Quality, Return To Intelligence, Design, Fashion And New Future -- See How Ningbo Becomes A Fashion Fad.

In October 27th, the Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival were successfully concluded. In the past four days, 285 brands in 12 countries and regions have been coming on the stage. Over 50 events have been held in the industrial forum, new product release, symposium, commercial docking and walking show. From more than 40 countries and regions of the globe, more than 10 thousand professional businessmen from around the more than 20 provinces (municipalities) and autonomous regions in the country and more than 50 important trade groups have come to the conference to negotiate and purchase, and more than 5 ordinary visitors have visited and interact with each other, thus fully showing the new prospect of the "colorful and bright future of the fashion".

Subdividing people's products and opening up fashionable quality life

"Luggage can also be very fashionable. It is not only a container for things, but also a manifestation of personal style and a part of life style." In the 2019 Ningbo fashion conference, Samsonite (China) senior marketing director Wu Yonghong said. In her view, fashion is a way of life, the more subdivided, the more able to manifest self personality. Even if we are making bags, we should segment people and subdivide products.

In the first Ningbo Fashion Festival, this important element of fashion is clearly revealed. For Samsonite, for business people who often travel by plane, they only have 1.7 kilos of boarding boxes made of new materials and new technology, and the pull rod boxes reduce their weight, and naturally they can put more things into it. As for comic fans and electric fans, Samsonite's American Tourister has launched a series of joint rod boxes, including illustrators of the famous cartoonist's several meters, and the joint name of the king's glory.

And YOUNGOR, which always leads the brand with men's clothing, is the brand new dress brand YOUNGOR LADY. The subdivision brand belongs to the high-end brand of light Shu Shu clothing. The target audience is 35-45 of the professional women. Meanwhile, the wearing occasions are mainly commuting, so the main category is uniform and dress. On the other hand, in order to highlight the fashion sense of career women, YOUNGOR LADY has adopted more high-quality, comfortable fabrics and more novel and fashionable tailoring, while supporting some bright little ornaments as details to embellish, reflecting the unique life interest and ingenuity. This series of subdivision makes the market positioning of YOUNGOR LADY more precise.

The same is women's clothing, also for the 35-45 year old professional women's light dress, women's clothing brand Landscape brings a more publicized North American style and design. Landscape comes from Canada. It is brought to Ningbo by Chinese enterprises. The material is made of corduroy and other materials, and a large number of strong contrast colors are used in the neckline and cuffs. The visual impact is strong. For many of the more conservative consumers, there may be a sense of "unable to control", but they also bring their personality choices to those who are courting the avant-garde.

The "IT 'S UP" from Zhenhai still imposes brand names, aiming at young male office workers who have just graduated. According to reports, the OEM foundry enterprise has been cultivated in the field of its own brand building and domestic sales for nearly 5 years. It belongs to the first batch of garment manufacturers in Ningbo to step into the domestic market. Nowadays, the brand positioning and product style are still more and more clear. The men's clothing can also give full consideration to the situation and demand of commuting work while displaying the trend of personality. It is popular in the 234 tier cities.

Since it's Fashion Festival, it's not just clothes. From the overall perspective of the exhibition, the previous clothing sector has been playing the leading role. This year, three new plates, including clothing and accessories, luggage and leather goods, home textiles and home furnishing, have been introduced, achieving a breakthrough from 1 to 4. The major sections also focus on subdivision.

Fashion pioneer is a luggage enterprise in Yuyao. Its products include leather bags, sports bags and outdoor bags. On the basis of traditional shoulder bags, fashion pioneers break out a series of items such as snow bags, mountaineering bags, fishing bags and so on. At the same time, they integrate unique design and technology to make the appearance of outdoor bags more fashionable. This foreign trade factory enterprise is currently involved in the field of domestic sales, and sells through the electricity supplier and the net red belt goods channel. Its annual business income is nearly 20 million yuan.

From Haishu, Zhiyuan Zhiyuan built a corner living hall, which was mainly made of craft candles and Australian aromatherapy. Staff introduction, the company is the world's top three craft candle manufacturers, products export oriented, because of concern about the escalation of consumer spending, so bold open fragrance plate. The aromatherapy is divided into two main categories: aroma and fragrance, which is directly exposed to the skin and can be used for massage. From the purpose of use, there are lavender fragrances, sleeping lavender, relieving anxiety, sweet scented flavor and so on.

