Japan'S Fast Retailing Group Announced That UNIQLO Is Making Profits Again In China.

Just yesterday, the Japanese Express Group announced its performance for the year ended August 31, 2019, achieving a profit of 2 trillion and 300 billion yen during the period, an increase of 7.5% over the same period last year, a slower growth rate compared with 2018, a net profit of 257 billion 600 million yen, an increase of 9.1% over the previous year, and a net profit of 257 billion 600 million yen attributable to the listed company, an increase of 5% over the previous year and a 1593 yen of earnings per share.

In the announcement, Xun marketing group said that the best performance of group revenue and net profit in the 2019 fiscal year was mainly attributable to the excellent performance of UNIQLO overseas division and GU division. As the most brisk brand of fast selling group, UNIQLO's total revenue in the financial year was 872 billion 900 million yen, an increase of 0.9% compared with the same period last year, with a net profit of 102 billion 400 million yen, a decrease of 13.9% compared with the same period last year. The overseas market revenue for the first time exceeded the Japanese domestic market, and the total revenue for the first time exceeded one trillion days. The operating interest rate stayed at a high level of 13.5%, with net profit of 138 billion 900 million yen, an increase of 16.8% over the same period, and a significant increase in both earnings and profits.

The Greater China region also accounted for a large proportion of overseas revenue in UNIQLO. The total revenue in the Greater China region reached 502 billion 500 million yen, an increase of 14.3% over the same period last year, with a net profit of 89 billion yen, an increase of 20.8% over the same period last year. In the era of rapid development of e-commerce, UNIQLO constantly promotes the updating of digital channels. Apart from developing Tmall flagship store to WeChat flagship store and exclusive APP online channel, it also vigorously develops intelligent digital marketing combining online and offline, so that consumers can buy online offline fitting line, buy online offline clothes, line directly scan code shopping and so on.

In addition, UNIQLO's membership system has increased the viscosity between consumers and brands. Recently, UNIQLO's flagship flagship store has welcomed 1st anniversary. Since October 11th, it has launched a month's "U plus gift" campaign. The gifts include UNIQLO members' custom data lines, custom flannel schoolbags, customized thermos cups, suitcases and new coat coupons.

Diversification of marketing activities is an important reason for the brand's growth in the same store sales in the Greater China region, which caters to the current trend of selling goods and is also popular among consumers. And the star effect is also a tool for UNIQLO.

UNIQLO is good at selecting spokesmen. The spokesmen of China (mainland, Hong Kong and Taiwan) included Sun Li, Chen Kun, Gao Yuanyuan, Ni Ni, Jing Bairan, Bosco Wong, Khalil Fong, Khalil Fong, Hong Kong, China, Hong Kong and China. Among them, Ni Ni and Yu were chosen as global brand spokesmen by UNIQLO, and the first global spokesperson for the brand in Greater China. The Japanese spokesmen include Yui Aragaki, Sasaki Nozomi, Morisu Rika, Longxing Liang, Chikai Kuriyama, Atsuko Maeda, Meisa Kuroki, Mizuhara Kiko, Nan Gu Ling, Jin Wei Kun, and from actors stars to explorers, golfers, tennis players and so on. Among them, Japanese Explorer Nan Gu Zhen bell is the first female global brand ambassador of UNIQLO.

At present, the relationship between Japan and South Korea is rigid, and the situation of UNIQLO in Korea is much worse than before. However, the Korean spokesmen of UNIQLO are also well-known stars -- Gianna Jun, Jin Gaoyin, Hyun Bin, Gang Dong Won and BigBang, who have a large fan base in Korea. Euramerican market, the spokesperson of UNIQLO is also very eye-catching, Federer, Djokovic, Orlanndo Bloom, Charlize Theron, Usher Ramond and other top stars, sports stars under the blessing, step by step to UNIQLO open the European and American markets.

The most popular concern at present is UNIQLO global brand ambassador world class tennis player Federer. In 2018, UNIQLO took Federer's whole body equipment, except for the shoes racket, at a high price of $3 for 1 billion years. In 2019, Federer, a nearly 40 year old veteran, still won the first prize in many matches, bringing UNIQLO to the international market and becoming a stepping stone to UNIQLO's exploration of the international market.

With the revenue of the Chinese market approaching 1/3 of the total sales of the XXX group, the broader overseas market is becoming more and more important. XXX group is optimistic about the Chinese market, and even expects its revenue to reach one trillion yen in 3 years. But putting eggs in a basket is not the usual practice in business. In Japan and East Asia, there are a large number of European and American markets waiting for the fast selling group to go deep into development.