The Rise Of Brands Is No Longer The Only Foreign Brands.

Young people's consumption behavior and lifestyle are reinterpreting the trend and fashion of the new era, and redefining the consumption brand of the new era. Once upon a time, Chinese people were happy to buy foreign brand goods. Nowadays, they prefer our local brands.

With the rise of new domestic goods, the consumption trend of contemporary young people has changed. After 90 and 00, consumers are no longer the only foreign brands. Broadcasting British Corporation has reported that for a long time, many famous brands in the United States enjoy high reputation in China and are highly sought after by consumers. As China strives to foster local brands and backbone enterprises in strategic industries, eliminate inefficient and inferior enterprises and increase quality competitiveness, the competitiveness of Chinese brands is rising, and the dominance of some famous American brands is threatened.

According to Reuters, the dominance of us apple, Starbucks and consumer giant P & G in the Chinese market has been challenged.

A survey of China's 50 most popular brands released by Prophet, a marketing consultancy, showed that foreign brands that had never been in the Chinese market before were in Waterloo this year. Apple dropped from the top fifth in 2017 to ten, while Nike plummeted from sixth to forty-fourth. A sharp contrast is the strong rise of domestic brands. Of the 50 brands listed, 30 are Chinese brands, which were 18 only two years ago.

Reuters quoted the data of Bain and kaydo, and Chinese brands accounted for 75% of China's fast moving consumer goods market in 2017. Five years ago, the share of Chinese brands in the market was 66%, and the market share of US brands in the past five years decreased by 10%.

It is undeniable that in all aspects of life, people are more and more inclined to use local brands. Brands like HUAWEI, GREE, and Erie are increasingly favored by consumers.

According to the bain consultancy report, the field of Chinese local brands catching up with international competitors in 2017 was mainly concentrated on 21 kinds of consumer goods, such as skin care products, shampoo, infant milk powder and so on. China's local brands grew by 7.7% in 2017, while international brands increased by only 0.4%.

"The mystery of foreign brands is gradually disappearing, and good local brands are more popular," concluded Benoit Garbe, a senior partner of platinum in Shanghai. Those local enterprises that are well versed in the operation of Chinese cultural elements have shown vigorous vitality. The "Lining China" sweater on their chest is especially popular, and the Chinese style "Tea Face delight" is favored in the consumer and capital markets.

Nelson released the two quarter of this year's China consumption trend index report shows that, with the rise of national sentiment, 68% of Chinese consumers prefer domestic brands, even if 62% of consumers buy foreign brands, domestic brands are still the first choice, and 61% of consumers believe that sex ratio is an important decision-making factor in the purchase of domestic products.

Foreign media reported that American brands such as Pampers, Colgate toothpaste, Mead Johnson infant formula and so on, the market share in the past five years has dropped by 10%. At the same time, the market share of Chinese brands such as nourishing shampoo and hundred antelope skin care products is expanding rapidly.