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Italy Fashion Show China China Cascade Project Exhibition Focus

2019/9/29 11:24:00 0

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Fashion Exhibition China Cascade Project Focus

In recent days, the famous fashion show WHITE Milano of Italy has finished the exhibition in September. The number of people attending the exhibition has increased by 3% to 27934 over the same period last year. The number of buyers has increased by 2% over the same period last year. The number of local buyers in Italy has dropped slightly by 1%, while the number of overseas buyers has increased by 9%.

WHITE Milano founder Massimiliano Bizzi said: "the September exhibition has achieved remarkable results, and the number of overseas buyers has increased significantly. WHITE's team carefully selected the brand combination of the September exhibition, focusing more on small and medium-sized brands. The fashion industry is at a critical stage of development and we need to seize this opportunity. "

This WHITE Milano women's wear and accessories show is wonderful. The distinguished guest Mun Mun has made a brand new interpretation of the shirt category. The LOGO Handbag of the invited designer has attracted the attention of many visitors. The INSIDE WHITE Award for the exhibition was finally won by the shoe brand aplait, which combines manual technology and avant-garde design elements.

In addition, the WHITE Milano September exhibition attached greater importance to the theme of sustainable development. GIVE A FOKus, the exhibition's Sustainable Innovation Center, was divided into five regions: water, people, waste, climate cotton and chemicals. With the support of Pistoletto - Cittadellarte foundation and Fashion B.E.S.T. platform, WHITE Milano has demonstrated a series of sustainable development practices for innovative brands.

The most striking feature of this exhibition is the China Cascade project from China. Five designer brands from China -- AMNUE, DAMOWANG, Pingsi Zhou, Selah and YOUPPIE -- become a major focus of WHITE international creative exhibition.

China Cascade, meaning "China waterfall", symbolizes the influx of Chinese designs into Italy like cascades, which means that Chinese design will continue to come to the international arena. Most of the five Chinese brands on the WHITE stand have been ploughing the domestic market for many years, and have achieved excellent sales results. For example, DAMOWANG has already worked with I.T., a well-known fashion retailing group, and has just completed its first overseas show in New York fashion week.

China Cascade project sponsor is China's well-known international purchaser purchasing platform HIVE Showroom, its official said, the main purpose of the China Cascade project is to build a bridge between domestic brands and global buyers, through which the brand can get long-term steady development.

The well-known department stores and buyer shops at this WHITE show include:

Europe: Le Ponte Marge department store (Paris), Lafayette department store (Paris), Harvey Nichols (London), Selfridges (London), Browns Fashion (London), Bo Ngenie (Zurich), Paul Warmer (Amsterdam), El Corte Ingles (Madrid), Verso (Antwerp), Andreas Murukidis (Berlin), Fatima Mendes (Oporto)

Us: Intermix (New York), Kirna Zabete (New York), Jeffrey (Atlanta), The Webster (Miami), Johan Sheep (Philadelphia), Holt Renfrew (Toronto)

Russia and Ukraine: Bosco Dei Ciliegi (Moscow), Mercury (Moscow), Helene Marlen (Kiev)

Asia: I.T. (Hongkong), Harvey Nichols (Hongkong), Club 21 (Singapore), Isetan (Tokyo), Barney 's Japan (Tokyo), Daegu (Seoul)

Middle East: Al Ostoura (Kuwait), Be More (Dubai), Saks (R & D)

About WHITE Milano

WHITE Milano, founded by Massimiliano Bizzi, sponsored by Milan municipal government and held in Milan fashion week, is a contemporary fashion trend professional planning exhibition. It focuses on discovering outstanding pioneer brand designers in the international market.