National Tide Blows Ins! Pompidou Bonjour Tmall Starts With Foreigners!

From October 1 to 3, 2019, a new product project jointly launched by tmall global and Bonjour brand: Bonjour tmall and the 5th Chinese and French brands The series of activities of the summit forum were successfully held in Paris. This series of activities are jointly sponsored by Alibaba group, tmall, France vision and innovation foundation and good morning Shanghai, with strategic cooperation of Ali fish. The activities include the Bonjour tmall event at Pompidou Art Center on October 1, the fifth Sino French Brand Summit Forum at the Paris theatre on October 2, and the three-month Sino French joint venture pop up store on the Seine River.

- 39 Chinese brands; 35 French designers; 150 new items.

- 4 art masters, 2 directors, 11 craftsmen and 500 guests from China and France jointly created the project.

- Feiyue joined hands with Chanel designers to join hands with 9 leading Chinese brands in cross-border shoes and shoes to trigger a wave of reverse purchasing in France

- the largest brand going out to sea in the history of Guochao, the largest co creation of art installation in Pompidou Art Center, and the gathering of foreigners in the activities officially supported by the Paris municipal government and Paris fashion week to grab the products of Guochao.

- former French Prime Minister, special envoy of the current French president to China, vice mayor of Paris, Chinese counsellor in France, chairman of Paris fashion week, CMO of Alibaba group, vice president of Alibaba group, President of Alibaba Research Institute and President of Jiaolan global; Figaro, Le Parisien, fashion network, BFM, Radio France; CCTV, Xinhua news agency, reference news, and many other big names, brands and media gathered.

This is the result of the Bonjour tmall project launched by tmall and Bonjour brand in 2019, which will be handed over within six months.

　　2019 ?,? The last big show of Paris Fashion Week

On October 1, on the occasion of the 70th anniversary of the founding of new China, Bonjour tmall event gathered 39 Chinese brands to present gifts to the motherland at Pompidou Art Center in Paris. The activities span cosmetics, clothing, FMCG, food and beverage industries, including 90fen, bojem, cocovel, cozy steps, VF, caizhiji, fricy, yijindian, Kangnai, liuliuliumei, luomanti, qiaqa, shede, Shengyuan, vitalemon tea, yangyuanqing, yiliyou yoghurt, yunifang, Yunnan Baiyao, freepoint and other well-known brands. The largest scale sea going in the history of Guochao, Chinese brand ascended the palace of world modern art for the first time.

The event was presided over by Zhu Lian, a famous Chinese French bilingual host, and opened by Dong benhong, CMO of Alibaba group, Yang Jing, founder of Shanghai and Bonjour brand, and serge lasvignes, curator of Pompidou Art Center. More than 500 Chinese and French KOL, brand founders and French designers attended the ceremony.

The Bonjour tmall event, with the theme of "creating a utopia together", covers four exhibition areas: "a total of thousands of miles", "Penglai fairyland", "East shoes crossing to the west" and "shoe box square".

Exhibition area of "long scroll of thousands of miles"

In the exhibition area of "a thousand miles of total length", 39 Chinese brands and 35 French designers jointly created 150 pieces of Sino French co innovation products, including the New Year gift box designed by LV bag designers to draw inspiration from the rose window of Notre Dame in Paris, and to design a new year gift box for qiqia melon seeds; Supreme co designer for Vita lemon tea design full of street art backpack t 桖; Dior designers take Eiffel Tower and Mona Lisa as elements to design bottle body of shede wine. The nine thousand mile long scroll is a metaphor for the 9000 km connection between China and France. It was painted by the illustrator Yu Yu Tong and will be preserved in the Pompidou Art Center. Business really became a part of art.

"Penglai fairyland" art installation launched

"Penglai fairyland" is jointly created by Chinese paper carving artist Wen Qiuwen, French light and shadow poet Matthieu poli and French graphic designer Xizi Zha. This is the largest audio-visual art installation in Pompidou's history, which fully embodies the integration of Chinese traditional art and intangible cultural heritage with French modern art, and superposes the beauty of China and France, creating a wonderland that can give a sense of surprise and satisfaction beyond imagination.

