Machu Picchu Is Getting Closer To China. Peru'S "Luxury Tour" Leads The South American Continent.

Hiram Bingham, the most famous luxury sightseeing train in South America, is on the Machu Picchu Remains. It is a retro tonal tune of the Oriental Express which was galloping in Europe and Asia hundreds of years ago. The positive interaction between the bands and passengers makes visitors feel the joy of traveling.

In the past few years, the United States has been the top ten list of the most popular destinations in China. However, last year, the number of Chinese tourists traveling to the United States was down 5.7% for the first time since 2003. "In the 1-9 month of this year, tourism in South America increased by 70%." He Yi, chief executive of Ctrip's high-end customization, told the twenty-first Century economic report.

The growth rate is so high that it is not because the tourism base of South America is too low. In fact, in the past few years, South American tourism has been keeping high temperature and maintaining high speed growth, especially this year. Deng Jiangfu, a Chinese tour guide in Lima, Peru, has had several group reception tasks this month. Moreover, he found that after 2016, the number of tourists from China's luxury group was much larger and the consumption power was amazing. "The daily consumption can reach 1500 dollars." Deng Jiangfu said that these consumption are additional autonomous consumption beyond the tour fee. If the group fee is added, the whole group's consumption power will be considerable.

Sandra Doig Alberdi, deputy director of the Immigration Department of Peru Tourism Bureau, confirmed to the twenty-first Century economic report that the number of Chinese tourists to Peru is increasing rapidly. From 2016 to 2017, the number of Chinese tourists to Peru increased by 22% over the same period last year, and increased by 20% in 2018. She revealed that in recent years, the number of Chinese tourists has been catching up with the first Asian tourist destination in Peru for many years, while the Chinese consumption power in Peru has already exceeded many countries.

Machu Picchu Remains, Peru. IC photo-

South American imprint

Deng Jiangfu, an emigrant from Guangdong, China, moved to Peru with his parents in his childhood. When he grew up, Deng Jiangfu became a tour guide. He took many tour groups in many countries. Although he also brought Chinese regiments in his early years, there were too few Chinese tours and the tour fees were not so high.

According to the data provided by Peru Tourism Bureau, there are only 12180 Chinese tourists in Peru in 2012. A large proportion of them may be on official business trips. Peru's travel as a destination is rather limited. Before that, fewer Chinese will travel to such a faraway country.

Sandra Doig Alberdi also admits that the Chinese outbound route is first neighbouring countries such as Japan and South Korea, Southeast Asia, and then to Europe, Africa, Oceania and North America, and South America as the farthest continent far away from China. However, she believes that this has led to the early Chinese travel baptism of the Chinese people, to travel in South America will be more mature and rational, and more economic capacity, just to adapt to the characteristics of South American travel. In a word, it can be called "not seeking much, but seeking refinement". "Essence" can be reflected in the pursuit of tourism quality, and can also be reflected in the quality of tourists.

So five years ago, when the Peru Tourism Board began to promote in China, it chose "luxury tour" to focus on the luxury travel routes and resources of Peru. As a matter of fact, luxury tourism is a small incision at the top of Pyramid, but I didn't expect to get a strong response when I was promoting it in China.

The number of Chinese travelled to Peru began to jump. The number of Chinese travelled to Peru before 2014 increased by only a few hundred a year, and began to add thousands of new people every year in 2014. In 2014, there were 16607 people, 19243 in 2015, 25648 in 2016, 31228 in 2017 and 37609 in 2018. This year, 1-8 people have reached 26610 in 2016, exceeding the whole year's data.

"2016 is a demarcation line." Deng Jiangfu recalled that after 2010, many domestic tour groups began to play, most of which were played by two or three South American countries. But since 2016, a large number of extravagant small groups have been produced, and most of them are deep and expensive for one country or two countries.

Sandra Doig Alberdi told reporters that in October 2016, visa was relaxed, and China could travel in the US, Schengen, Canada, Australia and the United Kingdom visas without applying for a Peru visa, which accelerated the growth of the number of people entering the mainland of China. Before 2015, the proportion of leisure travelers was less than 20%. Since 2017, leisure travelers have increased rapidly. In 2018, the proportion of leisure oriented tourists is about 42%, and is increasing.

In 2018, Peru received 4 million 400 thousand tourists from all over the world, an increase of 10% over the same period last year. Regional analysis showed that the number of tourists from mainland China increased by 20%, the number of tourists from the Taiwan market in China increased by 18%, and that of tourists from the Hongkong Market of China increased by 39%. In 2018, Peru received about 50 thousand Chinese tourists. By region, more than 37 thousand tourists from mainland China, more than 8300 tourists from Taiwan, and slightly less than 4200 tourists from Hongkong.

