Foreign Brands And Shang Miao Family: Italy Designer Brand Aims At Miao Traditional Craft

The 2020 spring summer Shanghai fashion week with the theme of "perceiving multiple sources" is now on the way. Today (October 10th) afternoon, Francesco Risso, the creative designer of the independent brand designer Marni from Italy, formally launched the cooperation project entitled "inappropriate timing" in Shanghai fashion week.

Maany (Marni) has a new interpretation of Miao traditional handicrafts from the perspective of fashion. Through the dialogue with Chinese minority Miao people, Francesco Risso has opened up a new vision, combining the Western pursuit of quick effect with the Oriental philosophy of nature, thus opening up a completely new free creative territory. From a contemporary perspective, we can interpret fashion design through the classic traditional techniques handed down from generation to generation, and vice versa. The eastern and Western cultures therefore blend naturally and timely, complement each other and become new.

It is reported that the cooperation between the two sides will breed a series of ready-made garments. It is expected to be officially released in the exclusive brand event held in Beijing in March 2020, and will also be sold simultaneously in the Marni boutique and selected global boutiques in China.

The picture shows the Miao nationality's distinctive headwear.

According to reports, the encounter and cooperation with Miao people opened a magical journey for Maany (Marni). Time is both a cultural element and a flowing rhythm in the universe. The Marni Miao Miao cooperation project pondered how to slow down the pace at the moment, learn from the deep historical accumulation of traditional essence and insights, reproduce the classic craft, inject intriguing implications for modern life.

The exquisite handicrafts of Miao nationality show the knowledge and technology of Miao Nationality in an all-round way, including embroidery, lace, pleating, weaving and silver making. The Miao people living in Guizhou, China, have their own unique skills, and possess many traditional skills that are worth treasuring but not widely known. The protection of this precious national wealth is like preserving time and injecting new vitality into the modern life. The strong humanistic sentiment reflected in the East West dialogue will have a profound impact on Maany (Marni).

Recently, the pondering of nature has been emerging in the design concept of Francesco Risso, which is more reflected in his creative practice. He has never stopped exploring how to create a meaningful fashion brand. For him, timely and accurate grasp of the pulse of fashion is one of the keys, and by traditional handicraft to inject fashion into the soul, it is better to create works that transcend time and enduring.