The Great Heat Of The Dress Revolution Is Behind The Scenes.

2019 China international textile fabrics and accessories (Qiu Dong) Fair will be held in September 25th, exhibiting over more than 4400 exhibitors.


Some time ago, a documentary fire broke out and almost burst the circle of friends in the industry.


The 70th anniversary series of the new China's "dress revolution" series, CO produced by the China Textile Industry Federation and CCTV4, has been produced for nearly 8 months. Through the changes in the consumption of public clothing over the past 70 years, the revolutionary changes in the Chinese garment industry have been shown to the world.


From the simple clothing of blue, green, black and grey to wear new technology, dress more fashionable and wear out Chinese fan, the Chinese garment industry has long been the "laboring", "low-end industry" and "low value-added manufacturing" and so on.


And if clothing is designed as soul, the fabric will show its varied and varied roots. In recent years, in the industry to speed up the transformation and upgrading of new and old energy development, many cutting-edge fiber technology, fashion design and innovative technology have emerged in an endless stream, to better meet the new needs of new life in the new era.


In September 25th, the autumn fall of the China Textile Industry Federation will be unveiled. The 2019 China International Textile and accessories (Qiu Dong) Fair will bring a large lineup of over 4400 exhibitors, bringing together the latest fashion accessories, casual wear, functional / sportswear, shirts, underwear / swimwear accessories in the world.


Exhibitors: Guangzhou Hongrun Textile Co., Ltd.


Booth No.: Hall 8.1, B91


The exhibits include the North velvet lace series and the white fox velvet lace series.


The North velvet lace develops the whole season covering property of lace, giving the lace its functional value in the autumn and winter, bringing the experience of warmer baby to velvet. A variety of fibers are mixed, more hierarchical and three-dimensional tension, texture and skin softening, avoiding the disadvantage of short fiber easy to depilate, making the fabric more environmentally friendly and comfortable, and environment-friendly fabrics. After finishing stage, the loss is smaller, coloring is richer, and color fastness is stable.


White fox velvet lace is a new attempt of velvet lace fabric, which is superior to wool fiber in texture and skin affinity. It brings fox velvet soft touch. The white fox hair fabric is made of long fiber special technology, high F yarn structure twisting, suitable for clothing, scarves, toys and other multi scene applications. Finishing stage has small loss and strong color expression.


For the women who love beauty nowadays, they must wear fairy and have their own unique flavor. Lace is an essential element in fashion women's clothing. At this exhibition, the Guangzhou Hongrun Textile Co., Ltd., the main fabric of lace fabrics, will focus on the introduction of its unique North velvet lace series and white fox fleece products.


It is understood that these products are independently designed and developed by enterprises. Among them, the North velvet lace can bring people like warm baby like velvet experience. Its special feature is that it gives the lace autumn and winter functional value, so that lace can be applied throughout the year. Its texture is tender, rich in color and stable in color fastness. White fox velvet lace is a new attempt of velvet lace fabric. It has better texture and skin affinity than wool fiber. It is suitable for multi scene applications such as garments and scarves, and has strong color expression.


In the view of Li Guoxiang, general manager of Hongrun textile, in order to adapt to the individualized and diversified trend of consumption nowadays, enterprises must create distinctive characteristics of their own products. "Lace mainly depends on the flower pattern, and the same pattern has different patterns. The style has changed completely." As a result, Hong run textile focuses on developing, adhering to innovative varieties, constantly enriching flower types, and applying for copyright for all flower type development.


Hebei day Yi Feng Da Processing Co., Ltd.


Booth No.: 6.1 hall K46


The main products of the exhibition are pure cashmere water ripple fabric, with a length of 36mm, fineness of 14 m of high-end raw materials. The water ripples are sparkling, glossy, rich in color and ironing ironing. In addition, there are special ingredients such as yak hair, camel hair, mink hair and so on, regular products: pure cashmere double-sided water ripple, 10 cashmere double-sided water ripple, 30 cashmere double-sided water ripple.


