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    Xinjiang Textile And Garment Industry Has Increasingly Prominent International Brand Benefits.

    2019/9/19 9:20:00 5

    XinjiangTextiles And GarmentsHami EmbroideryBrand

    The Ninth Party Congress of the autonomous region proposed that we should focus on the second production and speed up the textile and garment industry. Since the beginning of this year, the textile and garment industry in Xinjiang is gradually moving towards high-end with the help of national characteristics and regional advantages. The international brand effect is becoming increasingly prominent.

    On the international fashion week in Shanghai not long ago, Qin Xu, designer of Shanghai, inspired the fashion industry by Uygur embroidery, which is the inspirational source of human flowers and plants. Liu Yong, a member of the Shanghai International Fashion Federation who came to watch the fashion show, praised this: "this time she brought out a embroidered dress made by Xinjiang embroidered mother, which caused a great sensation in our fashion circle. We hope to highlight these original things in the national industry and go to the world."

    Hami embroidery can cause widespread concern in Shanghai international fashion week. As early as 2008, Hami Uygur embroidery was included in the second batch of national intangible cultural heritage protection list. At present, Hami Uygur embroidery has 36 intangible cultural heritage successors, including embroidery enterprises and 231 cooperatives, and more than 4000 skillful embroidered mothers. In March this year, the Ministry of culture also set up the first traditional workstation in Hami, aiming to protect and develop Hami embroidery Uygur embroidery.

    While traditional Hami embroidery is heading for the world, Xinjiang textile products with special characteristics also attract the attention of foreign businessmen. On the Fifth China Asia Europe exposition held in September 20th this year, Xinjiang's exquisite embroidered hat, unique cheongsam, colorful Eldis evening dresses, and yarn, cloth and other textile materials made a remarkable appearance. Kazakhstan merchants Anhuse: (Ya Hun) "our country and Xinjiang, China trade very much, I know that Xinjiang has very good quality cotton, and cotton spinning industry is also very fast, I hope this time can bring good clothing products to our country."

    This year, Xinjiang has also reached a "one belt and one way" textile and garment cooperation project with Kazakhstan. After the completion of the project, Xinjiang will build a high-end garment export channel through Central Asia and Europe. Textile and clothing products are gradually moving towards high-end, and the international brand effect is increasingly prominent. Zhang Qinghui, vice president of China clothing association, said: "there are very good fashion elements, very good markets, a very good system of industrial chains being built, and the future status of Xinjiang's industry in the whole country, especially in the face of the huge market in Central Asia, should be a very good opportunity.

    At the same time, relying on location advantages, the autonomous region has attracted more and more enterprises to invest and build factories in Xinjiang. Since this year, two textile and garment enterprises have registered in Xinjiang every day on average. According to the plan, by 2023, Xinjiang will become China's largest cotton production base and the largest garment production base and export processing base in the northwest region.

    Liang Yong, Deputy Secretary General of the people's Government of the autonomous region and director of the office of the leading group for the development of textile and garment industry in the autonomous region, believes that the textile and garment industry in Xinjiang is steadily improving its market competitiveness and gradually moving towards high-end brands and international markets. "Our textile and garment investment has exceeded the total investment of the previous 35 years. We have realized 190 thousand new jobs. In addition, we have added more than 1200 textile and garment enterprises, especially the large competitive enterprises in mainland China to Xinjiang to settle down. This is very significant. It can only drive our economic development and stimulate our employment, and more importantly, it brings advanced ideas, especially advanced technology, management and talents. These are very important for Xinjiang's industry."

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