Another data from Sandra Doig Alberdi is also interesting. She revealed that in 2018, South America attracted 272 thousand and 600 Chinese tourists to visit, an increase of 3%. But in the same period, Peru accounted for 14%, which led to the tour market in South America.

"Wild extravagant" Peru chasing people pursuing

Why does Peru attract so many Chinese people to visit? Sandra Doig Alberdi thinks that Peru has world-class resources, such as the Machu Picchu Remains of the seven wonders of the world, the world cultural city, the ancient Inca Empire capital Cuzco, the Amazon River Valley scenery, and the second deep canyon of the world. It has rich sources of Humanities and natural tourism, and the Inca civilization has something in common with Chinese civilization. It can arouse the resonance of Chinese people, and rich food culture, and the rich luxury tourism resources can provide rich travel experience.

This is like a promotion word for every tourist bureau. What is the feeling of tourists?

On the afternoon of October 18th, Liang Ruixue, a white-collar girl who had just landed in Beijing, was interviewed by the twenty-first Century economic report, because she just finished her trip to South America for nearly three weeks.

"I felt the magic of the south, and told me that the next flight was cancelled because I was at the airport for six hours to buy second days' ticket because the airline was bankrupt." Liang Ruixue flew for thirty hours and arrived in Lima after a sudden accident. The local airline Peruvian of Peru went bankrupt. The local airport staff would not speak much English, so that the tourist who had traveled to many countries was deeply helpless. This unexpected episode did not affect her mood. Apart from the traffic and language inconvenience, Liang Ruixue had a good impression of the trip to South America. "I really like it. It is really beautiful. "Liang Ruixue told reporters that she spent more than ten days in South America, spending his time in Peru, because the Machu Picchu ruins and Amazon River need enough time to experience in depth, and the local natural scenery and cultural history also make her intoxicated. Liang Ruixue didn't even have enough time to go to another place to go on a hiking trip to the Inca road.

For Tao Xinxin, a Shanghai leader, she is another way of opening up in Peru. "We spent three days in Lima eating six very famous gourmet restaurants, three of which are Michelin restaurants." Tao Xinxin said that Michelin restaurants in Peru are surprisingly rare. Now some people come to Peru to play with food, such as her eating friends with her.

Deng Jiangfu explained to the twenty-first Century economic report that there are lakes, mountains and rich products in Peru. The Inca civilization and Spanish culture have deeply influenced the Peru cuisine. Therefore, Peru cuisine has integrated many cultures, and Chinese and Western countries have a high degree of acceptance.

"The cuisine in Peru is quite appetites to Chinese people." Tao Xinxin said that in addition to eating to catch the stomach, there are quite a few good El Luxor Hotel in Peru. Six of them went through the five classic El Luxor Hotel in Belmond group in Peru, and experienced the Machu Picchu Remains, the old palace and the monastery in Cuzco, and the scenery in the Colca Valley in the south of Peru.

To Tao Xinxin's special excitement, she went to Machu Picchu Remains to take the most famous luxury tourist train in South America, Hiram Bingham. Her luxurious classical tone was very retro tonal with the Oriental Express which was galloping in Europe and Asia a hundred years ago. The positive interaction between the bands and passengers made them feel the joy of traveling.

In addition to this luxury train, Peru also has another luxury tour Belmond Andean Explorer, which is very popular in southern lakes and Grand Canyon. But the minimum consumption of 3000 dollars per person is destined for luxury travel. Surprisingly, the proportion of Chinese in this line is getting higher and higher.

Belmond Andean Explorer's Train Manager Cristopher Mendoza told the twenty-first Century economic report that although most of the European and American guests are now, almost every train will have Chinese customers to join, sometimes even a group of Chinese tourists will take part. For example, in September 19th, more than 20 guests from Taiwan, China, almost half of all train carriages were packed.

Luxury tour in South America

Cristopher Mendoza said this group of Taiwan tourists is a typical luxury tour group. In twenty-first Century, the economic report outlined the general situation of luxury tour groups through talks with its members and tour guides.

A group tour guide, Mr. Chen, said that the group of tourists was rich in Taiwan. They were older, but they went out to play each year. They only had a trip to a country in Peru for 14 days, and the group fee (excluding air tickets) was NT $500 thousand per person, or about 110 thousand yuan. If combined with the price of business class round-trip, it should be around 16 or 170 thousand yuan.

