"Yue" Design, The More Refined SHIJI Set Up The 2020 Spring Summer Series Designer Tu Jun Briefing.

"Yue" design, the more refined SHIJI set up the 2020 spring summer series designer Tu Jun briefing.

In the era of greater form than content, it is a masterpiece to stick to the content as king.

In the era of consumers being king, sticking to cultural guidance is "unsurpassed".

In the era of entertainment until death, it is "extinct" to stick to the revival of traditional culture.

I will put myself in a position to show you the beauty of Shaoxing opera.

I will use design life to carry forward the new life of Wu Yue culture.

-- Tu Jun

In the afternoon of October 31st, Tu Jun, the designer, set up 2020 spring and summer series at SHIJI, which is more and more new, and is staged in the 751D.PARK Central Hall of China International Fashion week. As a real Shaoxing designer, Tu Jun continues to explore the dissemination of Wu Yue culture as his duty, with the consistent culture of Shaoxing's "spokesperson", and with modern fashion ideas, integrating the tonality of Oriental culture, and absorbing the rich nutrients of Shaoxing opera, so that the Jiangnan Water Village can bring new vitality and splendor to bring a cultural feast with oriental flavor and fashion trend.

At SHIJI, the collection of light Chinese style women's wear has been assail with the temperament of "water village". No matter in the overall style or design details, there are many elements of Wu Yue's culture, such as last season's "Shaoxing felt hat" or "pink wall tile" fashion "variation". This season, she "remains the same", with the beautiful and euphemistic Shaoxing opera as the design inspiration, based on the general direction of Chinese Cultural Renaissance, in the form of modern fashion, looking for the new market for the traditional art, and making the Yue Opera "more and more new" and reappearing the spring scenery with the rhythm of the most acceptable and appreciated by the contemporary public.

The style of Tu Jun's press conference is already in line with the lyric and beautiful music of Shaoxing opera. It also incorporates the variation of modern elements, and is the creative heart of designers in carrying out the traditional essence in modern form. Tu Jun's inspiration for the design of the opera is the classic image of Shaoxing opera. We can see from the fashion hoop that the "scarf" in the drama is interesting. In terms of color, it used the fresh and bright water blue, powder green, lilac and white of Shaoxing opera. It was decorated with sequins through the yarn, so that each garment came from the paintings in the south of the Yangtze River, and also stained with the water vapor of the south of the Yangtze River. Indifference is a dialogue between traditional hue and international fashion trends. In detail, "repeated" and improved the cloud shoulder and sleeves of traditional costumes, through the replacement of materials and the redesign of exterior structure, this is the intention of Tu Jun's "deliberately carving" in the design, transforming the form of content with traditional improved "dialogue". Printing also used the traditional Chinese peony and orchid improved flower pattern, the traditional classical culture variation, so that young people are more receptive to contemporary, is the designer's original intention. The ingenious use of Pearl fringes is the most vivid description of Jiangnan women, and is also the lasting pursuit of beauty by Oriental women. Besides, the designer is well versed in the way of expressing Chinese culture, leaving the audience with the desire to dig deeper into the beauty of their costumes by using the method of leaving blank, which is also the profound meaning of Tu Jun's skill in conveying the beauty of Chinese culture and diligence and wisdom of the Chinese nation.

In elegant and fluent music, we can hear a new generation of designers who admire and appreciate the culture of their hometown. In the fresh and dressic clothes, we seem to see the beautiful scenery and cultural coloring of the south of the Yangtze River. In the context of strong water village complex and fashion, we can feel the deeper cultural soil of the designer and blend the creative pattern of local culture and international fashion. The more "Yue" design, the more refined it is.