According To "Eleven Golden Week Promotion" How To Do Activities?

The seven day long vacation has begun to countdown. Plus, recently, the weather has been quietly cool. Many friends have made a good trip plan. A small wave of cataloguing is waiting to be released.

But as a shopkeeper, are you really ready? How to promote national day? Waiting for customers to deliver their door is a bit too passive. The best chance to make money in the second half of the year must not be wasted. Plan well for a week.

Xiaobian will give you a piece of advice today.

01

- circle of friends -

Why should we be in the circle of friends?

Now, on the eve of the holiday, many customers are still working overtime for a long vacation, so few people will go shopping now.

If you want to take advantage of the holiday promotion, of course, the more people know your activities, the better. Customers do not have time to go shopping, the only way to get them the most beneficial channel to promote preferential information is the online channel.

Many shops should have their own personal numbers. At this time, the atmosphere should be first set up in the circle of friends.

1. warm up every morning in the circle of friends.

Many people habitually brush their phones at the moment they get up or on the way to work. Shopkeepers have to seize the time.

In the past few days before the holidays, I will prepare different words and pictures every morning, and advance the key messages of the holidays in advance in the circle of friends.

Tips: it's enough to send warm news every morning, too often. The content of friends circle includes key information points: which store, where, when, what activities, activities to maintain, and whether to return.

Friends circle content reference:

"Hello! Here is the XX dress. We will do something during the National Day holiday. Interested friends, don't forget to look over the 1. Whisper: I've seen many gifts from my boss. I heard there's still a chance.

2. do activities every night on the timed line.

Every morning, the information is good. Before the festival, you can set a fixed time every night and make some preferential activities ahead of time, so that a group of customers can taste the sweetness first.

Activity form reference:

Every night, 5 different styles of clothes are sold and sold at the lowest price, and only one set of customers is the first person to transfer accounts with private chat.

02

- store activity information should be eye-catching.

A good activity should be achieved by online and offline Unicom. Although many old customers need to maintain in the circle of friends, the publicity of stores can not be ignored, because you do not know how many potential customers exist in so many people passing by every day.

Stores can use banners or eBay.

But, like these big posters, do not use banner posters. If you say yes, it will cost your store a lot.

It is noteworthy that the copybook of friends circle is a bit suspense; but store posters, banners or activity information on Yi Lai Bao must directly release the information points that best attract customers.

For example, "free single", "x discount", "XX Yuan reduction" and so on, these preferential information must be highlighted, as well as the time to start activities should be conspicuous.

Because any passer-by will not spend too much time looking at a shop. If the information is not obvious enough, it will not be noticed even passing by.

03

- National Day promotion programme -

As for the National Day golden week, how to do the specific activities plan? A sister is also a bald headed person who wants to come out a few. The shopkeeper who has not done a good plan of activity may be able to refer to it.

Scenario 1: finding lucky customers

Play:

If it is a customer born in October, a gift worth X Yuan will be presented to the shop.

If it is a customer born in October 1st, a gift worth X Yuan will be presented to the shop.

If the customer name includes "National Day" two words, choose a new set.

Advantage:

This plan is a Thanksgiving holiday combined with the theme of the festival. If the gift is enough to attract people, even if the customers do not meet the requirements, she may also notify her friends to pick up this cheap, mainly to attract tourists.

Recommendation Index: Samsung half

Scenario two: finding the king of popularity

Play:

A card punching area can be set up at the shop entrance or store. The customer needs to have a clear shop logo. The customer takes pictures, punched cards, rings or shiver (with location), and receives coupons according to the number of points.

Advantage:

This scheme is similar to word of mouth, but also attracts customers for customers.

Recommendation Index: five stars

　 Plan three: you dare to recharge, I dare to cancel.

Play:

Members recharge XX Yuan at a time, and the total consumption is free.

Advantage:

One sister suggested that the amount of recharge can be set higher. Since it is a sales promotion, the intensity can be greater. This way of recharging is free from the psychological illusion that consumers will get a big discount. But in fact customers recharge a certain amount of money, there will be two consumption and three consumption opportunities.

Recommendation Index: three stars

Plan four: seize the fortune bag at a limited time.

Play:

Store all kinds of best-selling and unsalable goods according to the price and style, and pack them into 3 kinds of bags of different prices, put them in the store, and provide customers with a certain period of time to rush to buy, and then rush to finish.

Advantages: the main reason for this plan is to clear the inventory at the end of the season.

Recommendation Index: five stars

Option five: full delivery

Gameplay: a single consumption amount of more than XX Yuan, can participate in lucky draw cash coupons, cash on that day.

Recommendation Index: four stars

In response to the "eleven golden week promotion" how to do activities, a sister from the online to offline two channels have given some suggestions, and provided 5 activities plan, activities are not necessarily from end to end, can do different activities according to the cycle, the effect may be better.

Now there is still a little time away from the eleven golden week. The shopkeepers can carefully study and think carefully and fight well. After all, this is probably the best opportunity to make money before the year. May golden week sell!