Returns Bring UK Retailers A Loss Of 1 Billion 500 Million Dollars In Sales.

The study points out that shoppers return to second-hand goods such as clothes, which bring sales losses to British retailers up to 1 billion 500 million pounds (US $1 billion 800 million) a year.

According to the "Checkpoint Systems", "Wardrobing", which is known as "buying goods and not returning goods", means that more and more consumers are buying clothes and shoes, and they intend to use them before returning them.

According to the study of 1542 shoppers, 1/5 (22%) had intention to use and return goods when they purchased goods. The number of consumers aged 16-24 years reached 43%, while the age group rose to 39% at the age of 25-34, while the consumers at the age of 55 were only 6%-. With the rise of the trend of consumer behavior of Wardrobing's improper return, retailers suspected that the influence of the younger generation's improper return on consumption habits came from social media.

The study found that consumers purchase 4 products a year, and plan to use returns and refund, and the average cost of each item is 40.95 pounds.

Clothing is the product of the "worst return" consumption habit (wardrobed), followed by electronic products and shoes.

The survey shows that tamper resistant devices will prevent 45% of wardrobers, while the worst age of consumer returns is 16-24, which is increasing to 54%, while the age of 25-34 is up to 50%.

Checkpoint Systems Irene Fernandez Camin, European business development manager, said: "in the dialogue with retail customers, improper return behavior frequently occurs, and the study does highlight the phenomenon is spreading."

"However, retailers can take simple measures to stop the shoppers who are very fond of returning goods from making fraudulent returns, and to convey to the dishonest customers the message that they are not provoked.

"Retailers need to recognize that Wardrobing's improper consumption behavior is a huge problem in the retail market at present (Zheng Ru survey clearly pointed out), finding the right solution to protect commodities, and ensuring that goods are supplied to most honest consumers, which is the reason why effective labels are indispensable."

"The retailer can modify the return policy, clearly stipulate that the principle of merchandise return accepted by the salesperson is limited to such devices as Checkpoint R-Turn tags, and is accompanied by instructions. This solution can minimize fraudulent returns without affecting customer experience. R-Turn tags can be placed anywhere in the clothing, including seams, to have a visual threat to those who love to return goods. "

Earlier this year, Barclaycard's research found that 19% of retailers plan to tighten their return policies in the next 12 months to solve the problem of "continuous returns".