The Twenty-Eighth China JEANSWEST Cup Casual Wear Design Competition Ended

In October 26th, the twenty-eighth China JEANSWEST cup casual wear design competition finals was unveiled at the 751D China PARK fashion workshop in Beijing international fashion week. The theme of this competition is "Jane is not simple". It aims to convey the enduring and simple fashion trend and the multiple collision of new elements nowadays. Let young designers carry out dialogue with creativity and culture and market, discover themselves from them, and tap into the strength of Jane, which is brilliant!

This China JEANSWEST cup casual wear design competition is co sponsored by China Fashion Designers Association, China Fashion Association, JEANSWEST International (Hongkong) Co., Ltd., jointly organized by China Textile and clothing education association, Hongkong Fashion Designers Association and if fashion. Competition on the basis of the competition system optimization, invited the national elite colleges and universities recommended the excellent entries in the school, and strive to create more professional and higher level of clothing competitions. At the same time, it also hopes to provide a platform for more young designers to help grow, and really provide fresh vitality for the garment industry's "hematopoiesis".

The Organizing Committee of the competition invited famous fashion designers from home and abroad to form a gold jury in time. They are Wang Yutao, Liu Yong, Qi Gang and Ceng Fengfei, the chairman of the Hongkong Fashion Designers Association, Yang Qibin, if fashion editor, and Huang Guodong, director of JEANSWEST brand merchandise development department. The jury is committed to a fair, just and open competition principle, focusing on high quality, high efficiency and high level, and mining the new design star with a professional and responsible attitude.

The competition began in an impromptu Rap Show, and the lyrics tell the story of the JEANSWEST cup's 27 years of wind and rain and the story of its first heart. With the performance of Rapper, the 19 groups of players dressed in the latest series of costumes on JEANSWEST 2019 winter line appeared on the stage of fashion week and opened the competition of the highest awards of this competition.

In the 2019 autumn and winter brand show session, JEANSWEST brings two different styles of performance, including warm clothing, cool and cool vitality, including adult dress, parent-child dress and marvel series. It interprets the concept of "harmony and harmony" and "static and dynamic", and shows the versatility and plasticity of JEANSWEST. The scene of the brand show integrates the stage art and the fashion art with the changing colors and shapes. It also brings the artistic feast to the summit.

After fierce competition, Xie Dongyang, from the school of fine arts and design of Guangzhou University, presented the JEANSWEST cup gold medal with a group of Manifesto. He interprets the theme of "Jane's not simple" from a unique angle, applies it to clothing through street graffiti, and conveys cultural art and humanistic feelings with clothing, expressing the "peace and love" of the younger generation, winning the unanimous praise of the jury. The designers of this competition pay more attention to the clothing design itself, and choose the fabric selection and production, line cutting, decoration elements and so on. After the match, they talked about the need for the spirit of the artisans in the apparel industry, and the need for a coordinated development of fashion and market.

Yang Xun, vice chairman and general manager of sun rising group and chairman of JEANSWEST International (Hongkong) Co., Ltd., said in an interview that since the founding of the JEANSWEST cup casual wear design competition in China, the theme of the competition has been closely following the fashion trend, which has touched the aesthetic trend and provided fresh ideas for the industry. While constantly creating professional design events with "JEANSWEST card" effect, JEANSWEST is also trying to respond to the expectations of the industry. It always adheres to reform and innovation, and seeks to increase growth momentum. Based on the current market economy environment, it explores the way of JEANSWEST's development in changing and unchanged, fashion and classics, abandoning and sticking to it, and popularizes the concept of "brand popularization", and continuously promotes the rapid development of domestic casual wear industry.