These Powerful Chinese Enterprises Have Also Come To Shanghai Fashion Week.

As we all know, Shanghai fashion week has been committed to supporting the development of independent designers in China and organizing a series of trade shows and publishing activities around the cutting-edge brands. With the continuous upgrading of China's fashion industry, in recent years, more and more strength enterprises in the upstream and downstream industries of Chinese fashion industry have also appeared in fashion week. The mature enterprises of these deep ploughing industries have been integrating into the new industrial ecology of the new generation of fashionable consumption groups with a younger mentality.
Appearance show / cross border series
Women's clothing brand LILY
2020 spring and summer fashion week opening ceremony in Shanghai is featured by the Chinese women's clothing brand LILY. The show is part of the brand redevelopment plan. In this show, LILY put forward the concept of "new Chinese women". In addition to the super model Wang Qu you, Liu Chunjie, Chun Jin, Ning Jie, and other super model performing arts costumes, LILY has also launched dancers Duan Jingting, artist Karman, jewelry brand manager Ricochennn, model Ni Yi fan, and other different workplace women, directly performing LILY's "Chinese New Women" concept fashion in the show. During the opening ceremony of Shanghai fashion week, the new flagship store of LILY business fashion Nanjing East Road was also officially opened.
Menswear brand CABBEEN group
CABBEEN Clothing Co., Ltd., which was listed in Hongkong in 2013, now has four brands, including CABBEEN leisure, CABBEEN City, Cabbeen Love and 2AM (two o'clock in the morning). There are 5 wholesale distributors, 18 distributors and 127 two level distributors. 912 retail stores are operating in the mainland of China. (data from the mid 2019 report)
For the first time this season, Cabbeen, the designer of CABBEEN fashion designer, moved to Shanghai for the first time to achieve cross-border cooperation in costume design and Chinese aerospace culture.
Jiangsu sainty Limited by Share Ltd
Jiangsu Shun Tian Limited by Share Ltd's own clothing brand "Shun Tian /SAINTY", in 1998, "Shun Tian SAINTY" brand clothing was identified by the Ministry of foreign trade and economic cooperation as "the second batch of famous brand export commodities that are mainly supported and developed". As a clothing trade enterprise, SAINTY actively seeks changes to cope with the complicated and changeable foreign trade situation and realizes the transformation from OEM to ODM. The cooperative fashion publishing activities held in this fashion week in Shanghai can be seen as a new attempt by SAINTY (Shun Tian) to seek breakthroughs.
SAINTY (Shun Tian) is working together to design SHANGMUYE, the designer of intelligent sportswear, to build a cross border series of sports and fashion with the theme of "LAB travel". It is said that within the company of Shun Tian, there will be two new themes showroom for outdoor sports and fashion dress, which will provide all-round services for brand development.
　 Zhejiang Semir group
In October 15th, Semir group's children's clothing brand Barbara Balabala released the fashion series with the theme of "new cosmos" in Shanghai fashion week, hoping to open up the fine development of children's down areas.
On the MODE of Shanghai fashion and apparel trade exhibition, CABBEEN group will set up an independent stand in 2014 at 2AM, the young fashion brand. Zhang Yunhao, a brand designer, introduced to the "gorgeous", the brand started with jeans, and now has developed products for different groups according to the two product lines: purple and gray. As a brand established in Guangzhou, 2AM has participated in the MODE Exhibition for the first time and hopes to reach more customers in East and North China.
Leather brand DISSONA (Sanna) appeared in two different commercial exhibitions in Shanghai fashion week. Among them, Dissona placed the first order of the brand for buyer's channel in the "time hall". In addition, at the newly developed recycled fabric exhibition hall at MODE exhibition, Dissona focused on producing leather bags and began to explore more possibilities of recycled fabrics in bag design. At the same time, it also enriched the price range of products and provided more choices for consumers.
A series of products designed to focus on autistic families and children "all sh X fusion love" series has attracted our attention. After detailed understanding, it is found that this is launched by the brand "all sh" hand in hand with Hai Liang group. Among them, "all shush" is a brand new trend of Hangzhou's canran culture and creative Co. Carran owns the dominant international trade advantage resources of Zhejiang products. It has been engaged in the OEM production and trade export of silk fashion garments for nearly ten years, and has launched the new Hanfu brand caran carst and derived all kinds of lifestyle products. The headquarters of Hai Liang group is also located in Hangzhou. According to official website, there are 3 listed companies and 2 employees, and the total assets exceed 55 billion yuan. The involvement of transboundary "love autism children rescue" is one of the group's many public welfare brands.