A visual illusion art device composed of 200 flying shoes

"Dongxie Xidu" and "shoebox Plaza" show nine cross-border fashion shoes, which were purchased by foreigners. They are nine cross-border fashion shoes made by Feiyue and French designer Eric bongiovanni for tmall, Yunnan Baiyao, Laoganma, Yingxiong, qiqia, Yiyou yogurt, Vita lemon tea, 90 points, liuliuliumei. 200 pairs of fashionable shoes constitute a special art installation. When the viewer looks at it from a certain perspective, the artistic installation will construct the letter Bonjour (French "hello"), Bonjour tmall, which provides a new perspective for the beauty of China and France. More than 500 guests competed to create in the shoe box square built by hundreds of shoe boxes. Hundreds of created patterns fully embody the spirit of cultural integration and co creation between China and France. They will also be digitally scanned and remembered forever. They will become the top visual map of the 10th and last pair of CO created shoes of "East shoes crossing West" in 2019. It is reported that at 0:00 on October 3, hundreds of pairs of East shoes and Xidu cross-border shoes exclusively launched on tmall platform were snapped up within minutes. At the strong request of consumers, Feiyue has begun to prepare for a new round of shoe production.

The exhibition area of "shoe box square" which was robbed by the crowd

When the Chinese tide meets the French tide: Ali, Li Feng ? LVMH ? China France Brand Summit Forum

On October 2, the fifth brand event at the highest level between China and France Chinese and French brands The summit forum was held in the Paris theatre, attracting more than 300 Chinese and French brand representatives and more than 100 French designers from all over the world. Speakers at the meeting included former French Prime Minister, French president's special envoy to China, and vice mayor of Paris fr é d é Ric hocquard, Gao Yuanyuan, China's public Secretary in France, Dong benhong, CMO of Alibaba group, Gao Hongbing, vice president of Ali group and President of Ali Research Institute, Pascal Morand, chairman of Paris fashion week, Laurent boillot, President of Jiaolan, etc.

France's former Prime Minister and current French president's special envoy to China

The forum focused on "let ideas flow" from three aspects of "Youth", "trend" and "data": are there essential differences between modern young people and traditional young people? Is cross boundary really bounded? What is the role of data in the trend? Can it enable consumers to follow the trend to guide the trend? The Chinese and French brand leaders think about the above problems, laying the foundation for the continuous landing cooperation of high-quality two-way brands and new products between China and France.

　　 Alibaba Mr. Dong benhong, chief marketing officer of the group, said: "at present, Ali is building energy together with France. The products displayed in the fifth Sino French Brand Summit Forum are the achievements jointly created by tmall, Bonjour brand, Chinese enterprises and French designers. The Chinese and French brands, the strength of China and France, can be expected in the future. " As the former French Prime Minister, Mr. Lafayette, said, the forum is a platform for Sino French Business Dialogue, exchange and win-win cooperation. The cooperation and exchange between China and France can create beautiful products and future for young consumers with a sense of satisfaction and surprise.

Alibaba Group CMO Dong benhong

　 China and France create new pop up store by Seine River

The pop up store, a new product jointly created by China and France, is an important part of the Bonjour tmall project. It lasts for three months and is officially opened to the public on October 3. The new products jointly created by China and France are displayed and sold in the pop up store, which can be purchased / ordered directly by global consumers.

Pop up store jointly created by China and France on the Seine River

In 2019, the 70th anniversary of the motherland and the 55th anniversary of the establishment of diplomatic relations between China and France, and the cultural and trade exchanges between the two countries are becoming closer and closer. As the world's largest B2C trading platform with 700 million Chinese consumers, tmall has increasingly become a bridge between "created in China" and "designed in France". Design in France create in China is the core value of "bonjourtmall". Up to now, many brands have been sold in France through aliexpress. In the future, more brands will go overseas through tmall and alieco.

Under the Internet empowerment, China has changed greatly, the boundaries among countries, brands and industries have been re divided, and the brand effect has been accelerating. But the real rejuvenation of domestic brands is inseparable from the power of design. For this reason, Alibaba Through the power of science and technology and the blessing of data, together with Bonjour brand and France's excellent creative resources and designer products, we will provide a new cross-border cooperation mode for Chinese brands, build a new ecological closed-loop for new product incubation, and export to the world the emotions and new lifestyle of Chinese young people in high-speed progress.