Behind KENZO And His KENZO Are At The Forefront Of Fashion.

Mention KENZO Naturally, you will think of KENZO, and think of KENZO. Is it the majestic tiger head or the exotic big eyes that reflect on your mind?

"Tiger in heart, sniff the rose." KENZO and his KENZO How did he create his legendary romance in France?

KENZO (Kenzo Takada) Born in 1939 in hoglu Prefecture, Hyogo Prefecture, Japan, from childhood, it opened the door to the fashion industry through its home fashion magazines.

Since childhood, he had accumulated love for fashion and art, so he was not satisfied with the restrictions of traditional habits. He dropped out of school in 1957 and came to work in Tokyo.

In the second year, with the money earned from work, she studied in the Japanese fashion school, the cultural clothing school, which had just opened male enrollment.

In 1964, just in time to catch up with the Japanese government's construction of the stadium for the preparation of the Tokyo Olympic Games, KENZO got a lot of demolition fees, and then bought a ticket to Marseilles and began his journey to the West.

When KENZO was on shore, it saw different cultures and styles in the world, and its clothing design was full of exotic sentiment.

KENZO, who first arrived in France, worked as a member of the fashion magazines and companies to post his own works. He opened his first store in Paris in 1970.

The name of the shop is KENZO, the Rome Pinyin of his surname. In the same year, KENZO also organized its first small fashion show near its store.

Unfortunately, the first presentation of KENZO was very crude, with only 20 visitors. However, among the visitors, there was the editor in chief of Elle magazine at that time.

Subsequently, his work was moved onto the cover of Elle, and the name KENZO was also red. The appearance of KENZO also broke the fashion tradition of Paris in one fell swoop.

Since then, KENZO's fashion pictures are often published in fashion magazines, and his designs have begun to be welcomed, and his fashion business is beginning to go smoothly.

In addition to clothing, KENZO also created its first perfume in 1988. After that, KENZO's perfume is even more popular in the world.

KENZO business expansion continues to expand in creating business success, but also the founder of KENZO is divided into skills, unable to take into account the design and operation after the choice of dedicated design.

So in 1995, it sold Kenzo to France's first luxury group LVMH. In 2003, the oldest KENZO chose to retire for its own artistic ideals.

Kenzo also entered the trough during the second period. Until 2011, KENZO Carol Lim and Humberto Leon took over the brand creative director, and the brand started a new turn.

After the turn, there was a familiar eye of tiger and wisdom, and the founder of tiger head was the founder of KENZO.

After careful consideration and easy to draft, Humberto officially released the brand name tiger shirt in 2012. Tiger head KENZO swept through the fashion week of Paris in the season. It also successfully launched numerous star tide people to the wardrobe.

The tiger's head was burning. KENZO Also launched the eye series, which is Humberto and Carol understand the essence of KENZO design has a pinnacle.

The most important concept in KENZO's life is "tolerance". He thinks KENZO can tolerate all kinds of aesthetics in the world, including all kinds of people, including the strange coffee in other people's eyes, which is the essence of the eye series.

To think of it, there are many single products with tiger and eye elements. For example, Hermes and Ferragamo have used the tiger's image on their scarves, and Fendi's little devil's eyes are also very bright. But once tiger or eye is mentioned, the first thing people think of is KENZO.

KENZO and his KENZO There has been a trough, a peak, and let the French see different Oriental Style. KENZO has opened a way from the east to the "fashion boom".

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