London Fashion Week Was First Opened To The Public For 1200 Yuan.

In September 17th, the 6 Day London Fashion Week (London Fashion Week) officially closed. Unlike previous trade activities involving only the fashion industry, such as traders, fashion brands and media, some fashion shows in the London Fashion Week officially opened the public ticket buying channel to facilitate more people to participate in this fashion festival. The move also made London Fashion Week the first international fashion week to be opened to the public.
In July this year, "gorgeous" reported that the British Fashion Association announced that the London Fashion Week was officially open to the public.
The London Fashion Week opened 6 fashion shows to the public. Tickets for each show were divided into 135 pounds (1200 yuan) and 245 pounds (2170 yuan). The fashion shows that the public can participate in are: social media opinion leaders, designer Alexa Chung's brand name Alexa Chung, British designer brand Henry Holland and self-portrait..
In addition, the public can participate in seminars such as Henry, Holland, editor in chief of Billy Porter, social media Instagram fashion collaboration Eva Chen, House of Holland, Henry editor, editor in chief of fashion magazine "InStyle", and visit all kinds of exhibitions.
Although the London Fashion Week is smaller in the four fashion week, it has attracted much attention from the local luxury brand Burberry and a number of outstanding new designers. The opening of the public ticket channel is not only to weaken the traditional impression of fashion week's "global trading platform", but also to better attract young consumers and increase their interaction with fashion week and various brands.
The audience who was lucky enough to take part in this fashion week said that he never thought he would have the chance to sit in the auditorium of London Fashion Week and watch the fashion show so close.
Caroline Rush, chief executive of the British Fashion Association, said that the development of digital channels and the rise of opinion leaders have greatly increased consumer participation in fashion week. Many brands have attracted more young consumers through open fashion shows. In addition to consumers, many people in the industry are very curious about what kind of experience the London Fashion Week will be open to the public.
Alice Ferraz, founder and chief executive officer of F*hits, the opinion leaders platform, said she appreciates London Fashion week. She believes that fashion week should not be an activity that is open to the media and needs public participation.
In addition to London Fashion Week, New York fashion week also launched a NYFW The Experience event similar to concierge service. After paying $899 to $1999 per day for service charges, visitors can complete their makeup with the help of professional stylists, and attend all fashion shows held on that day. They can also enjoy VIP services such as positioning in advance, VIP seats and exclusive lounges, depending on the price.