10 Consecutive Quarters Of Profit Growth

A few days ago, the first share of golf apparel was released by 002832.SZ in the first three quarters of 2019. By the end of the fiscal year, the company has achieved 10 consecutive quarters of profitable growth. The growth of orders has been excellent, and the main and subsidiary brands have been expanding at the same time.

The report shows that in the first three quarters, the cumulative operating income of the company was 1 billion 323 million yuan, up 24.95% from the same period last year. Since listing, the number of stores has increased steadily. From 2016 to 2018, the number of terminal stores increased from 602 to 764, with a net increase of 112.

For 10 consecutive quarters, the pace of earnings growth is not willing to stop. In the future, the strategy is mainly focused on the upgrading of investment and marketing network, the supply chain Park project and the R & D design center. The brand marketing campaign continues to be overweight, while the brand scale continues to expand. The start of the new "three carriages" highlights the determination of buiphonen to continuously strengthen its competitive edge.

Investment marketing network upgrading, supply chain Park project and R & D design center construction

In the future, the company plans to invest 320 million yuan to upgrade the marketing network. It plans to invest 140 million yuan to build a more than 10 thousand square meter supply chain Park in the mountain industrial park in Panyu District, Guangzhou. It plans to invest 40 million yuan in the development and design center of the new office building as the business base of brand research and development. The upgrading and completion of the three major projects will continue to consolidate the competitive advantage of the company.

Sponsoring China Golf national team to compete for the Tokyo Olympic Games, continuing to get brand exposure

To compete with China Golf national team to compete for the 2020 Tokyo Olympic Games is the big event of next year. Before that, the two sides competed in the 2016 Rio Olympics to compete in the green field, showing the style of Chinese golfer. With the high attention of the Tokyo Olympic Games, the popularity and influence of the company will rise again.

Continuously expand the scale of Carnaval de Venise (Venice carnival)

Sub brand Carnaval de Venise (Venice carnival), positioning the "holiday travel costumes", with the middle class as the main customer group, through the deepening of couple costumes, parent-child clothing and other sub categories to meet multiple consumption. In the future, it will continue to expand the brand size of Carnaval de Venise (Venice carnival). In terms of products, in addition to the quarterly new products, the "David Beckham" IP joint venture will be launched heavily, with clothing as the carrier, with optimism to fight against the real loss of life. In terms of spokesmen, Tian Liang and Ye Yiqian, who are fond of loving and friendly sunshine, are close to endorsement, and the brand concept of happiness, happiness and love will gradually penetrate to middle-class consumers.

Since the second half of 2018, the overall performance of the clothing industry has been flat. Against this background, it is particularly valuable to maintain a strong growth rate. The strategic layout of "high-end + differentiation" has achieved remarkable results, and the three carriages will keep pace with the position of the leading brand of the industry.