Science and technology lead wisdom, and fashion industry accelerates.

Fashion is a huge potential industry. The two important reasons are the awakening of consumers' cultural awareness and the driving force of modern technology development. Obviously, technology support is an important issue in the development of fashion industry. During this fashion festival, new materials, algorithms, big data and block chains have also become hot words in the exhibition hall and forum.

Ningbo Apple clothing "energy gathering" technology application is very attractive. It is reported that the application of this technology can regulate the physiological microcirculation of the human body, reduce the fatigue of exercise, and increase some functions of the body, such as balance. At present, this technology has been applied to Apple's products such as coats, shoes and so on. At the same time, apple clothing also introduced rechargeable clothes, which can use the sun to recharge battery packs in mountaineering clothes, and the mountaineering jacket becomes a hidden charging treasure, which is very practical when exploring in the wild. In addition, the jacket heated by graphene material can be used for outdoor thermal insulation.

In addition, under the promotion of new technology and new technology, environmental protection fabrics are more diverse. For example, the degradable polyester fiber of Shenzhou can be basically degraded in 338 days in the soil, and the recycled polyester fiber is made of recycled plastic bottles, waste spinning, foam plastics and so on, and new textile materials are made. These renewable fabrics are not very different from ordinary fabrics in appearance, but the price will be 50%-60%. At present, domestic sales have not yet risen. But with the deepening of garbage classification, I believe that this trend will bring different colors to China in the near future.

And the new plant dyeing and grass dyeing of Guangyuan fabric has also become the love of environmentally-friendly fashion people. Huaian natural silk textile company first cracked technical problems in China, and developed new materials for filament yarns.

Driven by technology, fashion manufacturing equipment has also undergone changes. In the fashion support intelligent equipment exhibition area, the SP series electronic pattern machine displayed by Ningbo native enterprise schapp motor has the fastest speed in the industry, and can be set to the highest resolution per pulse 0.05mm. It can not only sew beautiful and smooth curves and slashes, but also have embroidery functions. The sewing machine star enterprise has developed more than 40 varieties of special industrial sewing machines, and has won 185 national patents. It is a single champion enterprise in the field of special machines, and its products are exported to more than 30 countries and regions around the world.

The same is the Ningbo enterprise, St. Ruth's latest research and development of the hanging system has a unique concentric circle design - the two tracks keep abreast of the temporary insertion of orders can be "outside road overtaking" to achieve a real quick response, private customization. And behind this interpolation technology, intelligent algorithm is needed to support the judgement of which station each process should be sent to, and the efficiency is the highest.

On the booth of Carvey technology, its latest research and development and invention patent dragging machine has been favored by many garment enterprises. This kind of towing machine has greatly improved the accuracy of many newcomers' stitches, and allows seamless butt joint between the cutting pieces, so that it can be molded without later ironing, avoiding the shrinkage of clothes after wearing and washing.

AR technology has also been applied to the field of clothing. In the exhibition of Ningbo Zhong Dao technology, there are several HD projectors on the original proofing and cutting machines. The projector will cut the CAD picture directly "projected on cloth". Then the long arm of "3D eye" will automatically cut and cut according to these AR lines. It is not only more efficient, but also has a very accurate cutting line.

Localization, national style, International Fashion Festival, fashion party

Fashion Festival is a show and a big party.

From the "red gang tailor" to the fashionable city, how did Ningbo load affect China and change our life? At the entrance of hall 1, 600 square meters of "fashionable Ningbo Theme Pavilion", the people who come to the exhibition tell the story of Ningbo's "from the red tailor's hometown to the famous fashion city". Here is a series of cultural stories of Ningbo's "red gang tailors". The five costumes represent YOUNGOR, Shenzhou, Samsonite, Guangyuan and Dan Keyun. They display their respective representative products. There are various performances such as dance dances, costumes, musical instruments and so on. The whole exhibition area carries out creative expressions such as Hong Bang legend, Chaoshan interaction, net red card, and so on.

