue, has declined. Hinur, news birds, Busen, and nine herd Wang enterprises have seen a high net profit growth. Among them, the net profits of two enterprises of Hinur and the two birds have achieved 341.18% and 183.49% three digit growth respectively. The first half of Hinur's revenue growth has been mainly attributed to the growth of the tourism service business income. The good news birds originated from the continuous growth of the HAZZYS brand, and the brand of the wedding bird has been developing steadily. Meanwhile, the government subsidy has been increased this time.


Whether from the first half of the year's revenue or net profit, Hinur's performance is quite eye-catching, and both revenue and net profit have seen three digit high growth. After studying the performance report of Xi 'er in recent years, we can easily find that in 2017, the revenue of Sino clothing business was 761 million 200 thousand yuan, accounting for 98.24%, and the revenue of Wen Lu business was 480 thousand and 600 yuan, accounting for only 0.06%. In 2018, the business revenue of the company was 982 million 700 thousand yuan, accounting for 57.13%, and the clothing business revenue was 695 million 200 thousand yuan, accounting for 40.41%. In the first half of 2019, the sales revenue of the product was 435 million yuan, accounting for only 25.58% of the total revenue of the group, and the revenue of the tour business was 1 billion 228 million yuan, accounting for a continuous rise of 72.27%. It is obvious that Wen travel business has surpassed the clothing business as the first pillar of the performance of the group.


Industry differentiation trend intensified


According to the relevant data, China's men's wear market will maintain a stable growth rate of 13.1% annually in 2016~2020, and the retail market of men's wear market is expected to reach 979 billion 300 million yuan by 2020. From the latest performance of A share Mens listed companies in the first half of 2019, as a whole, the performance of men's wear listed companies showed a continuous improvement trend, and 8 men's clothing listed companies all achieved revenue growth. However, from the perspective of net profit, net profit of 8 men's clothing enterprises rose or fell, and fluctuated. Its performance also showed that the trend of industry differentiation intensified, and the gap between men's wear listed enterprises was gradually widening.


It can be predicted that in the context of economic slowdown and accelerated competition in the apparel industry, the biggest theme of the development of local men's clothing listed companies will be transformation and upgrading and scale expansion. Although the development focus and direction of each enterprise are different and different, each has its own tactics and tactics. However, under the severe situation of overall business situation, many men's clothing enterprises are constantly adjusting their strategies, integrating their own superior resources and core businesses, looking for new breakthroughs in performance growth, and continuing transformation and upgrading. Along with the continuous integration and differentiation of the industry, some people are advancing vigorously, someone is catching up with others, someone is changing the track, and the road of local men's clothing enterprises' transformation, adjustment, establishment and consolidation of advantages will last for a long time, and there will be more patterns and directions in the future.