Shishi Textile Shoes And Clothing: From Small Workshops To Large Clusters

Core tips

The textile and footwear industry is the name card of Shishi. Shishi enjoys the reputation of "China's famous leisure clothing city", "China's leisure fabric business and famous city" and "national market procurement and trade mode pilot city". Since the founding of new China 70th anniversary, Shishi's textile shoes and garment industry has grown from scratch to small and big, and its influence is increasing day by day. It has basically formed a complete industrial chain from textile dyeing and finishing, accessories production to clothing brand and marketing network covering all parts of the country.

Small workshops become large clusters

In the intelligent production workshop of Shishi Hua Fei clothing, after the intelligent clothing hoisting system equipment was put into operation, the labor intensity of workers was lightened, the output value of workers also increased, and the production benefit and economic benefit increased by twenty percent.

In the 80s of last century, the predecessor of Hua Fei's dress was a small family workshop. In the early days of reform and opening up, a large number of overseas materials poured into Shishi, and all kinds of fashionable and cheap "Western clothes" attracted buyers from all over the country. Like many Shishi people, he saw business opportunities in the clothing market, and resolutely set up his own small workshop. After several years of clothing factory business, because of the small size of the factory, backward equipment and insufficient funds, Yu Liang Ya encountered difficulties. In 1993, when he learned that his friends had a lot of equipment and sufficient funds, he and his friends came out with technology and equipment, and Hua Fei was born. Along with the domestic economic take-off, Hua Fei has come all the way, though it has gone through the wind and rain, it still leads the industry trend.

Like Hua Fei, there are not only a few of the Shishi textile and garment enterprises exploring and upgrading continuously. After decades of cultivation, the Shishi textile and garment industry has transformed from a family style garment factory to a specialized and large-scale garment factory. At the same time, textile and garment enterprises such as textile raw materials, spinning and weaving, dyeing and finishing, R & D and design are constantly gathering and gradually forming a complete textile and garment industry chain. Today, the "Shishi lion" clothing plate, composed of stone lions and its surrounding areas, has more than 10000 textile and garment enterprises and supporting industries, with an annual output value of about 100000000000 yuan. It has become one of the important textile and garment production bases and distribution centers in China.

He said that the development of Hua Fei is a microcosm of the development of Shishi garment industry. In the past 70 years since the founding of new China, the rapid development of Shishi textile and footwear industry has led to the development of related industries and formed the phenomenon of industrial clusters. At present, under the development strategy of "innovation and transformation, industry and strong market", Shishi textile shoes and clothing industry is responding to the call of Shishi municipal government, which is constantly blowing the horn of high quality development and promoting the magnificent transformation of industry.

Create brand and develop good products

In August 2019, CABBEEN clothing, a Hongkong listed company from Shishi, released its medium-term results in 2019, achieving a profit of about 560 million yuan, an increase of 0.3% over the same period last year, with a profit of 160 million yuan and a profit margin of 28.7%. CABBEEN currently has CABBEEN leisure, CABBEEN City, Cabbeen Love and two o'clock in the morning, the product line is more and more widely.

In July 2019, on the list of the top 100 Chinese apparel industry released by the China clothing association, the great emperor from Shishi was also on the list. Only 6 garment enterprises in Fujian were listed. On the 2018 World Cup in Russia, the lion of Shishi became the world's first official business dress brand sponsored by the official FIFA World Cup. Its sponsorship companies are well-known enterprises such as Wanda, Mengniu and vivo.

As early as the beginning of this year, when people still stay in the atmosphere of the Spring Festival, a large number of Shishi enterprises such as CABBEEN, Ji Jile and campus avenue have launched the latest products in the market, including cross-border products such as Popeye, Gundam, SpongeBob SquarePants and Nancy's famous IP. In the first half of this year, at the international fabric exhibition held at Big Sight Exhibition Center in Tokyo, as the leading brand of functional fiber, Shishi's Sanhe brand Taiji stone first appeared with functional textiles such as Tai Chi, Tai Chi, Tai Chi ice and Tai Chi stone nylon.

The bio based short fiber has been successfully applied to the home textile field for the first time. The seamless integrated weaving technology of the company makes the finished products directly produced from the machine by the three-dimensional structure and one piece of modeling structure. The capacity can be up to 5500 pieces per day, becoming the net red of the transformation and upgrading of the traditional clothing enterprises; the Hongtai company has introduced automation equipment from abroad to realize the transformation from "one person to one person" to "one person, one row", and become the "national cotton leisure fabric weaving product development base". In recent years, hi-tech and DuPont Co jointly developed high technology.

It is the true portrayal of many Shishi textile shoes and clothing enterprises to constantly launch good brands and good products.

Developing channels to promote sales

"With good brands and good products, there must be a good market." Since last year, the innovation of the Shishi textile and footwear trade mode and the sudden emergence of foreign trade have injected new vitality into the development of the local textile and footwear industry.

Not long ago, the Ministry of Commerce announced the new list of bases for the transformation and upgrading of foreign trade in 2019. Shishi was identified as the base for foreign trade transformation and upgrading (textile and clothing). It is reported that only 3 bases in Fujian were selected in the selection. Shishi is the only Quanzhou state-level foreign trade transformation and upgrading base in 2019.

In recent years, Shishi has given full play to the industrial characteristics and traditional advantages of textile shoes and clothing, and has continuously promoted the innovation and development of foreign trade business models. According to statistics, in 2018, there were 432 enterprises in Shishi engaged in self export business, of which 150 were production enterprises and 282 were trade oriented enterprises. Up to now, Shishi exports are spread over 163 continents and six continents. In the first half of this year, Shishi achieved a total import and export value of 13 billion 110 million yuan, an increase of 64.47%, of which exports were 12 billion 610 million yuan, an increase of 72.79%, which led to the growth of the export volume of container trade in the Shek Hu port by over 80%, and the contribution rate to Quanzhou's foreign trade growth reached 8%.

In September 2018, Shishi clothing city emerged from the 38 application markets in the country, becoming the only one approved by the state in Fujian to conduct a pilot shopping market. As of mid August this year, Shishi market procurement trade mode pilot value has exceeded 7 billion 300 million yuan, to promote Shishi to textile shoes and clothing products mainly "buy the whole nation, sell the world" foreign trade mode increasingly shape. Let more SMEs participate in Global trade at home and jointly build Shishi garment city into a provincial public service platform to promote the integration and development of new formats and new modes of foreign trade.

Lin Rongyin, the Secretary General of the Shishi textile and garment industry alliance and chairman of the Sanhe chairman of the Federation, said: "although the stone lions in the past had no street and no business, everyone felt that they had no roots, because they all bought it and bought it." "Now different, Shishi has a production enterprise, has its own complete industrial chain, we have many good brands, good products, and continuously enhance the core competitiveness, to large clusters and big markets, and constantly build more fashionable, more dynamic new stone lions."