Which Is Better For Clothing Store Or Street Store? Comparison Of Advantages And Disadvantages

Opening a clothing store is a business choice for many people nowadays. Of course, the most important step in opening a clothing store is the site selection. The site occupies half the success of opening a shop. Many people feel uncertain about opening a shop on the street or opening a shop in the mall. So, which is better for the clothing store and the street store? Next, we will compare the advantages and disadvantages of street stores and shopping malls, and find out where their shops should be.

The advantages and disadvantages of opening a street store

Street shops are shops on both sides of urban roads. Urban roads are divided into one level streets, two level streets and three level streets.

　 1, grade 1 street. The first grade street is the main road. Usually there will be more traffic and larger traffic volume.

Advantage: The flow of people is large and there are many opportunities to show.

For a brand shop, a storefront is a live billboard, which can not only serve guests, but also show people who come and go, and deepen the brand impression.

　 Disadvantages: No matter what people or cars, they rarely stop to see the traffic in front of the door, but there are few shops. Moreover, the main road rents tend to be relatively high, so most of those who choose to shop on main roads are mostly stronger restaurant brand chain stores.

Note that in the relatively wide trunk road, there are often railings in the middle. Therefore, when the site is inspected and chosen, the pedestrian flow and business should be divided into the scope of consideration, and then the investment budget should be calculated according to the single side pedestrian flow.

　 Grade two street

A grade two street is usually connected to a street.

　 Advantage: There are more people than cars, and there are more commercial layout. Parking is convenient and people's activities are frequent. From the investment point of view, the two level street is relatively low in rent cost, and it is easy to form a food street or food area. It has an aggregation effect and is easy to attract the surrounding people.

　　 Disadvantages: Because of the impact of the flow direction of the crowd, there will often be Yin and Yang, and the location of shops in the streets, which will affect the quality of the business.

When investigating the situation of the two grade streets, we should first investigate the passenger flow and the passenger flow direction of the first class streets, and calculate the ratio between the fixed passenger flow and the mobile passenger flow. There are also the surrounding business conditions and the attributes of the surrounding population and the source of customers.

　　 Grade three street

The three level streets are usually connected to two grade streets and residential areas, urban villages, office buildings and so on.

　　 Advantage: Basically, there are regular customers, low rental costs, suitable for small restaurants.

　　 Disadvantages: Three grade streets, low cost and fierce competition, so we must highlight the characteristics and cost performance in category positioning, so that we will have more competitive advantages.

　 The core of site selection:

The first street is more than the brand; the two street is more than the characteristic; the three grade street is better than the cost performance. Choose what kind of street to open shop, mainly depends on which stage the restaurant products and shops develop to.

　 The advantages and disadvantages of opening a store

Large shopping centers generally open up catering areas and conduct unified investment and management.

　　 Advantage Mature shopping centers will also invite professional marketing companies or build marketing departments to do a unified marketing campaign.

Shopping center has good links, rich format and strong customer absorption ability, which plays a decisive role in improving the influence of catering brands.

　　 shortcoming The rental cost is relatively high, the competition is relatively large, and it is difficult to survive without characteristics and influence.

Therefore, if you choose to enter the mall, big brands have advantages, and small brands are more difficult.

The above is the comparison between the advantages and disadvantages of street stores and shopping malls. Each has its own advantages and disadvantages. For entrepreneurs, when they open their shops, they must seriously investigate and choose their location according to their own situation, otherwise, they will suffer their losses in the end. The above introduces so many, I hope to bring you help, there are more ideas, you can leave a message.