FILA Has Become The Official Partner Of China Sports Net Exclusive Sports Shoes And Shoes.

Beijing time September 17, 2019, FILA and China Tennis Open jointly held a news conference at the National Tennis Center formally announced that Italy fashion sports brand FILA became the official partner of the 2019-2021 China Open tennis exclusive sports shoes.

The FILA, which has a history of 100 years, came into contact with tennis as early as 1970s. The Swedish champion Bjorn Berg had won the 5 Wimbledon Championships in the 6 consecutive defending open French Open Tennis Championships with the FILA WHITE LINE series of colorful stripes. FILA and Berg broke the single pure white tonal tradition on the tennis court, revolutionizing the multi color and fashion elements, and opening the new era of tennis fashion. From Berg, who created history, to Marin Cilic, Ashgre Baty (Ashleigh Barty), Carolina Pliskova (Karolina Pliskova) and John Isnel (John Isner), which are active in the international tennis arena, FILA has been supporting all levels of tennis competitions and top athletes in all levels, and has persisted in bringing forth the new through the old to better promote the spirit of graceful movement and fearless challenge in the core of Cilic.

In order to celebrate and commemorate the cooperation, FILA donated a set of cooperative tennis suits to the Organizing Committee of China net, and the Organizing Committee of the China net gave back an oil painting, "Blue Dream", which was created by young oil painter Xiao Feng on the theme of diamond tennis stadium. The two sides will be sincere cooperation implied in the gift of mutual gift, also conveyed the future hand in hand to create world-class tennis tournament confidence and good expectations.

"FILA's cooperation with China net will provide a more exciting and exciting event for every fan, so that the audience can enjoy the classic and fashionable FILA elegant style while watching the event." Mr. Yao Weixiong, President of FILA brand Greater China, expressed the hope for this cooperation at the press conference. "We hope that through this cooperation, we will help create more tennis enthusiasts and sports rookies, and fully support and promote the development of Chinese tennis industry," Mr. CEO said.

Mr. Zhang Junhui, director and chief executive of China Tennis Open Competition director general, welcomed FILA to join the big family of China Network: "the arrival of FILA is sure to inject stronger fashion and elegant aesthetic elements into China net. China net will bring a wonderful tennis fashion feast to the fans and friends together with FILA."

The FILA and China net cooperation series clothing continues the FILA professional tennis gene, with the brand DNA original color red white blue main color, the contour version design combined with the LOGO network, presents the simple modern design sense. FILA always adheres to the pursuit of high quality fabrics. It uses cotton polyester and double faced fabrics as main fabrics to create professional sportswear with lightness, speed, comfort and durability. It ensures the wearer's free and comfortable experience, and brings strength to the players. At the same time, FILA KIDS also sponsored the tennis ball's field equipment and launched the children's tennis series dress to help the new generation of tennis dream.

In September 17th, the FILA China net cooperation series dress was officially limited to the FILA Beijing Tianjin wing area stores, while the FILA KIDS, which sponsored the Chinese tennis boy's equipment, will also launch a series of costumes inspired by tennis inspiration, and it will be launched on the selected stores in September 26th to help China network.