Keqiao: Turning To "Oriental Milan"

In the Textile City, every 3 to 5 days, new fabrics will be put on the shelves. In the textile industry, the special fabrics will be opened to the door of the high-end market, and the colorful felt hat of Keqiao designers will be more attractive to the fashion world. Silk is intertwined and creative intertwined. A fashion show is being staged in Keqiao.


In the past, China's textile city was once known as "China's light imitation city" because of the prevalence of counterfeit and low-end fabrics. Nowadays, with the rapid change of market demand and the aggravation of the final elimination of the industry, more and more fabric enterprises realize that if we want to "live" in the fierce market competition, we must enhance our R & D capability and produce our own fist products.


Green environmental protection raw materials research and development, flower design, new fabric weaving, post process treatment... In Zhejiang van chase Textiles Co., Ltd., R & D personnel account for 2/3 of the total staff, invest tens of millions of yuan each year to develop new products, and spend 5 million yuan to build the textile inspection center, and finally win the trust of international brands such as POLO, CK and ZARA. About 70% of the profits of enterprises come from about 40% of the brand supply orders.


If the enterprise abandons the "bringing ism" and innovates to win the market and make up for the "short board" in the upstream of the Keqiao textile chain, then the creative design is in the ascendant, which is continuing to empower the downstream of Keqiao textile chain to solve the historical problem of "hate cloth not to make clothes".


Bai Si garment design studio, located in the creative building, relies on the "fabric kingdom" of the textile city and its unique original design to win the favor of Bosideng, AUM and other domestic first-line down garments brands. At the same time, it also created its own feather clothing brand "Bai Si", set up more than 100 stores nationwide, with an annual sales volume of 100 million yuan. Driven by the design of "Bai Si", 2 fabric businesses that are on the verge of bankruptcy in Keqiao are also able to "bring the dead back to life".


In the creative design base of Keqiao's textile industry, there are 399 textile design enterprises like "Bai Si", of which 1246 are design talents, who serve 2/3 of the textile industry and trade enterprises in the whole region. In the 1-8 month, the sales volume of service industries such as design and development of base enterprises amounted to 235 million yuan, which led to 11 billion 250 million yuan sales for service enterprises, an increase of 18.7% over the same period last year.


At present, the fashion creative industry has been included in the training plan of Keqiao billion industry. In the implementation of the specific development, Keqiao District invested 20 million of its annual financial funds for the promotion of fashion projects and design talents, the support platform for the fashion industry, the cultivation of local fashion brands, and the creation of fashion and creative activities.


Over the past few years, remarkable results have been achieved. "Monthly exhibitions and daily fashion" normalization activities, instead of small-scale, irregular painting fairs; China Europe fashion dream factory, "Oriental Milan" international fashion publishing center and many other international fashion projects settled in Keqiao; local designer Ma Jinxing Wang Huifen promoted the top ten textile fabric designers in China; Hau Hua, Shi Ji, Zola and a number of Keqiao independent brands successfully hatched, attracting market attention.


With the upgrading of textile fabrics and the extension of the textile industry chain, Keqiao is building a high growth and sustainable fashion industry system, which is turning from "world factory" to "Oriental Milan".