Tao Bo International Today Officially Listed HK $52 Billion 700 Million Market Movement In The Future.

On October 10th, BELLE's international market was officially listed on the Hong Kong Stock Exchange and opened at HK $8.5, with a market value of HK $52 billion 700 million.

According to the results of the price and allotment, the number of shares issued worldwide is about 930 million shares, of which the number of shares available in Hongkong is 93 million 20 thousand shares, and the number of international offering shares is 837 million shares. The total amount of financing is about HK $7 billion 622 million, which will be used for investment business innovation.

In 2017, BELLE quietly pulled out of the market. After joining the high altitude capital, the transformation strategy was launched, and the listing of Tao Bo was a turning back of BELLE group. In the Prospectus Documents, the international total income in 2017, 2018 and February 28, 2019 was 21 billion 690 million yuan and 26 billion 550 million yuan.325.6 billion yuan respectively, gross profit was 9 billion 380 million yuan, 11 billion 40 million yuan and 13 billion 610 million yuan respectively, and the adjusted annual profits were 1 billion 538 million yuan, 1 billion 810 million yuan and 2 billion 237 million yuan respectively. The growth rate of revenue is kept at around 20%, and profit growth is still rising.

Tao Po international has established more than 8300 sporting goods outlets in nearly 270 cities across 30 provinces, including single brand stores and multi brand self owned stores, of which more than 98% are single brand stores, and some private stores which are named after TopSports and Foss. They are sub marketing agents such as Adidas, Nike, Puma, CONVERSE, VANS and other internationally renowned sports brands.

The success of Tao Bo international is inseparable from the popularity of sports and health concepts in recent years. As the largest retailer and partner of Nike and Adidas in China, Tao Po international occupied 15.9% of the retail market share of Chinese sports shoes and clothing in 2018, leading second place 4.3% (Frost's Sullivan report). What can be discovered is that Tao Bo international relies heavily on Nike and Adidas's two brands. The two brands accounted for 90%, 89.4% and 87.4% in the past three fiscal years.

The situation of "two big companies" is not suitable for the long term development of enterprises. In order to change the company's management structure, the company hopes to make some changes to the company's present situation through the acquisition of sports tide card. After all, once Nike and Adidas are blocked in the domestic business, they will be affected.

In the sports market, the way to avoid risks in Tai Po international can also aim at the trend of the domestic tide in addition to buying the sports tide card, try to increase cooperation with domestic brands, or create a new brand of domestic goods, and create a brand of its own.

Of course, at present, the state attaches great importance to sports, people pay attention to health, the heat of sports is not diminished, sports and leisure brands are bound to maintain the momentum of rapid development in a period of time.