The 21 fashion show includes four sections, such as avant-garde, designer brand, custom brand, fashion brand and so on. There are many bright Ningbo elements in the show. For example, this year's "Ma Zhong Lin" brings the theme of the show is "impression Qian Lake", which shows Ningbo Pearl Dongqian Lake in Zhejiang Province. It is mainly divided into three series: "Wan Jin Lake", "secret color skylight" and "vast smoke wave". The theme of the graduation project of Union College, Ningbo University, is "Fenghua Road". Some of the works are inspired by Chinese traditional culture, while others are rich in western style. But they are all students' perception of the world, life, knowledge, commodities, fashion and aesthetics. They have different design concepts, or publicity or connotation, or classical or fashion, or rational or emotional.

The nation is the world. From this fashion festival, "national" can also be very fashionable. Bo Yang exhibition shows the Chinese clothing on the 70th anniversary Daqing mass procession on the founding of new China. According to the introduction, every dress is completely fastidious about its system, style, color, structure, craft, pattern and flower ornament, which fully embodies the essence of Chinese cheongsam's aesthetics and demonstrates national pride.

In the cloth Kung Fu booth, a large number of bags and coats made of homespun technology are very attractive. It is reported that during the fashion festival, the brand mainly launched the national intangible cultural heritage of Yuyao cloth as an element of the fabric products, and the use of traditional Qiandongnan plant dyeing techniques, weaving cloth tea products.

In the exhibition area of Yanbian Prefecture in Jilin, the exhibition style of Korean residence style is unique. Korean handicrafts, long drum, colorful ribbon and other decorations are intertwad, and the traditional performances of Korean nationality bring different ethnic beauty.

Notable international elements are also the characteristics of this fashion festival. The British international advanced custom Alliance (BAT) has exhibited a century old English Cloth (Ying card) and Stephen Walters (Stephen Walter) fabric brand and held a British fabric appreciation exchange. At this exchange, not only did you show different styles and distinctive British fabrics, but we also explained in detail the secrets of British fabrics becoming the world's top fabrics -- the long history of fabric and textile and the advantages of natural geography and climate. Gavin, President of English Cloth, also introduced the newly developed flannel flannel series for Chinese custom merchants.

Founded in New York, the world's second largest zipper manufacturer, IDEAL (ideal) zipper, shows the first patent product in China: the magnet zipper, which can be pulled by one hand and facilitated by one armed person.

North America's five largest handmade suit brand Niky (NEI Kai) handmade Western-style clothes booth, a large number of gun barge collar suit debut, the person in charge, this year no matter young or middle aged and old people all like this kind of retro style, coupled with retro lattice decoration, revealing a gentleman's English style.

The Italy pavilion has a strong lineup, bringing 5 fashion brands, such as V2, jewelry brand Ceccacci (Shi Jiaqi), senior men's wear customized RR tailor, tide socks brand VERY SOXY, shoes Ortigni Calzature DAL 1930. Li Deni, director of the Italy Apparel Federation, said that the brands came to Italy are very famous brands. They hope to expand the Chinese market more, and cooperate with Chinese enterprises in many ways, not only in clothing but also in the industrial chain.

The function of the whole industry chain service platform is highlighted, Fashion Festival is the empowerment of fashion industry.

Ningbo Fashion Festival not only integrates the best industrial chain resources, but also brings forward the forefront view and trend trend experience of the industry. During the four days, through 6 professional forums, more than 30 trade docking meetings and new product launches, Ningbo fashion carnival, net red live shopping and other major activities, it has created a new fashion experience through cross-border, sharing and diversified new posture.

The 2019 Ningbo fashion conference, which is the first to be held for the first time, is the economic and trade forum which has the largest scale, the highest level and the strongest influence. Both sides focus on the theme of industrial fashion, fashion industrialization and fashion city construction. Yang Dayun, the chief representative of China's fashion industry, Francis, the chief representative of Italy Fashion Industry Federation, Francis, the winner of Chinese fashion design award, Li Rucheng, chairman of YOUNGOR group, Wu Xuekai, director of Samsonite (China), senior marketing director Wu Yonghong, Shandong sulang fashion dress director, Shen Li, etc., has made expert lectures and interactive dialogues on the new trend, new format and new mode of fashion industry development, exploring the industry trend and innovation.

