Monsel, Deputy General Manager Of Clothing, Li Qiang: Who Said That Chinese Wool Anti Cold Clothing Can Not Be Made Into "Canadian Geese"?

October 17th ~10 20, the Fourth International Winter Sports (Beijing) Exposition (hereinafter referred to as "winter Expo") was held in Beijing National Convention Center. Monsel Garments Co., Ltd., with its unique philosophy and high performance products, has received numerous visitors at home and abroad on the first day of its development. During the winter Expo, the reporter interviewed Li Qiang, deputy general manager of the company, and gave a detailed interpretation of Monsel's new products, new technologies and future market plans.


New products make temperature and manners coexist.


How can we stand out at the winter Expo, where all the world's enterprises are gathered? Monsel took the lead in this time. "We have brought this new product to overcome the shortcomings of traditional wool anti cold clothing which is heavy, bloated and washable, and give it a light, soft, warm and machine washable feature, which is both cold and warm. Li Qiang introduced.


It is understood that Monsel mainly serves the 28 year old ~45 year old fashion loving beauty in the city, but such a young man usually has a common problem - that is, "do not have the temperature to be gentle," and are not very sensitive to wool products. For this autumn and winter season, sacrificing health and exchanging fashionable consumption concepts, Li Qiang said with a smile: "that Munsell will let them" temperature two demeanor not wrong ", because our product concept summed up is" 321 ", let dressing to do subtraction.


Li Qiang said with his new product, he said, "three" is to completely abandon the autumn and winter season, "autumn pants + cotton pants + trousers" in three layers, three layers of complex collocation; "two" means that in work and business negotiations and other formal occasions, customers only need to "warm pants + pants" can be done; "one" means that only a product of Monsel can meet the dual needs of inside wear and thermal insulation and beautiful appearance, so that the fashion and tide people in autumn and winter season, "a settled" dream become a reality.


"Our latest four story windproof and warm keeping technology can be used for 10 to 30 degrees Celsius under different temperature conditions. It is warm and elegant. The product is made of Australian Merino wool and has excellent thermal insulation properties. The natural curl is naturally fluffy and stretches freely. It follows the movement of the human body naturally, springback and stretching, and is comfortable and skin friendly. The most prominent moisture absorption and sweating function of wool is that it can absorb sweat and moisture from the skin in the air, regulate the moisture of the human skin and keep the skin dry. At the same time, the wool also has antistatic properties, improve the micro environment, flame retardancy and other characteristics, and make the products of wool cold proof clothing popular among the public. Li Qiang told reporters.


It is noteworthy that the fabric and material of the product are also full of technology. "We import high end materials from Korea, Japan and Germany, and incorporate high technology elements such as graphene, copper modification, energy stone, plant printing and dyeing to give more attributes to clothing." Li Qiang said.


Ambitious outlook for overseas markets


In many enterprises of wool cold proof clothing, Monsel can stand out and rely on innovation. Today, while accelerating the development of the enterprise, Monsel continuously complements resources, integrates resources, and implements a win-win cooperation and multi-channel development mode with his business partners, directly butting 2000 stores nationwide, creating the first Yulin life museum with wool as the theme.


"We are preparing to launch a mascot of" little cold guards ". Li Qiang believes that with the further development of mobile Internet, the way of brand connecting users and obtaining user trust has undergone tremendous changes. Mascot has gradually become an important part of the brand because of its high affinity, high recognition, high interaction and high ductility, and has become the protagonist of brand vision and brand marketing. He said: "Tencent penguins, then Tmall's black cat, Jingdong's titanium dog. These brand mascots are not only deeply rooted in people's hearts, but also successful in shaping the brand image of enterprises and driving the growth of business revenue.


It can not be denied that under the market environment of consumption upgrading, the "lethality" of international brands to consumers is hard to resist. The most effective measure for domestic brands is to make themselves an international brand. "The wool cold proof clothing product has huge market potential. Why can't we make China's wool cold proof clothes into Canada goose?" Li Qiang believes that the time has come for Monsel to launch.


Today, while consolidating the Chinese market, Monsel has set his sights on a broader market. "We are no longer confined to consolidating the domestic market, but to expand into overseas markets and further expand and strengthen." After several rounds of research and in-depth research in the local market, Li Qiang revealed that Europe and the United States will become the focus of the future development of Munsell.