Shanghai Fashion Week MODE Exhibition Tenth Season: Cool Power, Endless Exploration

10 in mid and late, the whole of the fashion week was again wrapped in fashionable fashion. 2020 spring and summer fashion week in Shanghai is hot. New world Taiping Lake main show and Changning World Trade Center MODE clothing and accessories exhibition hall surges. Two venues are playing a role in interpreting Shanghai's fashion and pragmatism.

Over the ten quarter, the cumulative 4000+ brand new debut, determined to become "Asia's largest order season" MODE exhibition is more and more promising. In this single season alone, more than 1200 brands and more than 6 professional spectators have been ushered in, and the proportion of buyers and agents has reached over 60%, a record high. Over the past few years, MODE has been committed to promoting the improvement of the fashion industry chain and opening up the precise entrance of designer brand to China and the global market. After a season of training, it is getting closer and closer to the goal of "experimental" and "maturity". To be exact, it is because of the clear-cut grasp of the "young" force and the clearer personality.

MODE site map.

"Buying and buying" new materials will make the world more interesting.

Youth means cool. It means stretching and exploring. The whole D Pavilion of MODE exhibition is a highlight of the exhibition. This is the first time that MODE has gone to the upstream of the industrial chain, with the theme of "renewable Regeneration" as the new fabric trend exhibition area. The practicality of Shanghai's city is that experimental exploration is not the end, and landing and application are equally concerned. Therefore, the focus of this fabric trend area is to build a bridge between designers and Fabric Companies in production and R & D, and explore the possibilities of designing new fabrics and going to the market. It has an independent Name: "material SPACE".

In this space, the "fabric library" is as striking as its Slogan: "it affects commerce from the source of fashion". This is a nonprofit material design and development center founded in Hangzhou in 2015. "We want to show the true level of Chinese original technology materials, and focus on using them, that is, to commercially run them." Founder Ma Daixia said. The fabric library has more than 50 cooperative designers and twenty or thirty cooperative brands, making the landing of materials experiments easier. On the spot, we have a brand name "encounter" bench with a cooperative brand. The leather surface of the temperature sensitive surface will show a clear handprint pattern. The bench can feel our existence as a living body. There are also products of Dissona, CHOCO CONCERT and other brands, including all kinds of finished products such as soybean fiber, polyester regenerated line, nylon and other degradable materials. Some of the exhibits have been bought and sold online and in physical stores. Speaking of the theme of this year's "SPACE" theme, "renewable Regeneration", Ma Daixia's understanding is that "regeneration is a big environmental concept. It needs the government environment, media guidance, productive power and purchasing power of consumers." Our effort is to increase its availability from the source and from the technical level.

Down-to-earth practice of "sustainability"

COFFEE PSYCHO is a brand born in Shenzhen, featuring environmental protection and regeneration. Hu Jiawei, a founding designer, graduated from University of the Arts in San Francisco. He showed his waste chips, cell phone shells and some waste leather products, and then explained the utilization process of coffee residue fibers: drying, carbonization, forming masterbatch and flour. These coffee dregs and fiber clothing feel good, the important thing is that the price is not expensive, fully adapted to the consumption ability of ordinary young people. "Our price is not expensive. We hope that consumers will first accept the concept of sustainable fashion and then be attracted to design. We can't ignore design because of environmental protection. " Hu Jiawei used 3D to create a series of decorative T-shirts printed on polar bear skull, which tells the story of the environment and reflects the good design skills.

After graduating from the London Fashion Institute in GOLD CORNER, the main designer, Liang Jie has been exhibiting Mode for three consecutive years, and has gradually become mature in business. "Now it will interact with the market better, and be closer to the guests in the design and edition.

It began to share with some supply chain factories. " Her exploration and practice in sustainable fashion, including the transformation of inventory products, the selection of wastewater recycling plants to produce cowboys, and so on, "sometimes cost a little bit more, but it is entirely affordable for young people."

MATCH SHOWROOM, the first Showroom in Hongkong, brings 10-15 brands to the Mode exhibition every year. Since 2016, brand shuffling focused on sustainable development, and opened its first physical store in Hongkong in 2018. Up to now, 1/3 of the brands come from Finland, Sweden, Japan and other national projects. MATCH SHOWROOM founder Lei Yun also serves as the director of SHOKAY brand: "SHOKAY is the first enterprise to develop yak hair in Tibet. Every year, we send knitting teachers to Tibet to teach local women to weave and provide jobs for them. And more product processing links, we put in the base of Chongming. Yak hair is a material that is more easily molded than wool and is easier to collect than cashmere. In summer, the yak flock is easy to collect, but it doesn't hurt animals like cashmere. " SHOKAY's down-to-earth practice of "sustainability" is also reflected in the whole yak dyeing process, as far as possible to remove chemical methods, use natural molds to fade, and dye natural dyes on 50%-60%.

New designers explore "Chinese elements"

In fashion week, many young designers are the educational background of first-class design institutes abroad. How does this generation of designers understand and apply Chinese elements? What are their explorations? What will it bring to the future fashion?

Hu Jiawei, the founder of COFFEE PSYCHO, grew up in Northwest China. The colorful cave paintings are the most profound experience left by Chinese elements. When he received design education in the United States, he thought more deeply about traditional aesthetics: "Chinese tradition is very beautiful, very special. Because it is easy to be destroyed, so people dare not try. In fact, many elements in tradition are desirable. For example, color. The ancient costumes, architecture and interior are bold and interesting. Especially those cave murals, many of which are the color of rare mineral powder, with subtle and advanced beauty. For Chinese elements, I do not know much about the story, but I will study it in visual communication.

Another returnee designer, Leaf Xia, graduated from the Parsons design school in New York, USA in 2015. The brand of the same name began operation in 2016. Her design has distinct New York imprints, and her design thinking is open and diverse. In this season's theme of "Spring River and moonlight night", Leaf Xia tries to interpret its traditional elements in its own way: "in fact, it is more like a profile movement. You can see the use of some Chinese characters, but it will not be too obvious. I use traditional elements, but express the feeling of maiden, just like the brand DNA emphasizes, "brave girl heart". In fact, this is a reflection of my own experience: from a student to an entrepreneur, facing challenges everywhere and being brave. It's not easy to be yourself, sometimes you have to sacrifice a lot. I want women to be more genuine and curious and have their own opinions. Leaf Xia is a cutting-edge designer who has grown up in London Fashion week. The Mode exhibition of Shanghai fashion week is the first commercial platform she has ever met. "The school's education is good, but it's closer to a dream and vacuum state, and Mode makes me think about what brand is, and rethinks the relationship between design, design and people."

Talking about the understanding of traditional elements, Leaf Xia pays more attention to the spirit of people and people: "living and studying in New York for many years, at the beginning, Chinese elements were not too bold to touch. After returning to China in 2016, he wanted to make brand, cross boundary and contact various kinds of people in China, so he wanted to add something beyond New York's DNA. These people I have contacted have contributed to my understanding of China. We Chinese women have very tough things. Just like the women in the Tang Dynasty, they are very characteristic and have strong self-consciousness. They will be different in makeup and dressing styles. They are very brave. This is consistent with my brand DNA. This touched me. These beauty are reflected in this season's "spring river flower moon night". I want this series to be very modern. It is a post-90s designer's interpretation of Datang from New York to Tang Dynasty.