Yang Dayun, President of Ningbo Fashion Management Group, believes that the industry chain of the fashion industry in Ningbo is very complete. The enterprises have no problem in terms of quality and technology, supply chain reaction speed and technical capability, but the garment enterprises in Taiwan need to take a bigger step and put their vision farther. Francis, chief representative of Italy fashion industry association in China, said that Ningbo clothing enterprises must pay more attention to their brand and brand personality expression in the future, so as to reflect the brand value. Liu Pingjun, chairman of China brand building Promotion Association, proposed the direction of developing cluster brand. Wu Xuekai, the winner of China Fashion Design Golden Summit, believes that small and beautiful designer brands can also have better living space. In the Internet age, the designer brand has new opportunities in the process of consumption structure and consumption transformation and upgrading.

Before the fashion conference, 2019 Ningbo fashion industry signing ceremony was held. A total of 15 projects were signed during the fashion festival, with a total investment of more than 70 billion yuan. Among them, 5 key projects, including the textile and clothing Research Institute, the Ningbo fashion customization industry base, the clothing industry AGV robot automatic sorting and intelligent warehousing and logistics system, the Ningbo Taiping bird dress two, Xiangshan knitted clothing town and so on, are signing the contract at the scene, which will inject new impetus to Ningbo fashion textile and garment industry.

2019 fashion buyers conference, from Beijing Wangfujing group, new Yansha group, Shanghai new world, Oriental Shopping Center, Bailian shopping center, Hebei Tang Bai group, Anhui business center, Wuhan Zhong Bai group, Xi'an Minsheng group and other 13 provinces and more than 120 business executives and merchants responsible person and from Shandong, Henan, Jiangsu, Zhejiang, Anhui, Zhejiang, post, and so on 8 provinces, clothing, clothing agents, distributors and international buyers. 5 local brands in Ningbo were introduced. After the meeting, the guests went to the exhibition hall to carry out precise docking with the key brands. Jin Yuan, director of investment at Ningbo Century Shopping Center in Ningbo, was impressed by the participation of the Ningbo fashion "new force" who participated in the introduction of Dun Yun women's clothing and LIVIN MOMENTO bags. From the professional perspective of investment, she also put forward some ideas: "shopping center is a format for the public. Some new brands want to stand on this stage and face some challenges, such as sales staff's skills training, store image design, product category richness, etc. Therefore, to achieve mutually beneficial cooperation with shopping malls, their reserve power and related planning under online operation will be a competitive ticket.

2019 China Fashion smart manufacturing and Fashion Technology Summit Forum, together with guests to explore new ways to accelerate the transformation and upgrading of intelligent manufacturing and traditional manufacturing industry. Wang Jian, vice president and Secretary General of the China Science and technology automation alliance, said that the green fiber superimposed on intelligent elements will be the safest, lightest and most effective way to collect human data and monitor human health. Based on the collected data, the number of fonts will become a rich and important asset in the intelligent society. This large fiber will become a bridge between the real world and the virtual information world, and the rise of big fiber and fabricating will herald another new breakthrough in technology and industrial revolution, which is driven by material breakthroughs and manufacturing breakthroughs.

2019 the "fashion industry + Internet" summit forum brings together more than 100 costumes from all over the world to listen to the trend of the fashion industry and the Internet, and to explore the future development of the garment industry. Tokunaga Kichi, President of the China Japan Federation of designers industry, pointed out that there are many excellent designers and IP designers in Japan, who have a large consumer market and a large number of manufacturing enterprises in China. If we can combine the strengths of Japan and China, it will make greater contributions to the economic development of China and Japan.

At the international buyer's order meeting, businessmen from more than 40 countries and regions such as Russia, Ukraine, South Korea and Sweden seek partners. Less than 15 minutes after the start of the campaign, Chen Zaizhao, general manager of LingChao Garments Co., Ltd., Ningbo, has left several contacts with several foreign businessmen. He said, "our clothing is very comprehensive. Before exporting to Russia, we always want to expand the market. This is a good platform for negotiation." Chen Shijian, manager of Ningbo Huadong Xu Feng Textile Co. Ltd., said that the attraction of the emerging market is very large for the enterprises. He holds a large number of fabric samples and sits with several buyers in Lebanon. The two sides were very speculative. Chen Shijian left his e-mail address in order to send him the detailed purchase intention. Damere from Kenya said that the clothes made in China were very popular in Kenya. This time he made a special trip to Yongning to find suitable products for export to Africa. The products here are very rich. I want everything like fabric, zipper, buttons and so on. I will send the price and pictures to the other party, hoping to get the order as soon as possible.

