Shenyang General Manager Cui Fengxian: Relying On These, We Have Achieved A New Growth In Efficiency.

"Since the beginning of this year, the trade frictions between China and the United States have been repeated, and the pressure on the development of the industry has continued to increase. In the face of the unstable market situation, Shenyang Hongda has carried out the business objectives and priorities of the company, focusing on the business principles of "cohesion, strengthening management, scientific and technological innovation and opening up the market", improving the economic and operational quality of the company, and improving the main indicators such as sales revenue and so on. The new business has steadily increased, and the company's products are steadily moving towards the direction of intelligence. Cui Fengxian, general manager of Shenyang Hongda Textile Machinery Co., Ltd. (hereinafter referred to as "Shenyang Hongda") recently said in an interview with reporters.


High-end equipment is recognized by the industry.


This year is the 70th anniversary establishment of Shenyang textile machinery (Shenyang Hongkong maternal enterprise). The same age enterprise with People's Republic of China has been committed to the development and manufacture of drawing frames since its foundation. As an old state-owned enterprise, Shenyang textile machinery has gone through different stages of starting, readjustment and redevelopment of China's textile industry. 70 years of development, Shenyang textile machinery has witnessed the rapid development of China's economy, witnessed the transformation and upgrading of China's textile industry, and laid the leading position in the industry. From the planned economy era, the only drawing machine manufacturer in the country has developed to the leading enterprise under the market economy. Shenyang textile machinery has overcome many obstacles and set clear goals. It has completed the transformation and upgrading from developing low-end products to competing with foreign brands in the high-end product market, and has also promoted the structural adjustment and industrial upgrading of China's textile industry to a certain extent.


Cui Fengxian, general manager of Shenyang Hongda Textile Machinery Co., Ltd., looks at the equipment in the workshop.


Cui Fengxian said that in the past 70 years, all the staff members of Shenyang textile machinery company have not forgotten their original intention, insisted on making progress in a stable manner, persisted in professional dedication, insisted on quality first, and insisted on efficiency first, and gradually improved the business philosophy and management mode of enterprises. In the past two years, Shenyang's ambitious product structure adjustment has achieved initial success. Under the condition that the non levelling equipment is basically stable, the sales volume of self levelling equipment is gradually improving. Both the performance and stability of the products have improved significantly. The new intelligent drawing frame has won wide acclaim from customers. Many large-scale projects in China and the Shenyang grand finishing equipment selected by foreign users have achieved long-term stable and efficient operation. The products of various departments of the company have won the trust and choice of well-known textile enterprises in China, and have made brilliant sales in the international market, and new and old products have springing up everywhere, and have won wide recognition and praise from users. This year, the company's R & D drawing line has been successfully exported to Europe through CE certification, and its position in the international market has been further improved.


In the first half of the year, the first JWF1310 drawing frame of Shenyang Hongda export rainbow Turkey arrived at the customer production workshop, which is a new breakthrough for the export of the Shenyang grand drawing frame to the European market. "The cooperation with Tianhong Group and the export of JWF1310 drawing frame to the Turkey market has proved that the manufacturing level of our drawing frame is moving towards the world's first-class level. The affirmation of foreign customers is also our driving force to strengthen confidence, constantly improve product quality and management level, and strive to build Shenyang into a leading domestic and international leading mechanism maker." Cui Fengxian said.


Clear positioning and self enhancement


With the deepening of structural adjustment in the domestic textile industry, the advantages of domestic textile enterprises such as cost, scale and system are gradually disappearing. The development of textile industry is gradually moving towards the top. The intellectualization of textile machinery is the inevitable trend of development. Improving the production efficiency and product quality and reducing the cost of labor is the goal pursued by spinning enterprises. Developing the digitalization, high intelligence and easy operation and maintenance of spinning equipment is the goal of textile machinery enterprises.