The 110 thousand yuan tour package covers the experience of many El Luxor Hotel, two classic luxury trains and the exclusive viewing and interpretation of the classic scenic spots, including the meals of the most famous restaurants in Peru.

As represented by the Taiwan delegation, the Chinese tourists who travel to South America actually are also rich people over the age of 40. "South America is far away from China, with long flying time, expensive tour packages and complex visa. It has always been a niche market for outbound tourism in China. Distance and price decide that Chinese tourists to South America must be rich and have time, and the actual customers are mainly concentrated in the crowd over 40 years old. Guo Ming, chief operating officer of Honghu tourism, also revealed that this year's Sino US trade war has affected the willingness of Chinese tourists to the United States. Most of the travel agencies in the market have been shrinking in North America, so many American businesses have been thrown into the South American market. At the same time, with the development of airline routes and visa becoming more and more convenient, the market prospect of South America is promising.

"The tourism market in South America has increased by about 10% over the same period this year." Qin Tianyu, chairman of DISTA TRAVEL Guangzhou international travel agency, introduced to the twenty-first Century economic report that the destinations of South America were also gradually favored by high-end tourists. Peru, Brazil, Chile, Argentina, Ecuador, Panama, Columbia, Bolivia and other South American homes became the growth point of the tourism market.

"South American countries will be the next hot tourist destination." Qin Tianyu pointed out that in fact, South America is a very mature tourist market. South America, as a vacation garden in North American countries, has relatively improved its tourism infrastructure and services. South America not only has many world-class tourism resources, but also occupies half of the border area of Brazil, Argentina, Argentina, Peru and Machu Picchu. There are also different ways of accommodations, ranging from CYTS, homestay to Castle Chateau and five-star hotel. The unique culture and cuisine of South America are also enough to attract Chinese tourists to visit. He disclosed that high-end luxury tourism has reached 60%-70% in recent years and has been increasing year by year.

Guo Ming revealed that the most frequently visited destinations for the Swan visitors in South America are Peru, Chile, Brazil and Argentina. In the first half of this year, the South American business accounted for 26% of the total business in the Americas, an increase of 38% over the same period last year. He revealed that the number of teams choosing South America as the destination of Business Awards tourism is also increasing.

"In recent years, business awards tourism has accounted for 43% of the tour in South America, especially for public inspection and incentive travel." Qin Tianyu explained that mining industry is a traditional industry in South America. Manufacturing industry is the fastest growing in the South American economy. Steel, automobiles, chemicals, rubber, electrical appliances, metal products, machinery and equipment and other industries already have considerable strength. Most countries in South America have developed meat processing, sugar making, beverage, leather, textile, clothing and shoemaking. In addition, sugarcane, bananas, coffee, cocoa, rubber and other output rank the highest in the world, and the agricultural potential is huge. "The development and exchange of these industries in China and South America have led to more and more business visiting groups going to South America."

While looking at the prospects of MICE customers, Sandra Doig Alberdi also admitted that Peru's reception capacity is limited at present, and I am afraid it will not be able to carry too many tourists to visit. She said that if Machu Picchu was protected by site protection, 3500 people were allowed to enter the park every day. Therefore, the government of Peru is looking for more scenic spots to disperse tourist demand. Such as southern Arequipa scenic resources.

She also pointed out that the traffic problem is also a short board of Peru's tourism. Therefore, the Peru government is actively expanding or building the new airport. The airport expansion plan in the capital Lima is expected to be completed in three or four years. The new airport in Cuzco is also planned, and will start in five years.

Although many South American countries including Peru, Argentina and Brazil are actively promoting tourism in China, there are still some difficulties for South American tourism to become a burst point. "There are too few guides in Chinese." Deng Jiangfu believes that the most missing part of the market is a good Chinese tour guide. According to its disclosure, there are only about 50 Chinese tour guides in Peru, who are extremely short of hands, so Deng Jiangfu and his friends are busy in the busy season.

Guo Ming believes that most of the South American tourism bureaus have not yet set up independent departments in China. Many of the promotion efforts have fallen to the consulate business office, and many destinations have not yet entered the Chinese tourists' vision. In addition, the South American tourist market is still dominated by European and American tourists. Most of the tourist attractions and hotel services are in English, Spanish or Portuguese. Therefore, it is hoped that more and more Chinese translation services (including written manuals and scenic Guides) will be available in South American destinations, scenic spots and hotels.

Guo Ming also mentioned that due to the instability of visa services at the US consulate, it is hoped that the South American countries will have a more convenient independent visa policy, which will provide the greatest convenience for tourists who want to visit South America.