Can The Turning Point Of Textile Market In 2019 Follow The "Double Eleven" Attack?
With the autumn trend gradually coming, we visited the clothing market in the city, and found that the fashionable ladies' autumn clothes such as the small fragrant wind commuter suit and so on were popular with customers everywhere. The orders for frequent orders were frequent. At the same time, the winter wear down garments had been listed, merchants from Heilongjiang, Jilin and other provinces were keeping a close watch on the listing cycle. Guangzhou's clothing industry is currently in the hot situation of the autumn and winter clothing purchase tide.
Market traders: Little fragrant wind suits become the trend of women's wear this autumn.
Wholesale market, shops in various shops, but everywhere can be seen everywhere in the long sleeved autumn and winter fashion.
In a fashion shop called TaltlaT in the women's clothing area on the five floor of the white horse market, the landlady told reporters that since the late July, the autumn clothing has been stocked this year, and in October began to start the fashionable winter dress with thin money. "As in previous years, the time of nine and October is hot in Guangzhou, but we are in the transitional stage of the autumn and winter coexistence to the whole country."
In the white horse clothing market, most merchants are mainly based on the "fast fashion" sales mode with many small quantities, so as to meet the different needs of consumers. Therefore, there are more orders for customers.
She also said that from the customer's additional orders, this year's women's autumn clothing, small wind breeze commuter suits are particularly popular, "customer feedback is more popular than in previous years, so far our shop has added thousands of small fragrant wind suit. Correspondingly, we have more orders from the upstream market, such as Zhongda textile business circle, etc.
This year's fashion autumn women's wear is popular.
From August onwards, the store went on the "new" long sleeved T-shirt. In September, we bought thick and thin sweaters. In October, we began to stock down the down garments. "At present, customers from Beijing are placing orders from our wholesale sweater, downstream retail outlets in the province or buying T-shirts, and customers from Southeast Asia, Vietnam and other places to enter the autumn men's clothing."
Unlike the more fashionable and changeable women's clothing, this year's most popular autumn and winter men's wear is mainly based on the foundation: "for example, the seamless T-shirt is not stitched, but is made with special glue machine. The quality requirements of clothing products are relatively high, so customers from other provinces usually come to Guangzhou to get goods from the wholesalers who are familiar with trust."
Northern merchants are watching Guangzhou down jacket Market.
In the white horse clothing wholesale market, some shops have become the supply source of the down season clothing in the north area. In a "LADYERHENG" franchise women's wear shop, the reporter saw that the shop was already full of various styles of thick down garments.
Because the stores are connected with downstream customers from different regions at home and abroad, we need to strictly follow the different seasons, and season the fashion in season. "We launched the autumn dress in July 1st and left it on time in September 10th to update the down jacket winter dress, because from September to the end of October, it was the period when the North customers came here to buy winter clothes."
Miss Zhu said that every year, businessmen from northern provinces like Heilongjiang and Jilin will keep a close eye on the listing period of the winter clothing in the Guangzhou clothing Market: "customers from the southern provinces will not start to buy their down garments until the end of November, and sixty percent of the down garments are tourists from the north." She said that in January 2020, the lunar new year was coming. As the distance from the new year approached, merchants from other provinces stepped up the pace of storing winter clothes.
Upstream market side: it is expected that the hot market will continue until mid November.
In view of the current upsurge of coexistence of autumn and winter clothing in Guangzhou's clothing market, the relevant business departments of the Guangzhou International Textile City in the upstream market revealed to reporters that, despite the double pressure of declining inventory and profit point, sales of textile fabrics (except individual varieties) and accessories decreased to varying degrees, but sales of knitted fabrics were basically unchanged from that of last year.
During the National Day this year, the passenger volume and sales volume of the market increased substantially compared with the pre holiday period, and the wave of the wave of purchasing boom is expected to last until mid November.
Orders for textile enterprises increased by 30%.
First of all, let's look back at the textile market before September. The "gold three silver four" is short of firepower, the market is fleeting in the busy season, and early into the off-season at the end of May. "Kim Gu" is not nine, which is a summary of the textile market before September. After October, the textile market has changed significantly. The fabric of the autumn and winter has been warming up, and the conventional chemical fiber fabrics have begun to loosen, and the market is showing an overall upward trend.
Shang Xuan Textile: orders increased by 50% in October.
A Shengze industrial and trade integration enterprise which is mainly engaged in Chun Ya spinning and Nei spinning has feedback. At present, the list can be finished at the end of the year, and domestic trade will be exported to Beijing, Shanghai and Guangzhou, and foreign trade will be exported to Pakistan. In October, orders increased by 50% over September, and gradually improved.
Longxing International: orders continued throughout the year and increased after October.
