Anta, Lining And 14 Chinese Companies Have Suspended Talks With NBA.

Houston Rockets general manager Morey's improper remarks triggered a series of consequences are still fermented.

On the evening of October 8th, Anta sports issued a statement in its official micro-blog saying that it would suspend negotiations with NBA.

　　 In this statement, Anta sports wrote: "for the recent mistakes made by Houston rockets and NBA executives, we are shocked and dissatisfied with the majority of Chinese NBA fans. Anta resolutely opposes and resists all acts that harm the interests of the motherland, and we will immediately suspend negotiations with NBA on the renewal of the contract. "

In October 13, 2014, Anta sports was officially announced as NBA's official market partner and NBA authorized provider.

Houston's general manager, Morey's recent remarks on Hong Kong, have led many Chinese institutions to suspend cooperation with the rockets and even NBA.

Lining official micro-blog issued a statement on the evening of 6, said that Houston's general manager Merrill wrong remarks, expressed great indignation and strongly condemned the Li Ning Co firmly opposed to and boycott all acts of harm to the interests of the state, to suspend cooperation with Houston rockets.

　　 According to the people's daily client report, after the United States NBA Houston Rockets general manager Mo Lei fat push: Fight for freedom, Stand with Hongkong (fight for freedom, and Hongkong together). This is the slogan of extremist violence in Hongkong, the injury to Chinese fans and the offense to the Chinese people. Many organizations such as China Basketball Association and CCTV sports channel have responded, and will suspend exchanges and cooperation with the club.

In October 8th, CCTV sports channel issued a statement in response to the above events, saying that it immediately decided to suspend the broadcasting arrangement for NBA events.

CCTV sports channel of the central broadcasting and TV station said, "it is noted that Adam Seaan, President of NBA, who is participating in Japan's activities, is responding to the remarks of Houston Rockets general manager, Murray, about the improper representation of Hong Kong. We strongly disapprove and oppose Adam Shaw's statement that he supports the free expression of his rights. We believe that any speech that challenges national sovereignty and social stability does not belong to the category of freedom of expression.

To this end, CCTV sports channel of central broadcasting and TV station decided to suspend the current broadcasting arrangement of NBA preseason match, and immediately investigate all cooperation and exchanges involving NBA.

NBA China was abandoned by 14 cooperative enterprises.

According to the latest news of CCTV news, a number of enterprises have decided to terminate their cooperation with NBA in response to the wrong remarks made by China's Hongkong general manager, Murray, NBA Houston Rockets: vivo, Tencent sports, Anta sports, murco videos, Dicos Dicos, luckincoffee Rui Xing coffee, Kangshifu ice tea, Ctrip tours, Mengniu Dairy and so on. Up to now, at least 14 public statements have been terminated by NBA China's 27 official partners. Rockets' general manager, Morey's "thunder language", has continued to escalate the negative impact on the Rockets.

Currently, there are two parts of NBA sponsorship. One is the official partner of NBA. Its official website shows 27, including 2K, Adidas, Anta, Beats by Dr. Dre, Changhong, Chivas, Qingyang, Ctrip, Dicos, hi car, Exxon Mobil, Gatorade, Harbin beer, Hong Hong insurance, Master Kong, Gatorade, Mengniu, Mi Mi Gu, Gao, Si AI Pu (SAP), Spalding, Tissot, Andrew, vivo, Wu Zun, Xiao win technology.

The other part is the sponsors of the NBA China game in 2019. There are 21 sponsors, namely, vivo, Beats by Dr. Dre, China Mobile, Chivas, Qingyang, Ctrip, Dongfeng Nissan, Dicos, ExxonMobil, Gatorade, Riad, Linglong tires, Ruixing coffee, Kangshifu, Mengniu, Guanlan lake, Nike, Si love Pu (SAP), Tissot, Xiao win technology and Yexi oil.

It will take 3 days to open China's gate in 33 years.

You know, thirty years ago, when Mr. David Stern, President of NBA, flew to the greater part of the earth with the best video tape, and cooled for 4 hours in the CCTV hall, he successfully knocked the door of NBA in China.

From then on, NBA became China's most concerned sports event in the United States, and the NBA alliance also made a lot of money. Only Tencent signed a contract of 5 years and 1 billion 500 million dollars with NBA this year, plus other media and agents, such as Anta, Lining and other brand advertising investment. The market predicts NBA's market share in China is more than ten billion dollars.

As one of the most famous NBA teams in the Chinese market, the Rockets have made a lot of money in China in recent years.

The first key for the Rockets to open the Chinese market lies in Yao Ming.

Data show that before 2002, Yao Ming had not joined the rockets at that time, and the team's annual income was only 85 million dollars. Later, when Yao Ming was selected as a champion scholar, his popularity rose rapidly among Chinese fans. The annual income of the Rockets doubled in less than ten years, reaching $160 million in 2009.

Later, with the addition of Chinese players such as Jeremy Lin, the annual value of the Rockets in NBA has risen sharply, rising from nearly $255 million in 2003 to $2 billion 300 million in 2019, up nearly ten times.

According to statistics, in recent years, the number of Chinese sponsors of rockets has been maintained at 4~8 throughout the year, accounting for 8 to 10% of the total revenue of the Rockets. According to the Beijing business daily, the annual direct sponsorship of the rockets from Chinese brands is up to 20 million US dollars. In addition, during the Spring Festival, the Rockets will also sell the Chinese version of the special jersey, and the income coming to China will be considerable.

After winning the favor of the Chinese market, the Rockets have achieved great success in business. As the former boss of the Rockets, Alexander has become one of the wealthiest team bosses in the US. Alexander spent only 85 million dollars on the acquisition of the Rockets, but in 2017 he sold the team at a price of 2 billion 200 million dollars, nearly 25 times the purchase price.

Earlier, Alexander publicly told the media, "especially after Yao Ming came, he brought me 1 billion 200 million dollars in wealth, because developing the Chinese market is my biggest business opportunity."

Over the past 30 years, NBA has benefited a lot from the Chinese market. But after general manager Morey's "thunder", the prospect of the Rockets in the Chinese market is very slim.

It's really a good day for too long. Forget who is daddy. When the trade war started, we joked with our friends that we could sanction NBA.

It never occurred to me that I had actually hit the gun. The head of a business organization ignores the customers' mood and starts to talk, so let's look at the consumer's choice.