CIFW2019: "New Retail And Fast Fashion" Sharing Sharon

2019 the fashion show of Chongqing international fashion week is very exciting. In addition to the closing ceremony of the "Rongchang summer cloth" which was widely anticipated in the evening of September 25th, in the morning of September 24th, a "new retail fast fashion" sharing salon was held in Chongqing Neptune university guest space, attracting the participation of people from all walks of fashion in Chongqing.

From the perspective of big data and aesthetics, two senior industry experts from Beijing have expounded and interpreted the current hot topic of how to embrace new retail outlets in traditional clothing retail outlets. Detailed case studies and how to apply the skills analysis to the retail terminal have become the most popular retail lecture.

Chief aesthetic consultant of Beijing fashion Consulting Co., Ltd. Song Xi min The teacher made a professional discussion on the commercial expression of aesthetics in the new retail environment. She pointed out that as a fashion practitioner, the first priority is "the awakening of aesthetics". One of the growth points of the future retail industry comes from the application of aesthetics in product design and space design.

In the three aspects of the details of aesthetics in the retail scene, the aesthetic value of the product to the transformation of retail experience, the transformation of fashion life aesthetics into the key factors affecting brand retail, Mr. Song explained the various cases in different fields of New York Fifth Avenue commercial street, K11 art retail shop, fast fashion brand UNIQLO, Chinese designer Xiao Zhong brand Valley youth and so on. Combing from brand positioning to product development, aesthetic marketing to aesthetics scene display each link.

Dialogue and interaction

China clothing association CHIC lecture hall lecture teacher, about Beijing fashion Consulting Co., Ltd. chief retail Consultant Li Mei The teacher made a special lecture on "breaking the new retail store". From the perspective of traditional clothing stores, the core of upgrading the smart store is expounded: to make full use of Internet technology, build online and offline consumer scenarios based on customers' consumption habits, and open up online and offline data for policymakers to analyze.

From the four aspects of big data precision marketing, consumer portrait, scene marketing and social communication, Mr. Li Mei shared the instructions, and instruct retailers to make use of the existing online platform to do social communication and make consumer portraits. It points out that the new retail era has passed the era of exploding money and attracting fresh food. Brand marketing and promotion have become more personalized, and every enterprise has to locate itself according to itself.

The two teachers will take a group photo with the staff of the organizing committee.

Photograph: Yin Heng

Text: provided by the Organizing Committee (Li Mei wrote)

Editor: Hangzhou spring