Sanfo Outdoor Sports, Sanfo Outdoor Sports
In October 9th, Beijing Sanfo outdoor products Limited by Share Ltd (hereinafter referred to as "Sanfo outdoor") announced that, with its own capital of 4 million 732 thousand and 400 yuan, it gained 9% of the shareholding of Beijing Le Yan Jia Ye Sports Development Co., Ltd. (hereinafter referred to as "Le Jia Sports") through the way of capital increase, plus the outdoor outdoor games and group building business of parent-child.
Statistics show that Le Jia sports is a professional Orienteering institution with independent IP competitions "Beijing directional week", "intelligent running China" and "Le Jia Orienteering all-around three day competition". In the first half of 2019, Le Jia sports revenue was 5 million 992 thousand and 800 yuan, with a net loss of 189 thousand yuan.
The main goal of Sanfo outdoor investment in Le Jia sports is to build outdoor exploration parks. Outdoor exploration park is a multi project sports park mainly based on outdoor sports, outdoor education and outdoor training. The park can modularized various formats to achieve full season full time operation, facing three directions of business customers, individual customers and government customers, mainly located in the second tier cities of China, and the total investment of single projects is no less than 3 million yuan.
Sanfo outdoor said that Le Jia sports is one of the most influential professional Orienteering institutions in China. It has deep industry resources accumulation in the planning, organization, promotion, base construction, operation and youth outdoor exploration paradise. This company invested in Le Jia sports, which has a strong promoting effect on enriching the outdoor playground and educational content of the parent-child. It is a strong complement and improvement to the company's efforts to develop parent-child outdoor parks and outdoor events and League building business segments. It helps to form a deep integration and synergy effect with the existing business of the company, and will have a positive and far-reaching impact on the long-term development of the company.
According to the betting agreement, in the 2020-2022 years, Le Jia sports needs to realize net profit of 2 million 400 thousand yuan, 3 million yuan and 4 million 100 thousand yuan respectively, and the number of outdoor exploration parks reaches 1, 3 and 5 respectively. Sanfo outdoor said that the investment in Le Jia sports will promote rich parent-child outdoor amusement park and education content, and can complement and improve parent-child outdoor sports and outdoor events, group building business segments.
Le Jia sports said that the operation of the park will make full use of resources to create a full season operation system. We use various functional modules in the park to introduce various types of events IP. At the same time, we use the cooperation with the school sports alliance to establish a perfect curriculum system and fully tap the operational potential from Monday to Friday.
Source: lazy bear sports writer: circle brother
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