Under the environment of new spinning technology and intelligent factory construction, Shenyang Hongda carries out technological innovation and thinking in the aspects of intelligent design and automation design of cotton spinning frames. According to Cui Fengxian analysis, at present, the scale of domestic spinning industry is seriously overabundant and the market competition is fierce. Shenyang Hongda can only develop the stable and reliable whole series of multi standard drawing frames by applying the innovative technology and many new technologies, so as to highlight the tight encirclement of the market and achieve a new growth in the efficiency of enterprises.


As the product research and development center of China's textile machinery industry drawing frame, Shenyang Hongda relies on the overall layout advantage of China Heng Tian (Group) Co., Ltd., aiming at solving the needs of cotton spinning users, developing high-speed, high-yield, high stability, less labor, less land occupation, easy maintenance and low cost self leveling drawing frame to meet the needs of users. According to Cui Fengxian, Shenyang Hongda promotes the marketization process of JWF1313, JWF1316 series drawing frames and G1201C warping machines under the condition of stabilizing the JWF1310 series and JWF1312 series main products, promotes the research and development process of the new all digital high speed leveling drawing frame, strengthens the in-depth research on the special technology of drawing frame, explores new cotton spinning technology, strengthens the technological and technological means, improves the machining accuracy of parts, strengthens the quality process control, and guarantees the performance and quality of products.


"R & D and production of high-end products is the main goal of Shenyang Hongda. Whether hardware or software is the focus of the company's attention, hard work, internal and external development, and comprehensive development, in order to make our products more voice, so that customers can rely more on our products. This year, the large scale high-end 2/3 projects in China choose the Shenyang high-end high-end drawing frame. Cui Fengxian said.


Resource integration helps enterprises step up again


After decades of development and precipitation, Shenyang Hongda has realized the product technology revolution one after another. It has established a good brand image in the industry, and the product has also been widely recognized by users. After completing certain primitive accumulation, how will Shenyang macro grand go to a new level and realize the sustainable development of enterprises?


In the face of the reporter's questions, Cui Fengxian said that at present, the domestic textile industry has entered a new stage of the transformation of new and old energy, and Shenyang Hong Da will continue to research, improve and develop the spinning equipment, and speed up the marketization of products. She knows that technological innovation is the lifeline of an enterprise. Shenyang Hongda only keeps pace with the market direction, constantly strengthens technological innovation, constantly strengthens new product research and development, improvement and technology reserve, and improves the level of meticulous management, so as to make the product stronger and stronger, and to gain a firm foothold in the fierce market competition.


Today, Shenyang Hongda is implementing a self transformation and upgrading. We should step up training, speed up the introduction and training of qualified personnel, and strive to build Shenyang into a world-class top-level parallel mechanism maker. The company will push forward product quality and improve product quality as a scientific way to improve management, organize and formulate feedback measures for internal and external quality problems, supervise and implement measures, continuously improve product quality, organize quality month activities, make solid efforts to improve overall quality, and strengthen quality assessment system with the help of QM system, do a good job in quality control of outsourcing outsourcing, take suppliers as company strategic partners, and directly relate to the quality and technology level of the manufacturers, and extend the quality management function to suppliers, and carry out on-site certification for suppliers' technology, quality and Production assurance capability. Cui Fengxian told reporters that the company will take technological progress as the starting point, with special marketing services as a means to further standardize supplier management and speed up the optimal allocation of resources.


In addition, Shenyang Hongda will also actively expand overseas markets. The company implements targeted marketing strategies for different regions. We should re reasonably plan the export business, use exhibitions and other opportunities to promote local and surrounding markets, do well in project distribution work, drive regional sales, strengthen cooperation with China Textile Machinery Import and export companies, do well in overseas publicity work, actively explore overseas markets, and make good use of the impact of big projects, and strive to maintain customer relationship. At the same time, we should promote the preparation and layout of overseas service stations and spare parts libraries, and strengthen the deployment of overseas tour technical services, so as to provide efficient and high-quality products and services to global customers.


Cui Fengxian said: "technology has been specialized, after 70 years, the market is changing, and the spirit of Shenyang's" ingenuity technology "has not changed. Shenyang believes that this insistence is an explanation to the industry, the customers and the conscience of the times. The intelligent drawing frame of the company will also bring more benefits and convenience to the customers.