Also highlight the product characteristics, from Hebei's yyfda fluff Processing Co., Ltd. will promote pure cashmere fabric, water wave cashmere blended fabric, yak velvet fabric, camel hair fabric and other special style and special animal fiber fabrics at the exhibition.


"Our product is exactly what the market needs." The advantage of the market is obvious. Pure cashmere fabric is made of white cashmere with a length of 36mm and fineness of 14 m. Its 1436 grade pure cashmere antistatic series can solve the static electricity problems of the high end fabrics in autumn and winter, so as to enhance the consumption experience. The yak velvet water ripple series fabric is mainly made in Italy now, and is seldom seen in China. It has to overcome the difficulty of spinning and make the water ripple effect of fabrics, showing the sparkling characteristics. The fabrics are bright, beautiful, rich in color and ironed without deformation. The golden marten series has solved the problem of short length of marinon and the difficulty of spinning and weaving, and is a rare manufacturer in China. Its sales vice president Niu Li Ch. told reporters confidently that these products were in the


In the interview, the biggest feeling of reporters is that in the face of complex and changeable external market environment, more and more enterprises have come to a consensus: innovation has a way out.


Foshan Ao Gao Knitting Co., Ltd.


Booth No.: Hall 7.1, K136


The main items of the exhibition are large circular colored stripes, elastic plain cloth, cotton plain cloth, pearl cloth, fish scale cloth, rib cloth, jacquard cloth, etc.


"Today's fashion is changing rapidly, information is also very developed, and the competition between enterprises and enterprises is very fierce. Only by constantly innovating design and keeping up with the trend can we attract more customers." Foshan City Ao Gao Knitting Co., Ltd. Huo Huiling business frankly said that the current product update speed is very fast, if not rely on innovative products to distance, it is easy to fall into the homogenization of low-cost competition. According to her introduction, the high quality knitted products in the market now have plain cloth and rib cloth. Among them, making yarn dyed banners is our strength, especially the large circular stripes elastic plain weave cloth, the product quality is stable and the output is high.


Shaoxing Xian Wei Textile Co., Ltd.


Booth No.: Hall 6.1, B67


The exhibits are mainly cotton and linen elastic and polyester viscose dyed fabrics.


Product quality is also a major advantage of Shaoxing Xian Wei Textile Co., Ltd. According to its general manager Xing Yinfeng, the enterprise promotes the quality of fabrics through raw material innovation, and the color is fashionable and the price is competitive. Such products as cotton and linen elastic, polyester viscose and yarn dyed casual fabrics are all displayed in the exhibition.


Guangzhou Laixi Textile Co., Ltd.


Booth No.: Hall 7.2, A119


Main weaving cowboy, closely follow the international trend development, using laser, hook flower, napping, piercing, compound and other environmental protection technology, and the bottom cloth selection of recycled fiber, reduce resource waste and environmental pollution.


And the director of product development of Guangzhou Laiwu Textile Co., Ltd., Jun Shi Jun, bluntly pointed out that the company did not consider the cost of product innovation and development. In his view, innovation needs to be constantly tested. Especially now consumers, especially the "post-90s", will no longer follow the trend of consumption. They have their own clear product awareness and consumption concept when choosing clothes, and do not like crash shirts. To grasp their consumption needs, from the end of fabric development, we must speed up the market reaction rate, and do series development of varieties.


It is not difficult to find that in the post consumption era of excess consumption, consumer demand is becoming more diversified: pursuing fashion, pursuing quality and pursuing environmental protection. Faced with the worsening of the global environment, consumers today are more concerned about their own living environment, trying to find the balance between the pleasures of material satisfaction that follows fashion and the social responsibility of environmental protection.


