Black Technology Helps To Win The Market In Sports, And DSM Is Earning Billions Of Euros In Revenue Every Year.

With the change of lifestyle and fashion trend of beneficiary consumers, sport has become the fastest growing market in the clothing market in the past 5 years. At the same time, due to the higher functional requirements of sports apparel and the stronger scale effect of R & D and advertising, its market share has become more concentrated. The growth of Anta, Lining and XTEP has been better than the industry average in recent years, and the trend is still continuing in 2019.

On the "DSM riotous sports day" held at the headquarters of the Holland Royal DSM group in Pudong New Area, Zhangjiang hi tech park, Shanghai in October 22nd, the reporter learned that the global scientific enterprise focusing on nutrition, health and green life joined hands with Sunweb, the professional elite bicycle team, to promote the "healthy China 2030" action plan and strengthen the commitment to promote healthy lifestyles in China.

DSM said that the company was constantly innovating in sports nutrition, materials and personal care, and introduced more powerful, safer and more sustainable solutions and technologies to provide strong support for professional athletes preparing for major competitions such as the 2020 Tokyo Summer Olympic Games and the 2022 Beijing Winter Olympics. From the Olympic Games to the tour de France and other events, DSM has been involved in sports for many years in the world.

Dr. Jiang Weiming, President of DSM China, said: "just as sports and athletics have no end in pursuit of excellence, innovation must also move forward in order to improve athletic performance. Based on scientific solutions, DSM provides excellent protection for professional athletes and promotes recovery, which brings key advantages to competitive sports. As a professional elite bicycle team Sunweb trusted partners and sponsors, DSM constantly break the boundaries of science, to provide advanced solutions for athletes.

The Sunweb team has used a series of DSM high quality, sustainable products and solutions in various high-end events, including the recently concluded cycling Guangxi cycling race. The team's riding strap shorts and jacket fiber protective layer are all reinforced by Dinima's. The strength of this material is 15 times higher than that of high quality steel, but with lightness and comfort, the garments made of Dinima's fiber can better protect the riding athletes from reducing the typical bruise while bumping, and allowing bicyclist to ride freely.

According to the introduction, Dinima is a high-end brand of DSM, which covers the development and production of ultra high molecular weight polyethylene (UHMWPE) fiber, UD and fabrics. Dinima's fiber sets are lightweight and high strength. Under the same quality, its strength is 15 times higher than that of high quality steel, and it is 40% stronger than that of aromatic steel. Its light weight, excellent protective performance and durable characteristics make it trusted in law enforcement and protection, maritime marine engineering, offshore, medical, sports and lifestyle, fishing, outdoor equipment, automobile, renewable energy, personal protective equipment and so on. Dinima also should be widely applied in international and domestic sports brand products.

DSM also provides FLORAGLO OPTISHARP lutein and OPTISHARP zeaxanthin for motorcade. Dynamic nutrients protect eyes from destructive blue light, enhance visual ability and significantly shorten rider response time. At the same time, in order to help the riders better after the game recovery, the team is also equipped with DSM PeptoPro, poly peptide peptide, Fruitflow, and so on. In addition, the team used the DSM millennial sunscreen cream SPF30. The upgraded sunscreen formula was specially designed to protect the rider's skin from long term and high-intensity matches from sunburn.

DSM not only provides sports solutions for professional athletes, helps them prepare for important events, but also provides comprehensive innovative solutions to ordinary Chinese consumers to meet their growing demand for high-quality personal care, nutrition and sports products. DSM is committed to promoting healthy and sustainable lifestyles, will continue to progress, through innovative solutions to promote the healthy life of consumers, and together with customers and partners to advocate a healthier and more sustainable future.

Data from Euromonitor show that the market size of the domestic sporting goods industry increased by 19.5% to 264 billion 800 million yuan in 2018, which is expected to reach 434 billion 600 million yuan by 2023, equivalent to a compound annual growth rate of 10.4% over the 2018-2023 years. According to the insiders, the sporting goods industry still has huge market space, and it is expected to maintain steady and rapid development in the next three years.

Data from the organization also showed that in 2018, the global sports shoes and clothing market exceeded US $330 billion, and the Chinese market size was about $40 billion 100 million. China's per capita sports shoes and clothing consumption expenditure was only 28.8 dollars / person, compared with Japan and Europe and the United States, there is still a big gap. It is estimated that the overall size of China's sports footwear market in the next five years will reach 65 billion US dollars from CAGR9%+ to 2023.

Ju Xinghai, an analyst with Guosheng securities, said that in the short term, the participation of the residents, the popularity of sports events and the rise of sports fashion made the segment market enjoying a high degree of popularity. Anta, Lining, Nike, ADI, 2018, the Greater China market revenue growth rate is 44%, 18%, 21%, 20%. Its sports and fashion brands FILA, China Lining, AJ, coconut series are brilliant, and the trend is still continuing; and the largest retailer of the lower reaches of the world has kept the inventory turnover for three consecutive years in 103 days, which shows that channel sales are very healthy.

At present, the sports shoes and apparel industry in the global market is showing a competitive pattern without borders and double competition. Nike and Adi firmly occupy the top two seats in the main consumer markets (global CR2 is 28%). On the contrary, China's market structure is more concentrated. In 2018, the market share of four companies of Nike, ADI, Anta and Lining reached nearly 70% (VS2009 45%), and the upstream and downstream industry chain has formed a leading industry dialogue pattern. Upstream Shenzhou International is the largest sportswear manufacturer in the world (accounting for nearly 20% of Nike's orders), and is gradually cooperating with the leading brands in China. The middle reaches brand is the four largest, while the downstream is a large professional sports retailer (Tun Bo / Baosheng accounts for about 15%/10% of the Chinese market) and the brand closed distribution system coexist. The above industry chain pattern will make the market competition pattern more stable in the long run.

Judging from the observation, sports shoes and clothing products have professional and technological attributes, leading brands have advantages in technological innovation. In 2018, Anta and Lining invested 3% yuan in research and development, and the R & D cost rate was around about 6/2. The use of hi-tech materials in products will be the essential elements for long-term sports shoes and clothing companies to participate in the competition of global brands. At present, the sports footwear industry is at a high boom stage, and the future space is broad. The competition pattern of all links in the industrial chain is stable, and the strong and strong will become increasingly obvious.