2019 Ranked First In The Global Luxury Goods List LVMH

According to the sales volume in 2017/18 fiscal year, the main data obtained are as follows:

The total sales volume of the top 100 luxury goods companies increased by 13.8% to 247 billion US dollars over the same period last year.

The top ten 10 luxury goods companies have an average annual sales of 7 billion 590 million dollars, 10 of which are 48.2% of the total sales of the top 100 companies.

In fiscal year 2017, the lowest sales threshold for the top 100 companies was $218 million, an increase of US $7 million over the previous fiscal year, and the average sales volume of the selected companies was US $2 billion 470 million.

In the 2017 fiscal year, luxury goods companies developed well, and sales of luxury goods companies in all major regions increased.

Italy has the largest number of luxury goods companies, but still faces challenges of business growth. French luxury goods companies show the most brilliant performance, with the largest sales in the top 100, and total sales increased by 18.7% over the same period last year.

The largest number of clothing and footwear companies, perfume and cosmetics sales increased 16.1% year-on-year, the best performance in all categories.

　　 Top ten luxury sales data

(including garments, accessories, premium jewelry watches, cosmetics and perfume, exclusive retail, wine, sports and leisure).

There are no changes in the top three this year compared with last year. Luxury goods group LVMH ranks first in France, and luxury goods sales increased by 17.2% to 28 billion US dollars over the same period. ESTE LAUDER COS.INC has secured a second place, with sales rising by 15.7% to $13 billion 700 million over the same period last year. Luxury goods RICHEMONT SA luxury goods sales increased 3.1% to $12 billion 800 million, or third.

The French luxury giant KERING has become the fourth place this year. Luxury goods sales increased by 27.5% to 12 billion 200 million dollars compared with the same period last year. Italy glasses giant LUXOTTICA GROUP (luxunstat) was slightly inferior to fifth, while luxury goods sales increased 0.8% to 10 billion 300 million US dollars.

Sixth French classic luxury brands CHANEL (Chanel) first entered the ranks of the top ten in the report (CHANEL released its first financial data last year), and luxury goods sales increased 11.5% to 9 billion 600 million US dollars over the same period last year.

The French beauty giant L 'ORAL (L'OREAL) group and Switzerland watch group SWATCH GROUP LTD (Swatch) ranked seventh and eighth respectively. L'OREAL group's luxury sales increased 10.6% to 9 billion 550 million US dollars over the same period, and SWATCH group's luxury sales increased 5.4% to 7 billion 800 million US dollars over the same period last year.

Luxury goods sales of CHOW TAI FOOK, a jewelry business in Hongkong, grew by 15.4% to 7 billion 580 million dollars over the same period last year, Ninth above the US fashion retail group PVH CORP. PVH CORP ranked one to tenth, and luxury goods sales increased by 10.7% to $7 billion 360 million over the same period.

　　 The "Henry family"

The report shows that luxury goods companies have targeted the new consumer group, Henry HENRY:HIGH-EARNERS-NOT, which means high income but not yet rich. (RICH-YET) "Henry family" was born in 1981~2000 years, aged between 16~36 years old, with an annual income of 100 thousand to 250 thousand dollars, less than 1 million U.S. dollars in investment assets, higher education level, good at using mobile communication products and strong consumption ability, but it has not yet become a wealthy class in the traditional sense. Millennial generation and Z generation are representatives of the Henry family. It is believed that with the continuous growth of income, the "Henry family" will become one of the richest consumers.

In order to cater for the "Henry family" to focus on the characteristics of personalized service, to ensure brand attractiveness, luxury companies have stepped up investment in digital technology, through social media to enhance interaction with consumers.

The fastest growing 20 companies

Canada outdoor fashion group CANADA GOOSE HOLDINGS INC. once again led the list of the 20 fastest growing companies. The US cosmetic company COTY INC. (Cotti) ranked second, and Italy light luxury leather brand FURLA (third) lived. The average annual growth rate of these three companies in 2015 ~2017 was 42.6%, 32.2% and 21.5% respectively.

Zhou Dasheng jewelry, a jeweller in the mainland, has an average annual compound growth rate of 18.1%, with sales of $563 million, an increase of 31.1% over the previous year, reaching seventh in the list.

　　 Geographical distribution of top 100 companies

A total of 24 companies in Italy have entered the list of the world's top 100 luxury enterprises, the largest number of Companies in the world. The top companies listed include: LUXOTTICA GROUP (Lu Xun ladder card) (6), PRADA GROUP (21), GIORGIO ARMANI SPA (26), MAX MARAFASHION GROUP SRL (31), and MARAFASHION (36).

The United States ranked second in 14 companies, and 10 in the UK, ranking third.

The 9 Chinese companies are listed as follows: Zhou Dafu Jewelry Group Limited (9), Lao Fengxiang Limited by Share Ltd (15), Zhou Shengsheng Group International Limited (30), Lufu group (International) Co., Ltd. (32), orient Jinyu Limited by Share Ltd (42), Zhou Dasheng jewelry (65), Zhejiang Ming jewellery Limited by Share Ltd (67), Xie Ruilin jewelry (International) Limited (69), and Li Bang Holding Company Limited (100). Apart from Li Bang is a garment enterprise, the other 8 are jewelry enterprises.

There are 9 companies in Switzerland and 7 in France.

But from the scale of sales, the average sales volume of French luxury goods companies leads the world. The average sales volume of France, the United States and Switzerland ranked the top three, respectively, 8 billion 300 million, 3 billion 400 million and 3 billion 300 million. The average sales volume of Italy top companies is US $1 billion 400 million.

Judging from the category, the report points out:

Clothing and footwear category increased by 3.2% year-on-year;

Accessories and handbags increased by 1.5% over the same period last year.

Sales of cosmetics and fragrances increased by 16.1% annually, the two most powerful ones.

Sales of jewellery and watches increased by 9.7% over the same period last year.

There are 8 new entries worldwide this year, including:

The French classic luxury brand CHANEL (6), Japan beauty makeup group KOS CORPORATION (29), the American old beauty makeup company Revlon (REVLON INC.)'s skin care brand Elizabeth Aden (ELIZABETH ARDEN INC) (52), the United States bag brand VERA BRADLEY (73), French fashion company ZADIG&VOLTAIRE (78), Belgium high-end underwear brand VERA (94) and Italy luxury shoe shoe brand 96 (96).