Similarly, TOP100 Showroom, the headquarters of Orient Group, based in Shanghai, has been on display in MODE for many consecutive seasons. It integrates the industry's supply chain resources and strong fashion foundation, bringing together hundreds of unique overseas independent designers and European niche brands. This season, TOP100 Showroom has brought more than 10 brands including Taoray Taoray, Li Liming, and Kyrgyzstan's works of Chinese designers. It is worth mentioning that since last year, TOP100 has launched a joint creation with overseas designers, which is designed by the designer, and showroom is responsible for production and sales.
The R130 SHOWROOM of the Japan Broadcasting Group held the 2020 spring and summer fashion Ordering Fair jointly with NOT SHOWROOM in the second quarter. Most of the overseas brands were the first to display their brand series in China through R130.
　　 Boost the development of independent designer brand
In October 11, 2019, the Bailian fashion industry fund officially announced on the Ontimeshow exhibition site that it invested tens of millions of yuan in fashion trade exhibition, designer brand trading platform Ontimeshow, and invested nearly ten million yuan in the design collection platform Nound Nound (Round Round). This is another major layout of the fashion industry after the development of Bailian Group's international fashion center.
In October 12th, the Chinese listed company, the original design industry service platform of "Bao world", was released in the fashion week of Shanghai fashion week, and released the fashion new format mode and the 1WOR 2020 spring summer designer joint show. This "clothing world" has released a new format of digital economy fashion. It focuses on the introduction of designer brand into the platform in the form of platform operation and industrial chain empowerment, so as to solve the shortage and pain of independent designers in sales channels, traffic promotion and production organization, and help talented and creative independent designers to achieve commercial landing. Through the establishment of a complete brand IP incubation system, "clothing world" will gradually become the incubator platform for designer brand commercialization, and will continuously deliver the designer brand IP with fans community foundation, brand influence and high commercialization to the market.
In October 13th, the Jiangsu daily Textile Group Co designer brand AWAYLEE held a strategic press conference, announcing the launch of a small program to help China's independent designer brand develop in an all-round way, and promote the healthy development of designer brand with scientific and technological means. Jiangsu daily Textile Group is a cross platform and vertical connection of various fields of science, industry and trade enterprises from a fabric and clothing development and manufacturing trade.
　 Electronic business platform
Tmall
This year, Tmall continues to be a strategic partner of Shanghai fashion week. It has created a theme venue for the brand participating in Shanghai fashion week's showcase. At the same time, it also shared the business of Tmall trend center and many designers in the mode talk of MODE exhibition.
Speaking at a reception hall OPEN HOUSE CONVERSATION, Li Shengchao, director of Tmall fashion brand marketing, said that Shanghai fashion week touches more people with the power of China's new designers and Tmall. Through the big show release and Tmall's support, the brand side will gain more additional increments in the short term to speed up the commercialization landing process of the brand. For Tmall, in the past few years in Shanghai fashion week to Milan, New York, Paris fashion week's input, through the image recognition method to record the trend of the trend point, in the big data goods match the similar trend of goods packaging sales, to achieve the growth of the market.
At the same time, he also thought that Tmall might try to combine the designer's brand and Taobao's two ways of operation and development to communicate with consumers, pass more good designs, and release more brand potential in business.
YOHO!
October - 13 - 14, YOHO, the trend business platform, once again joined hands with China's new trend brand FYP, FAMCM and Lifegoeson to enter the main show of SS2020 Shanghai international fashion week. This is YOHO! The second time to lead the brand to Shanghai fashion week's main show, after that, YOHO! He has led the brand Roaringwild in the main show.
With the theme of "urban nomadic", "landscape society", "It s a bad day Not a bad life", we have launched three fashion shows of young people's insight and perspective, showing China and the world the new forces of China's current trend brands. And the introduction of capsule series, the continuation of the show is the concept of buying, in the goods App and YOHO!
In addition to the upstream and downstream businesses of the fashion industry, there are also several cross industry brand names appearing in Shanghai fashion week, for example:
Cargo Lala invited renowned designers and CHUYI.STUDIO director Liu Qing to design the work clothes for the truck drivers - little orange dress in Shanghai fashion Zhou Liangxiang.
The Changhong brand is working with the Chinese fashion brand NPC for cross-border cooperation. In the latter 2020 spring and summer series fashion show, it jointly created the "tide TV" T-shirt and the satellite rocket sweater, and launched the restricted bag with the concept of "good life and full enjoyment".
Hungry, X BronzeLucia launched a joint name for environmental regeneration. The BronzeLucia 2020 spring summer series environmental recycled fabric RPET, from cola bottles and mineral water bottles collected from the hungry blue planet intelligent recycling machine, is processed by plastic deep treatment to become an environmentally friendly recycled fabric. The two sides also joined hands with Mai long coffee to launch a coffee cup in Shanghai fashion week.