Speed Up Nuggets Mother And Baby Market Koala Sea Purchase And Japanese King To Achieve Strategic Cooperation

Earlier, koala bought a strategic cooperation agreement with the Japanese king, and announced the joint layout of the high-end diaper market.

According to Gao Delong, general manager of Koala sea purchasing maternal and infant business department, koala purchase will recommend high quality products through community, short video, live broadcast and other content carriers, and link the koala line stores to open up online and offline consumer scenarios, giving energy to big brands.

With the improvement of living standards and the progress of childcare concepts, the trend of high-end, branding and internationalization of fast food products is also emerging. Against this background, the maternal and child field has also become a major focus of cross-border layout.

According to relevant media, in addition to the diaper market, koala bought a series of brands including Abbott, Nestle, China and so on, and made efforts in the market of infant formula, complementary food, maternal and infant products, etc.

It is worth mentioning that in April of this year, the world held a strategic conference of "2019 yuan supermarket" baby lying on the theme of "growing free from trust". At that time, Feng Yi, vice president of the group, said: "user oriented, product oriented and pursuit of precision and unlimited access to the whole channel is the three big win battle of the supermarket in 2019. Mother and baby, as the leader of the supermarket business, will definitely start the battle of the three big win."

In addition, in October last year, Ali Research Institute jointly held the Research Report on China's import and consumption market, which was jointly released by China International Chamber of Commerce and jointly issued by China International Trade Association. It shows that A2, American beauty, Danone Group, Jubilee, childhood time, derivatives, curiosity, Aveeno, ego, MAXI-COSI, Osann, Chicco and other overseas maternal and infant brands have all been declared to be stationed in the international market.