How To Open Up The Passenger Flow Of The New Dress Store And Usher In A Good Start?

As domestic and international women's clothing brands have entered the Chinese market, the competition of domestic clothing brands has become more and more obvious. In fact, people who have dress experience know that brand competition is the competition between terminal stores, and how to directly affect the brand's reputation and development, and the new store's good and bad business directly affect the subsequent survival of the store. So how can women's franchisees set off the opening of new stores and become more important?

Brand Company with original designs

Now there are more and more women's clothing brands in China. Some famous and some famous ones are going to join the famous brands. First of all, look at the matching of personal economic ability. Secondly, is the business of famous brand shops necessarily good? The answer is negative, because in addition to the high cost and high risk of being famous, the loyalty of Chinese consumers to brands is not high. Think about the few brands that ordinary consumers can remember and count, so most brands are not remembered. Consumers are really not depending on the brand, but the product style or the cost performance. Therefore, joining a brand should pay special attention to the product style, and each one is original and unique, so that sales can be more competitive.

Innovative shop image

The marketing experts of the women's wear brand of the view bowl said that the success of the new store has a great relationship with the image of the terminal. According to the feedback from the market data, most of the regular brands need to redecorate and update their new images. The performance of the store is at least 20% to 30% above that of the original ones. That's because consumers have a heart of beauty, freshness and excitement. It is considered that the goods that come out of the new good shops will not be bad, both the quality and the style will be recognized. Therefore, the store image is also one of the guarantee factors for the new store's performance.

Opening needs to create atmosphere

As a shop assistant, you know that when the shop is not popular, the customers will not enter the shop. When the shop is more popular, no matter what you sell, you will go forward and have a look. So the more popular shops are, the more people will continue to enter. If you understand this phenomenon, I think you should know how to operate it. Yes, that is, to stabilize the popularity and stabilize the popularity, it will generate sales. Bang bang! How can we stabilize our popularity? For example, summer needs to be light and comfortable. When people are not there, they can try them on, start business, do enough ambience, sell ideas, shop for sale, etc.

It will be reasonable to seize customers and seek promotion.

Joining the store to do promotional activities must analyze the hearts of the customers, because the real sales experts are aggressive tactics, and can not feel good about themselves, such as the sales promotion on holidays, and remember that they must only set a discount price or a single price sale, because there are more people coming to Japan on holidays, so we need to advocate a fast turnover method. If we set a sales promotion of two fold or a few discount, it can be sure that this is a failure, because it is easy for customers to feel that buying a bargain or buying two pieces of entanglement is the time to be money.

Choose the right time.

People who wear women's clothing brands have the following important points:

1, the second half is better than the first half, because the relationship between the unit price and the holiday factor is determined.

2, holidays are the best in New Year's day, because new year's Day is not only a holiday but also a short time in winter. Everyone will pick several winter clothes to replace, and there will be a high price point for winter clothes.

3. It's best to start on Friday in a week, because it requires a day's trial operation or a division of labor in order to break out Saturday better.

4, the best afternoon in a day, I think this small editor need not say more clearly, we all know, in fact, there are many factors to decide whether the opening business is good or bad, such as the flow of people, location, data analysis, product update speed, inventory control and so on. If you want to learn more knowledge, you should pay close attention to the women's clothing.