An industrial and trade enterprise with Oxford cloth as the main component in Jiangyin area has always had orders, mainly Oxford cloth, and exported to Southeast Asian countries such as India. The order began to increase after September, and it was almost the same as September since October.
In Shengze, another Oxford textile manufacturer, which also produces a piece of cloth in Oxford, has made more orders for its weaving. The manager of Shenyang Shenyang said: "this year's flame retardant series, matting series and regenerated series of Oxford fabrics are very popular. Especially after the year of October, the order of fabric and the order of flour materials are already full. At present, the general order can be finished at the end of the year, but another one can be made in May next year."
In the sample enterprises, 70% of the enterprises' orders have been improved to some extent, and all the orders on hand can maintain normal operation. Even this year's unmarketable imitation silk series chiffon and nylon spinning began to improve. According to the reaction of several enterprises, there are tens of thousands of meters per day.
Grey fabric inventory fell slightly, pressure eased
On the other hand, the start-up rate and inventory of weaving factories can also reflect market changes. Research looms are basically full, but there are still a small number of enterprises to start up to 90%. According to the monitoring data of Chinese silk net samples, the rate of water injection and air-jet looms in Shengze is about 90%. Inventory, along with loose cloth loose goods, also declined. According to the monitoring data of Chinese silk net samples, there are about 38 days in Shengze.
Yu Chen Group has 3200 jet looms to produce nylon fabrics, and sales manager Yu manager disclosed that the inventory in the factory is about 1 and a half months, and the machine is full.
Wujiang Kele spurt weaving factory mainly makes four rounds, imitation memory, and other fabrics. Feng manager said that the machine is full at present, maintaining stable production and no production stop. Stock is generally close to three or four million meters, mainly our products are more, many are sold in gray cloth.
Can "double eleven" and "Christmas season" become inflection points?
It is said that the main influence on the textile market this year is Sino US trade relations, and the trade relations between the two sides have been repeated over and over again, which has a great impact on the market. The next "double eleven" and "Christmas season" can become the inflection point of the market, and also have a greater impact on enterprises.
Trade relations between China and the United States have been repeated, and many foreign trade operators have turned to domestic sales. This year's orders have decreased by 1/3. Double eleven and Christmas will be ready for 1-2 months in advance. Basically, double eleven list starts in 78 months, and Christmas begins in October. So the list in the second half of the year should be almost the same, and the order will drop later.
According to the past years, September and October is the most prosperous stage in the second half of the year, and orders will be gradually reduced after November, but orders will be issued next year. Xiaobian believes that the subsequent market will continue until the end of October and early November, followed by a drop. But it does not exclude the phenomenon of "double two", or will lead to another wave of market.
- Related reading

In The Cambodia Chinese Textile Industry, More Than 1 Million 800 Thousand Of The Local People Are Benefiting.
|- International Data | Mckinsey Report: Large-Scale Sustainable Procurement Is The Key To Achieving Sustainable Reform In The Fashion Industry.
- Fabric accessories | The Winter Has Come To The Textile Industry.
- Daily headlines | A Hot Review Of The Week: A Quick Look At The News Events In Textile And Garment Industry At Home And Abroad (10.21.-10.25.)
- News Republic | China'S Apparel Growth Brand Is Coming To China Fashion Week.
- News Republic | Tmall And Japan MITSUBISHI Launched Black Technology Thermal Fabric CELWARM
- News Republic | 放大時尚機遇!趨勢發布在寧波
- News Republic | From The Small Workshop Under The Stage To The World-Class Fashion Group, YOUNGOR'S 40 Years!
- Expert commentary | 仿真絲面臨訂單卷土重來 染廠交期已達25天
- Company news | YOUNGOR And Shen Zhou Are The Vice Chairman Of The Ningbo Fashion Industry Innovation Alliance.
- Expert commentary | China Light Textile City: Volume Of Polyester Ammonia Stretch Fabric Increased Locally.
- Nike X Cactus Plant Flea Market 聯乘服飾系列正式開售,濃郁復古氣息
- Mckinsey Report: Large-Scale Sustainable Procurement Is The Key To Achieving Sustainable Reform In The Fashion Industry.
- The Winter Has Come To The Textile Industry.
- A Hot Review Of The Week: A Quick Look At The News Events In Textile And Garment Industry At Home And Abroad (10.21.-10.25.)
- China'S Apparel Growth Brand Is Coming To China Fashion Week.
- Tmall And Japan MITSUBISHI Launched Black Technology Thermal Fabric CELWARM
- 放大時尚機遇!趨勢發布在寧波
- From The Small Workshop Under The Stage To The World-Class Fashion Group, YOUNGOR'S 40 Years!
- 仿真絲面臨訂單卷土重來 染廠交期已達25天
- YOUNGOR And Shen Zhou Are The Vice Chairman Of The Ningbo Fashion Industry Innovation Alliance.