The Brutal Growth Period Of Cross-Border Electricity Providers Has Ended, And Products Are The Last Kingly Way.
Lin Wenkui, general manager of eBay Greater China, said: "now cross-border electricity providers are not the same period of barbaric growth. Now the operation of fine quality has become the trend of the times, and now the operation is becoming more and more compliant. EBay has always dealt with sellers and buyers in a fair and impartial manner. EBay has made a zero tolerance attitude towards fake overseas warehouses this year, cracking down on fake overseas warehouses, and also punishments for some unreasonable behaviors of buyers.
He also said: "the next 5-10 years will be the golden age of cross-border electricity providers. Now, not all of the cross-border ones will be post-80s. More and more 90 and 00 will also be involved in the cross-border electricity supplier industry."
For the sellers in the north, eBay business development manager said: "most of the cross border businesses are in the coastal areas and the sellers in the southern region. The northern sellers are relatively few, but there are still some good sellers." He also said: "the hot selling products on the eBay platform are still electronic 3C and fashion products, but auto parts, furniture and gardening have a very good sales volume on the platform in recent years."
More and more cross-border e-commerce platform on the line, so that a large number of eBay sellers will focus on other platforms, a eBay data mentioned that many sellers this year put the focus back to eBay, why? Lin Wenkui, general manager of eBay Greater China, said: "this is because the eBay policy is relatively stable, and eBay has no proprietary stores, and will not compete with sellers for traffic. Because of this, the sellers put their focus on eBay.
At the meeting, a seller talked about giving customers extraordinary experience to maintain long-term development. The seller told a case: a product he sold before received customer complaints. The reason for the complaint was that the glass of the table was broken and a picture was attached. The seller felt great emotion after seeing the complaint, and even wanted to compensate the consumer three times. Since then, he has focused on creating quality products and never letting inferior products fall into the hands of consumers again. For this reason, he has finally achieved success.
EBay business development manager also said: "sellers need to fill in more product attributes, so that eBay can push more suitable products to buyers, and more product attributes directly affect the distribution of traffic."
For sellers, the quality of the products directly determines the success or failure of the business. EBay business development manager introduces several high potential categories at the conference: consumer electronics, fashion, furniture gardening, industry and commerce, automobile and motorcycle parts.
He also said that the high diving category should have these characteristics: competitive barriers, differentiation, high price per passenger and high gross profit margins. Sellers must pay attention to these characteristics when choosing products.
At the meeting, we also talked about the current operation mode. Now cross-border electric business is no longer the barbaric growth mode. For eBay sellers, the mode of distribution is no longer an excellent way to make money. Now we have to do well in products and services, and deepen our own supply chain, and improve all aspects of operation, so that we can comply with the trend of the times.
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