The Brand Transformation Of China'S Apparel Related Industry Innovation Project

According to the needs of the fashion industry brand, in October 29, 2019, the salon, which was jointly held by the Zhejiang international fashion industry alliance, the Hangzhou women's wear Association, the China clothing association, Qi Tian Sheng Sheng matrix and Hangzhou Mu Chuang Technology Co., Ltd., organized the brand transformation of the 2019 Chinese clothing related industry innovation project successfully held in Hangzhou. The scene ushered in more than 50 women's clothing brands and upstream and downstream supply chain partners gathered together to discuss the "brand digital way", Sharon has the Hangzhou women's wear conference host Hangzhou women's clothing trade association secretary general Mr. Zhang Yi presided over.

Li Xin, Deputy Secretary General of the China clothing association and director of the collaboration department, first made a speech. He pointed out that we are in an era of rapid economic activity changing to digitalization. On the one hand, all enterprises, regardless of their size and form, have become the important support for the high quality development of enterprises. On the other hand, with regard to the whole industry, under the background of the revolution of science and technology, can China or be the leader of the new industrial revolution of the global garment industry, undertake the mission of changing the industrial mode and moving towards intelligence and intelligence? The era has given us great opportunities.

This activity has been carefully arranged. In order to mobilize the scene atmosphere and increase the feeling of interaction on the spot, the participants are selected to divide into 4 groups according to the round table discussion. Each group selects a theme, a main person, and everyone quickly enters the discussion session in a relaxed and pleasant atmosphere. Each garment enterprise actively contributes to its own ideas and wisdom, and records the results of the discussion. After the group discussion ends, under the guidance of the host, they begin to go to other groups to study "travel". In the process of "traveling", everyone can widen his way of thinking and find greater value. Every principal can harvest opinions from all sides and then integrate his opinions into his own speech.

How to build the terminal store into the main battlefield to get the accurate portrait of the new generation of consumers?

Wang Jihong, general manager of Ruijie Network Inc division, takes the question of "brand retail terminal digital sales management solution" as the topic, and how to accurately and efficiently collect business data from the clothing enterprises in the field. How to conduct digital operation of stores based on data? Wang said that the transformation of business information flow from hierarchical to decentralized should be carried out by using digital technology, and the retail business should be transformed from commodity sales to customer management, and retail management should be transformed from the management of human control to the management of technological control, so as to achieve the goal of win-win for stores and customers.

Industrial Internet platform to build "factory, store, home" whole process of parallel ecological mode?

Cui Kongming, director of intelligent store project of Haier digital technology (Qingdao) Co., Ltd., shared the content of "Haier COSMOPlat sea weaving wisdom store new retail solution". Combined with the opinions of the on-site garment enterprises, the company focused on sharing the mass customization platform established by Haier in the textile and garment industry, and realized the parallel mode of "factory, store and home" through the industrial Internet platform, providing consumers with interactive data for garment enterprises. There are six major sections, including industry solutions, custom centers, gathering centers, suppliers, industry supply and demand, and design interaction.

Digital channel

Fu Chong Jian, deputy general manager of Hangzhou Mochuang Technology Co., Ltd., said that the change of brand enterprises' channel structure marked the shaping of the business model of "new retail". In the new wave of retailing, brands can not just devote themselves to new retail, but should also step up to become the organizers behind new retailers, providing the foundation for all new channels of retail sales to provide digital goods.

China's women's clothing benchmarking brand enterprises, the latest marketing strategy?

Zhang Lifu, chairman of Zhejiang international fashion industry alliance and chairman of Zhejiang Ke Ying Industrial Co., Ltd., combining with the growth process of his own brand, talked about the brand of clothing enterprises must take the Internet + Intelligent R & D + flexible manufacturing + digital clothing as the core, and strive to create the three platforms of intelligent integration with customer demand as the guide, which is the key to the digitalization of the garment industry.

After the end of the study tour, each group sent representatives to take part in the discussion to share their own discussion plans. The main body commented on them, and accepted the queries and suggestions of all the people at the scene to make their plans more perfect. Through such a new way of learning, we learned more things in the same time, saw different ways of thinking, and also felt the joy of participating in learning.

Four hours of dry goods are full of interaction, communication and sharing. The activities were inspired by the discussion and shared wonderful. On the stage, the principals were forced to stay in the hall for 1.5 hours, but they were not allowed to step down. They were still cheered by the cheers. This difficult scene was enough to highlight the charm and dry goods of several principal people.

At the expense side, we have gradually realized the reshaping of efficiency and experience. However, the efficiency experience of the whole industrial end still has great room for improvement. The digitalization of the brand and the digitalization of the supply chain behind it are the best entrance at present. It will comprehensively promote the transformation, upgrading and efficiency of the industry. With the development of industrial Internet technology and environment mature, digital and intelligent supply chain transformation will extend to the industrial end. Continuous technological breakthroughs and innovative applications are the basic requirements for keeping ahead. Our platform continues to integrate these resources, including supporting accurate data collection, operational forecasting and intelligent decision making, and we will build a more efficient "smart fashion world".