At the fashion talent and human resources docking conference, more than 300 titles of Taiping bird, GXG, Dan Kun Yun, PE Luo Cheng, Shan Shan, Tonlion and other garment companies, including garment technologists, fashion designers, fashion designers, accessories procurement, product planning, sales executives, and so on, nearly 1000 job seekers were involved, and hundreds of people reached the signing intention at the scene. The enterprises that came to set up recruitment were full of sincerity, and more enterprises outside Ningbo came to "grab people". Shaoxing Ou Ya man Fashion Co., Ltd. said that the company is in a critical period of transformation and upgrading, and urgently needs outstanding talents such as designers, plate makers and product planner. The platform of Ningbo Fashion Festival is quite good. The heads of three different positions of the company have come to attend.

The ten major fashion networks in China were purchased live, 2 days, 10 live webcast and 3 live broadcast. Nearly 14 hours of live broadcast on Taobao platform saw nearly one million people, and the cumulative order reached 10 thousand. The 5 local brands that have participated have achieved good results. Among them, the head of the luggage and luggage department said that the fashion festival should provide more enterprises with different participation platforms. This time, we can have thousands of orders.

The 2019 Ningbo fashion consumption Carnival held in the same period, the whole city. 13 fashion business complexes, such as Tianyi Plaza, Lishi City, cool shopping mall, international shopping center, intime department store, Raffles square, impression city, cheese Park, hang Yi square, etc., have been jointly organized. Since October 21st, new fashion Carnival festivals have been constructed in the form of new products and promotions. During the same period, Ningbo's fashionable consumption hand-painted maps have been distributed to friends of the public, promoting the consumption of fashion products.

With the integration of technology and industry, the garment industry in Ningbo has come to an opportunity of transformation and upgrading. The fashion industry has been included in one of the eight trillion level industries that Zhejiang is trying to build. The fashion textile and garment industry has also been included in the "246" 100 billion scale industrial cluster cultivation project in Ningbo, with the goal of achieving a total industrial output value of over 160 billion yuan in 2025.

How to empower the fashion industry is also an important topic of Fashion Festival. "Fashion, intelligence and innovation of textile and garment industry are the visible trend in the future. Ningbo will take fashion creativity as its characteristics, drive technology innovation as the driving force, and make intelligent manufacturing as the foundation, and accelerate the transformation from textile and clothing market to fashion, textile and clothing strong market." Fang Wei, director of the office of the Organizing Committee of the fashion festival and deputy director of the Municipal Bureau of letters and communications, said that fashion festival will become an important starting point for the development of the fashion industry in Ningbo. It is also important for promoting the process of internationalization of the city. Leading fashion and other related fashion industries to create a qualitative leap in the connotation of the brand, and is given new positioning, thus becoming an innovation driven technology industry, a culture led fashion industry and a responsible green industry.

At this fashion festival, the Ningbo fashion industry innovation alliance was formally established. YOUNGOR, Shenzhou, Samsonite, Bo Yang and other 105 fashion clothes, bags, accessories, home furnishing and home textile enterprises will form a joint effort with the help of the alliance to help Ningbo fashion industry develop towards high quality. The establishment of the fashion innovation alliance has broken the fashion of every fashion industry in one fell swoop, forming a new era of collaborative innovation and mutual learning in Ningbo fashion industry. The fashion alliance will adhere to the core and two basic points of the service fashion industry, that is, relying on the support, service and upgrading of the fashion industry as the center, through the alliance's fruitful activities and work, sing the song of the year round of the service and fashion industry, and promote the quality development of the fashion industry through the annual fashion festival. Yang Jie, vice-chairman of the Ningbo fashion industry innovation alliance, told reporters. After the fashion alliance is established, it will study the direction of the development of fashion industry, release professional reports, promote resource sharing among alliance members, and promote industrial innovation and transformation and upgrading. The alliance will also promote the in-depth cooperation between the upstream and downstream industries of the fashion industry, production demand docking and regional cooperation, so as to accelerate the integration and development of traditional industries and fashion industries.

There are not many words to show every wonderful scene of Ningbo Fashion Festival. In just four days, it brings every exhibitor and professional audience a surprise. In the autumn of October, it is the colourful and charming season of Yongcheng. In October 2020, we are still waiting for you here, let us meet again in golden autumn.