Catering to this trend and actively responding to the call of the state, more and more fabric enterprises have been actively implementing the concept of environmental protection and innovating the production mode of fabrics in recent years on the Intertextile surface accessories exhibition. In recent years, such as Lai yarn textile has been replaced by laser, hook flower, napping, punching, compounding process and so on, and no need of water is applied in the processing process. The regenerated fiber is selected for fabric bottom cloth, and the waste clothes are fully utilized for recycling and processing, so as to reduce the waste of resources and environmental pollution.


Jinjiang natural chemical fibre manufacturing Co., Ltd.


Booth No.: Hall 6.2, J55


The exhibits mainly promote environmentally friendly regeneration of a series of warm cotton products, the new product THERMOLITE? T3 EcoMade environmental protection cotton contains 45% recycled polyester fiber, THERMOLITE? T-Down EcoMade contains 100% recycled polyester fiber, has been certified by the global recovery standard GRS.


The products of Jinjiang natural chemical fiber manufacturing Co., Ltd., which will focus on the exhibition, are its environmentally friendly recycled products. According to its general manager Shi Shanghai, the natural chemical fiber is made from the bottle made of consumer after the consumption, which brings different environment-friendly insulation cotton materials. Such as the main push new product THERMOLITE? T3 EcoMade environmental protection cotton contains 45% recycled polyester fiber, which can provide consumers with 3 different degrees of fluffiness, not only light weight and warmth, but also prevent splashing, washing and breathability. The THERMOLITE T-Down EcoMade containing 100% recycled polyester fiber has been developed through the global recovery standard GRS, as an environmentally friendly and sustainable down substitution product, and its fluffiness can reach 500, which can match the 80% content of down.


"The current market consumption is mainly polarized, that is, high-end technology and general popularization. For high-end brands, we should be good at using new technology to integrate brand responsibility image to promote new products to attract the main consumer groups. The general brand should follow the market trend to break through the existing design and upgrade products and brand image by using sustainable materials. " Shi Shanghai said.


Reporters noted that in the face of the continuing impact of Sino US trade friction, some enterprises have begun to turn to expand the proportion of the domestic market. For example, Hong run textile has gradually shifted from export to domestic sales while taking account of the European and American markets. In Li Guoxiang's view, lace fabric has just developed for 35 years in China, and it is still an emerging market. There will be huge room for growth in the future. At the same time, its foreign markets insist on making high-quality products, and improve profits through innovation to compensate for the decline in sales.


Foshan axing Textile Co., Ltd.


Booth No.: Hall 7.2, A141


The exhibits include all kinds of cowboy fabrics, super soft and comfortable, color shading, high elasticity, no deformation, and recycled green fabrics.


Lin Yanfei, director of foreign trade of Foshan ahing Textile Co., Ltd., said, "before the demand for foreign products was dominated by conventional products, but now customers are starting to show more willingness to see new models. This allows us to keep an eye on market dynamics at any time, constantly develop more new products, accelerate reaction speed and shorten the production cycle to meet customer needs. "


Xiamen Yitong import and export trade Co., Ltd.


Booth No.: Hall 7.2, A125


The main items are corduroy and denim.


However, as a fabric exporter, Xiamen Yitong import and Export Co., Ltd. has brought business growth to the company due to Sino US trade friction. Zhuang Yongwen, general manager, said that the sales volume of the company increased by 20% over the same period last year, as some domestic clothing orders were transferred to factories in Southeast Asia and the demand for Chinese fabrics was increased.


She believes that the current market situation is better for fabric exporters than clothing exporters and fabric manufacturers, but she also realizes that this growth is not sustainable. "With the maturity of foreign industrial chains, orders are expected to shrink in the next few years. Therefore, we will take advantage of this opportunity to eliminate inferior suppliers and optimize the procurement chain so as to maintain growth in the coming years.


2019 is still a year of transformation and upgrading of China's textile and garment industry. However, no matter how external changes, the best way to deal with the market and embrace the market is to make products well, do fine and meticulous. As a global platform, Intertextile autumn and winter noodles accessories exhibition will also provide more market information and opportunities for textile accessories enterprises, and help enterprises win in the autumn.