NEIWAI Underwear Completed 150 Million Yuan C Round Of Financing

In October 2019, the underwear home sports lifestyle brand "NEIWAI inside and outside" announced that it won the C round financing of Qiming venture 150 million yuan, and the light source capital was the exclusive financial adviser.
After the financing, we will further increase investment in product development and expand channels at home and abroad. We will continuously enhance the operational efficiency of the new retail data and expand the brand influence, and become the best way to understand contemporary women's inner and outer needs.
In 2015, it won the Pre-A round of the real fund and got the investment from Kai Fu capital in 2016. The real fund and the tens of millions of yuan A round of financing were launched. In 2017, the 70 million yuan B round of financing was completed, and the leading Party was invested by Vertex.
Inside and outside was set up in 2012, from the "do a body and mind free underwear", and by virtue of the continuous exploration in the non steel ring underwear market segmentation, in recent years, it has steadily expanded to become a lifestyle brand of men's pajamas, home casual wear, sports and leisure, home fragrance and so on. A large number of female consumers have been attracted by the pursuit of comfort, texture and design inside and outside.
In April this year, Liu Xiaolu, founder of the global fashion innovation and investment forum, said: "inside and outside is essentially a product driven company driven by design. It starts with comfort, and not only comfortable, but satisfies a wider group of people through meaningful and superficial design. In different scenarios, the functional requirements of underwear are encouraged, and more women are encouraged to understand themselves better through underwear such a product that is closest to the body.
As an online start-up brand, Tmall and Top5 have successfully completed the online to offline development in the past three years, becoming a successful example of the new retail brand. This year is a year of rapid progress between the inside and outside outlets. At the end of 2018, there were 26 outlets in and out of the market. Up to now, there are 60. At the end of the year, there will be more than 80, covering the high-end core business circle of the second tier provincial capital cities. It is expected that the next 150-200 stores will be opened next year, and the first overseas store will be opened in San Francisco in the first half of next year.
As a brand representative of China's new consumption field, he insists on making meaningful design both inside and outside, expecting to meet the functional needs of the wider population in different scenarios, creating a tacit understanding between people and clothing, and having emotional connections with temperature, and encouraging people to explore and understand the inner and outer world. The mental strength released by both inside and outside is in line with the attitude of contemporary women to be "self satisfied", independent, real and comfortable, and continues to convey the spirit core of the brand to the public through accurate brand promotion and product series.
In the first half of 2019, in the first half of last year, on the basis of "inside and outside, you know everything" last year, I launched a series of brand movies: "I am SocialBeta, I am my own" series of brand movies. By the close friend of the brand, the new director of wheat as the brand spokesperson, cuckoo, the close friend of Tan Yuanyuan, and her own three short films, to understand and record the internal and external roles of women in multiple identities. This series of videos has attracted a lot of attention in social media, and has been rated as the most popular brand advertisement in the first half of 2019 by SocialBeta. In the second half of the year, a brand new documentary "NEIWAI touch in the sea of man" was launched, aiming to continue to focus on and connect more contemporary women with multiple living conditions.
Product level, through the development of category and brand promotion strategy, enrich the age and level of brand people, fill the category blank in user life scenes, and expand user base. This year, in collaboration with the lingerie companies in Japan and abroad, we developed an underwear product which is suitable for women with large size and large cup based on the form of stainless steel rings. At the same time, we successfully launched the Neiwai petite girls line product for 18-25 year old young people.
Inside and outside, the independent brand line NEIWAI ACTIVE sports line was set up, and the chief Tan Yuanyuan of the San Francisco Ballet Group launched the Active dance series. Ballet as an ingenious entry point, integrated the sports underwear category and the overall brand style inside and outside, forming enough brand differentiation. This year's Active sports series has become the fastest growing brand category. The first NEIWAI Active will open shop in Shanghai at the end of this year. To this end, in the key cities such as Shanghai and Beijing, they signed their own sports brand ambassadors, regularly carried out offline sports community activities, and expanded the influence of sports brand.